RSS LinkedIn Google Plus

Call us: 0800 014 9884

Local recommendations from Google Plus Local

Local_recommendations_from_Google_Plus_Local_10971

Advice from friends

Google has announced the launch of Google+ Local, a service which allows people to recommend local services and products to friends and family – and benefit in return.

Its key aim is to identify the best places to visit based on the opinions of people they trust, within Google+. It will incorporate results from Zagat – a review system which compiles and correlates scores from various sources – but will prioritise recommendations given by a person’s Google+ contacts.

The new facility will be available as part of Google Maps, mobile and standard searches, as well as forming a new tab within Google+.

When users are logged in, they can search for a local amenity, then clicking on the search result will lead to a page featuring images, summaries and essential information, complemented by reviews from friends and Zagat scores.

High-quality reviews

“Your friends know what you like, and they probably like the same things you do. That’s why the opinions of people in your circles are front and centre,” said Google via its official blog.

“If you’re searching on Google or Google Maps for a great place to buy a gift for that same friend, your results might include a review from her about a boutique she shops at all the time.”

Google’s blog post also highlighted its belief in the Zagat system, noting that it has offered high-quality reviews for tens of thousands of places since its launch in 1979 and has become a strong asset for the search giant since integration in autumn 2011.

Daniel Nolan, managing director at theEword, said: “In offline life, people often trust friendly recommendations above those of critics, as their acquaintances are more likely to know their tastes and advise places to suit them. This could be an area in which Google+ really comes into its own, offering something more than social media rivals Facebook and Twitter.”

Written by Liane Baddeley

Testimonials

theEword understand our market dynamics

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

View more of our testimonials »

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »

April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

More on this story »
theEword - 17 mins ago

Is your website mobile friendly? > http://t.co/JCg7AmvJJh http://t.co/CdXqsPUDNo

Reply Retweet Favourite
theEword - 16 hours ago

Content writing tip: Add lots of action > http://t.co/awmXtkIXtX http://t.co/W1NGMAE3Nz

Reply Retweet Favourite
theEword - 19 hours ago

Are you interested in learning about #digitalmarketing? Check out our Eworkshops > http://t.co/0NVix3XPsO http://t.co/xXusS1KD5J

Reply Retweet Favourite
theEword - 21 hours ago

Animated carousel or static banner. What's best for your website? #CRO http://t.co/36tonGGasd http://t.co/kSoOwJnEhl

Reply Retweet Favourite
theEword - 21 hours ago

Enjoying your lunch break? Take it up a level by spending the next 3 minutes getting to know us better https://t.co/1917IKQaYB #AgencyLife

Reply Retweet Favourite

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Google joins theEword to demystify digital marketing Monday 27th of April, 2015by Andy Williams Google joined us to help dispel some common marketing myths at our Discovering & Demystifying Digital event held in Manchester's Northern Quarter. Find out more.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword