RSS LinkedIn Google Plus

Call us: 0800 014 9884

Microsoft ends sixteen year partnership with NBC

Microsoft_ends_sixteen_year_NBC_partnership_11351

Taking the MS out of MSNBC

Microsoft has ended its 16 year partnership with media giant NBC by pulling out of joint venture MSNBC.com.

NBC’s parent company Comcast Corp is now buying back Microsoft’s 50 per cent stake in the website for an undisclosed amount; the New York Times reports it is around $300 million (£193m). MSNBC.com now automatically redirects to the new NBCNews.com website. A statement on the website from editor-in-chief Jennifer Sizemore said: “Today we’re taking on a new name — NBCNews.com. While our name is changing, our commitment is not. […] while you’ll notice some changes to our logos and navigation, nothing’s going away.”

Microsoft joined forces with US cable TV behemoth NBC in 1996, to create a 24 hour news channel that would be backed up by online content – a unique concept back then. However, Microsoft sold most of its stake in the TV channel in 2005, remaining a partner in the website alone, which caused problems for both companies.

What next for Microsoft and NBC?

The end of the partnership will have benefits for both Microsoft and NBC:

  • NBC will have full control of MSNBC.com, and will be rebranding it as the online home of the cable channel in 2013.
  • NBC will now control advertising on both the TV channel and website, and can meet the established demand for cross-platform advertising.
  • Microsoft can focus on developing its own news service. Bob Visse, general manager of MSN.com, told the New York Times: “we’re going to go out and build a world-class news team.” He hinted at a new venture launching later this year, involving a team of 100 journalists.
  • Microsoft’s news services can now use multiple sources – up until now they were limited to MSNBC news stories, which are widely regarded as having a liberal bias.
  • However, MSN will continue to use NBC’s content (among others) for two years – allowing the site to retain a major source of traffic.
  • NBC will remain the employer of MSNBC.com staff, who may relocate from Seattle to New York to work under chief digital officer Vivian Schiller.

Richard Frost, managing editor at theEword, said: “It seems both NBC and Microsoft felt going it alone was more beneficial than working together. The split paves the way for NBC to improve its advertising revenues, and for Microsoft to build its own news service, perhaps developing its own political voice in the process.”

Written by rachel_hand_swapRachel Hand

Testimonials

"theEword team have been crucial to us achieving record growth in the last financial year"

~ defibshop ~

  defibshop

"theEword understand our market dynamics"

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

View more of our testimonials »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »

April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

More on this story »

May UK search market share: Small gain for Google Monday 1st of June, 2015by James Riches Google’s dominance of the UK search market continues, as webmasters focus on mobile and the public search for Election and Eurovision results.

More on this story »
Twitter
theEword - 5 hours ago

We're glad everyone enjoyed #LightaFireJo and all of Jo's inspirational stories. Here's our blog about the night > http://t.co/3V6vtUljUh

Twitter
theEword - 1 day ago

If you couldn't make it for #LightaFireJo you're in luck, we've written a blog for you > http://t.co/wJBRlu9ljB http://t.co/dJYhuO3img

Twitter
theEword - 1 day ago

What do retailers need to know about CRO? http://t.co/aqb8n84nN2 http://t.co/jDWYvSXuWB

Twitter
theEword - 1 day ago

Got a spare 1 minute and 6 seconds? Spend it enjoying 11 of the best Vines from July https://t.co/jNm70F1oRy

Twitter
theEword - 1 day ago

Make sure you know how to write great #digital content with our free #guide > http://t.co/XSmX4uRoBS http://t.co/PVDE7J7Ff3

What retailers need to know about conversion rate optimisation Monday 15th of June, 2015by Andy Williams Conversion rate optimisation (CRO) is the process increasing the number of visitors to a website into conversions. See why it's vital for retailers to use it.

More on this story »

What's the best social channel for your retail brand? Wednesday 24th of June, 2015by Dan Moores You already know how vital social media presence is. Here's how you can make the most of three very popular platforms - and not just from a brand-amplification standpoint.

More on this story »

Light a Fire with Jo Leah Friday 31st of July, 2015by Sian English

More on this story »

Who loves theEword

Who loves theEword Who loves theEword