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June search engine market share good for Google


Google on the up (again)

The latest UK search engine market share stats for June 2012 have been published by digital intelligence service Experian Hitwise.

For the four weeks ending 9 June 2012, and received a combined total of 90.73 per cent of search volume. This is a jump of 0.23 per cent compared to its May 2012 search engine market share, where Google saw a small rise in UK search volume. Meanwhile Bing remains steady, dropping by 0.01 per cent, and Ask dropped 0.1 per cent. Yahoo dropped by another 0.16 per cent to just 2.29; the lowest volume the ailing company has achieved since January 2012.

Quality search

The past few weeks have seen Google placing large emphasis on the quality of its search results. First there was the Penguin algorithm update in late April, which affected around 3 per cent of searches, followed by Penguin 1.1 at the end of May. Furthermore, the company announced a massive 39 search quality improvements during the month of May, including tweaks to Autocomplete, better detection of hacked pages, and using data on over-optimised backlinks to improve search results.

For the week ending 9 June 2012, many fast-rising search terms related to Cheryl Cole’s performance at the Diamond Jubilee concert, and rumours of Paris Hilton’s death.

Here are the UK search engine market share stats for June 2012 in full:

UK Search Engine June 2012 share (%) May 2012 share (%) Change
Google 90.73 90.50 +0.23
Bing 3.83 3.84 -0.01
Yahoo 2.29 2.45 -0.16
Ask 1.76 1.86 -0.10
Others 1.39 1.35 +0.04

Written by Rachel HandRachel Hand


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