RSS LinkedIn Google Plus

Call us: 0800 014 9884

Microsoft buys Yammer

Microsoft_buys_Yammer_11171

‘Facebook for businesses’ to become part of Office

Microsoft has acquired business social networking site Yammer for $1.2 billion (£770 million).

Predictions had surfaced about the deal earlier in the month, but now it has been officially confirmed that Yammer is to be incorporated into Microsoft Office as part of the company’s bid to fend off competition from Google. Microsoft’s move comes a year after it bought video messaging company Skype for $8.5 billion, the most expensive purchase in its 37-year history.

Four-year-old Yammer has already made $142 million in its own right, providing a ‘Facebook for businesses’ service that allows employees within a company to interact with each other at work. It is already in place at large organisations such as Deloitte, Ford and eBay.

Yammer CEO David Sacks, also known for founding online money transfer service PayPal, said: “We had a vision for how social networking could change the way we work. Joining Microsoft will accelerate that vision and give us access to the technologies, expertise and resources we’ll need to scale and innovate”.

Microsoft Office v Google Apps Suite

Microsoft will hope that by adding a further dimension to its Office package it will provide a welcome boost to the feature that provides around half its revenue.

Google has been posing a serious threat to Office with its web -based workplace tool, Apps Suite. A year ago, it released a list of reasons why users should try Google Apps Suite over Microsoft Office, chiefly that it was accessible online, easy to use and geared more towards teamwork than individuals.

However, Microsoft CEO Steve Ballmer remains confident that with Yammer on board the company is in a good position to deal with Google’s competition. “The acquisition of Yammer underscores our commitment to deliver technology that businesses need and people love,” he said.

Daniel Nolan, managing director at theEword, said: “Yammer has enjoyed a great deal of success in a short time, so it’s no surprise that its product was in demand. It’s good for Microsoft that the company has another feature to offer, now let’s see how it will integrate in Office.”

Written by James Riches

Testimonials

"theEword team have been crucial to us achieving record growth in the last financial year"

~ defibshop ~

  defibshop

"theEword understand our market dynamics"

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

View more of our testimonials »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »

April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

More on this story »

May UK search market share: Small gain for Google Monday 1st of June, 2015by James Riches Google’s dominance of the UK search market continues, as webmasters focus on mobile and the public search for Election and Eurovision results.

More on this story »
Twitter
theEword - 46 mins ago

What things should you consider when testing your website? > http://t.co/1PMNH4fsyP #retail #CRO http://t.co/tOkEOn5AVy

Twitter
theEword - 15 hours ago

Need #digitalmarketing training? Take advantage of our early bird offer of £149pp > http://t.co/57oLgmjJY4 http://t.co/yDwULWzC6S

Twitter
theEword - 18 hours ago

68% of voters think that Twitter is the best channel for marketing a business. Do you agree? > http://t.co/ePNRqVjH8i http://t.co/2k6TR8Kfeo

Twitter
theEword - 20 hours ago

Only 2 days until #LightaFireJo - don't worry, there's still time to sign up > http://t.co/rTLQsJeTIv http://t.co/NZLUPkhVJ6

Twitter
theEword - 22 hours ago

So what does it actually take to write amazing digital content? Find out with our free guide > http://t.co/HlpwVst5TP http://t.co/KidpjEGXFf

Why it’s time to stop obsessing over search engine rankings Friday 12th of June, 2015by Dan Moores In this blog, we look at why the time is well past for some business owners and directors to let go of their obsession with rankings, and focus more on metrics like traffic and conversions.

More on this story »

What retailers need to know about conversion rate optimisation Monday 15th of June, 2015by Andy Williams Conversion rate optimisation (CRO) is the process increasing the number of visitors to a website into conversions. See why it's vital for retailers to use it.

More on this story »

What's the best social channel for your retail brand? Wednesday 24th of June, 2015by Dan Moores You already know how vital social media presence is. Here's how you can make the most of three very popular platforms - and not just from a brand-amplification standpoint.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword