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July 2013 search engine market share revealed

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Google down again

The July 2013 UK search engine market share stats have been published by visitor counter service StatCounter Global Stats.

The research shows that Google.com and Google.co.uk received a combined total search volume of 89.49 per cent in July 2013. That’s yet another small drop for Google, down 0.2 on its June 2013 search engine market share of 89.69 per cent. It’s also its second month running at under 90 per cent market share.

On the other hand, its longstanding rivals have each experienced minor gains. Bing has risen once again by 0.15 to its highest ever UK search volume of 6.11 per cent. Yahoo also enjoyed its highest volume in over a year, with 3.01 per cent. The category made up by other search engines remained relatively steady, with AOL, Ask Jeeves, and Babylon as the highest performers. Meanwhile following a surge in popularity due to its privacy promises, DuckDuckGo remained just inside the top 10 UK search engines.

Bing and Yahoo growth

While both Bing and Yahoo saw small gains in July 2013, their fortunes are very different. Recent earnings calls for both companies revealed that while Microsoft’s revenues from online services including Bing have grown steadily year-on-year, Yahoo search and advertising revenues are down. Of course, Yahoo’s wider fortunes seem to be improving, if search is not a major focus.

July’s trending searches

According to Google Trends, the fastest-rising UK search terms in July 2013 related to Kate Middleton and the royal baby, the death of actor Cory Monteith, and outspoken classist Katie Hopkins following her appearance on This Morning.

Below are the UK search engine market share stats for July 2013 in full, using data from StatCounter Global Stats:


UK Search Engine July 2013 share (%) June 2013 share (%) Change
Google 89.49 89.69 -0.20
Bing 6.11 5.96 +0.15
Yahoo 3.01 2.92 +0.09
Others 1.39 1.43 -0.04

Written by rachel_hand_swapRachel Hand

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