RSS LinkedIn Google Plus

Call us: 0800 014 9884

Microsoft buys Yammer

Microsoft_buys_Yammer_11171

‘Facebook for businesses’ to become part of Office

Microsoft has acquired business social networking site Yammer for $1.2 billion (£770 million).

Predictions had surfaced about the deal earlier in the month, but now it has been officially confirmed that Yammer is to be incorporated into Microsoft Office as part of the company’s bid to fend off competition from Google. Microsoft’s move comes a year after it bought video messaging company Skype for $8.5 billion, the most expensive purchase in its 37-year history.

Four-year-old Yammer has already made $142 million in its own right, providing a ‘Facebook for businesses’ service that allows employees within a company to interact with each other at work. It is already in place at large organisations such as Deloitte, Ford and eBay.

Yammer CEO David Sacks, also known for founding online money transfer service PayPal, said: “We had a vision for how social networking could change the way we work. Joining Microsoft will accelerate that vision and give us access to the technologies, expertise and resources we’ll need to scale and innovate”.

Microsoft Office v Google Apps Suite

Microsoft will hope that by adding a further dimension to its Office package it will provide a welcome boost to the feature that provides around half its revenue.

Google has been posing a serious threat to Office with its web -based workplace tool, Apps Suite. A year ago, it released a list of reasons why users should try Google Apps Suite over Microsoft Office, chiefly that it was accessible online, easy to use and geared more towards teamwork than individuals.

However, Microsoft CEO Steve Ballmer remains confident that with Yammer on board the company is in a good position to deal with Google’s competition. “The acquisition of Yammer underscores our commitment to deliver technology that businesses need and people love,” he said.

Daniel Nolan, managing director at theEword, said: “Yammer has enjoyed a great deal of success in a short time, so it’s no surprise that its product was in demand. It’s good for Microsoft that the company has another feature to offer, now let’s see how it will integrate in Office.”

Written by james_riches_swapJames Riches

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Schmidt defiant on Google privacy efforts Monday 15th of December, 2014by James Riches Google chairman Eric Schmidt has outlined how the company responded in the wake of Edward Snowden’s shock revelations last year, including increased security and privacy measures.

More on this story »

Bing search results removed from Facebook Tuesday 16th of December, 2014by Andy Williams Facebook has completely removed Bing results from its internal search engine, instead focusing heavily on the improvement of their own search capabilities.

More on this story »

Google announces trending topics and videos feature Wednesday 17th of December, 2014by Martin Lindley The new feature is available in over 50 languages and allows users to deeper explore trending topics: to do so the user clicks on a trend of interest to them.

More on this story »
theEword - 11 hours ago

Marketers: if you could send a message to yourself back in time to the start of 2014, what would it say? http://t.co/9kqlzuN11W

Reply Retweet Favourite
theEword - 17 hours ago

Google announces trending topics and video feature: http://t.co/GYYJRatwKR

Reply Retweet Favourite
theEword - 18 hours ago

What is your Christmas tradition? http://t.co/RWBAiuycS9

Reply Retweet Favourite
theEword - 2 days ago

Slowly but surely presents are making their way under theEword tree! What's the best or worst Secret Santa you have received?

Reply Retweet Favourite
theEword - 3 days ago

What do Flappy Bird and Conchita Wurst have in common? http://t.co/IaBIMzscpX

Reply Retweet Favourite

theEweekly Wrap: 5 Dec Friday 5th of December, 2014by Andy Williams This Week: Google to develop child-friendly apps, North Korea denies hacking Sony Pictures and Gangnam Style manages to break Youtube’s view counter.

More on this story »

theEweekly Wrap: 12 Dec Friday 12th of December, 2014by Martin Lindley This week: Google Penguin gets live updates, Microsoft accepts bitcoin, and old iPod sells for thousands.

More on this story »
daniel_nolan_swap

Google Zeitgeist 2014 list reveals the world's search intere... Tuesday 16th of December, 2014by Daniel Nolan See the search terms the world has been looking for this year with Google's 2014 Trends.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword