RSS LinkedIn Google Plus

Call us: 0800 014 9884

Local recommendations from Google Plus Local

Local_recommendations_from_Google_Plus_Local_10971

Advice from friends

Google has announced the launch of Google+ Local, a service which allows people to recommend local services and products to friends and family – and benefit in return.

Its key aim is to identify the best places to visit based on the opinions of people they trust, within Google+. It will incorporate results from Zagat – a review system which compiles and correlates scores from various sources – but will prioritise recommendations given by a person’s Google+ contacts.

The new facility will be available as part of Google Maps, mobile and standard searches, as well as forming a new tab within Google+.

When users are logged in, they can search for a local amenity, then clicking on the search result will lead to a page featuring images, summaries and essential information, complemented by reviews from friends and Zagat scores.

High-quality reviews

“Your friends know what you like, and they probably like the same things you do. That’s why the opinions of people in your circles are front and centre,” said Google via its official blog.

“If you’re searching on Google or Google Maps for a great place to buy a gift for that same friend, your results might include a review from her about a boutique she shops at all the time.”

Google’s blog post also highlighted its belief in the Zagat system, noting that it has offered high-quality reviews for tens of thousands of places since its launch in 1979 and has become a strong asset for the search giant since integration in autumn 2011.

Daniel Nolan, managing director at theEword, said: “In offline life, people often trust friendly recommendations above those of critics, as their acquaintances are more likely to know their tastes and advise places to suit them. This could be an area in which Google+ really comes into its own, offering something more than social media rivals Facebook and Twitter.”

Written by Liane Baddeley

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

Google acquires Firebase Wednesday 22nd of October, 2014by Dan Moores Google has acquired Firebase, a cloud service company that allows developers to build web and mobile apps quickly and easily, as well as store and sync data in realtime.

More on this story »

Microsoft devises new 'ubiquity' strategy for Bing Monday 27th of October, 2014by Dan Moores In an effort to increase Bing's market share, Microsoft executives have revised the strategy for the company's search engine and its paid ad services.

More on this story »

Twitter withdraws Google Glass support Wednesday 29th of October, 2014by Andy Williams Twitter has quietly announced that it has pulled its app from Google Glass with immediate effect, although a third party developer could step in and fill the gap.

More on this story »
theEword - 2 days ago

Think about semantic search - write blogs that answer people's common questions #contentontoast

Reply Retweet Favourite

theEweekly Wrap: 17 Oct Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and Bono says sorry.

More on this story »

theEweekly Wrap: 24 Oct Friday 24th of October, 2014by Martin Lindley This week: Mediative researches search behaviour, Microsoft drops Nokia brand, and Tinder gets premium service.

More on this story »

theEweekly Wrap: 31 Oct Friday 31st of October, 2014by Andy Williams This Week: Google steps up fight against privacy, Bing allows searching with emojis and Facebook announces new chatroom feature.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword