RSS LinkedIn Google Plus

Call us: 0800 014 9884

Microsoft ends sixteen year partnership with NBC

Microsoft_ends_sixteen_year_NBC_partnership_11351

Taking the MS out of MSNBC

Microsoft has ended its 16 year partnership with media giant NBC by pulling out of joint venture MSNBC.com.

NBC’s parent company Comcast Corp is now buying back Microsoft’s 50 per cent stake in the website for an undisclosed amount; the New York Times reports it is around $300 million (£193m). MSNBC.com now automatically redirects to the new NBCNews.com website. A statement on the website from editor-in-chief Jennifer Sizemore said: “Today we’re taking on a new name — NBCNews.com. While our name is changing, our commitment is not. [...] while you’ll notice some changes to our logos and navigation, nothing’s going away.”

Microsoft joined forces with US cable TV behemoth NBC in 1996, to create a 24 hour news channel that would be backed up by online content – a unique concept back then. However, Microsoft sold most of its stake in the TV channel in 2005, remaining a partner in the website alone, which caused problems for both companies.

What next for Microsoft and NBC?

The end of the partnership will have benefits for both Microsoft and NBC:

  • NBC will have full control of MSNBC.com, and will be rebranding it as the online home of the cable channel in 2013.
  • NBC will now control advertising on both the TV channel and website, and can meet the established demand for cross-platform advertising.
  • Microsoft can focus on developing its own news service. Bob Visse, general manager of MSN.com, told the New York Times: “we’re going to go out and build a world-class news team.” He hinted at a new venture launching later this year, involving a team of 100 journalists.
  • Microsoft’s news services can now use multiple sources – up until now they were limited to MSNBC news stories, which are widely regarded as having a liberal bias.
  • However, MSN will continue to use NBC’s content (among others) for two years – allowing the site to retain a major source of traffic.
  • NBC will remain the employer of MSNBC.com staff, who may relocate from Seattle to New York to work under chief digital officer Vivian Schiller.

Richard Frost, managing editor at theEword, said: “It seems both NBC and Microsoft felt going it alone was more beneficial than working together. The split paves the way for NBC to improve its advertising revenues, and for Microsoft to build its own news service, perhaps developing its own political voice in the process.”

Written by rachel_hand_swapRachel Hand

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Pinterest targets male market with Guided Search update Monday 26th of January, 2015by James Riches Pinterest has made changes to its search results in order to appeal to its growing male market. The number of men using Pinterest reportedly rose by 73 per cent last year.

More on this story »

Microsoft net profits fall despite sales boost Tuesday 27th of January, 2015by Andy Williams Despite strong console, tablet and cloud technology sales, Microsoft reported its profits fell by 10.6% in Q3 2014, hitting its net income of $5.86bn.

More on this story »

Apple breaks corporate profit records Thursday 29th of January, 2015by Dan Moores The Californian tech giant reported third-quarter profits of $18 billion (just short of £11.9 billion), having sold over 74 million iPhones in those three months – at an average rate of 34,000 handsets per hour.

More on this story »
theEword - 15 hours ago

Google profits rise 30% despite disappointing revenues: http://t.co/YF8TCef8Bf

Reply Retweet Favourite
theEword - 19 hours ago

Pinterest targets male market with Guided Seach update: http://t.co/VgcPev6jzH

Reply Retweet Favourite
theEword - 22 hours ago

BT promises 500Mbps broadband across the UK but it could take a decade to arrive: http://t.co/eIr8XPlYQU

Reply Retweet Favourite
theEword - 2 days ago

Google reacts following Yahoo’s search market increase: http://t.co/D5QJDQ6DXl

Reply Retweet Favourite
theEword - 2 days ago

Twitter’s Group DMs are the internet’s best new secret meeting place: http://t.co/VtNCQ5T55W

Reply Retweet Favourite

theEweekly Wrap: 23 Jan Friday 23rd of January, 2015by Dan Moores This week: Microsoft shows off Windows 10, Google challenges right to be forgotten, and Twitter introduces catch-up feature.

More on this story »
daniel_nolan_swap

Ten digital marketing lessons we learned in 2014 that we nee... Tuesday 27th of January, 2015by Daniel Nolan What are the things successful marketers must not forget in 2015? This blog explores ten things 2014 taught us that we need to remember this year.

More on this story »

theEweekly Wrap: 30 Jan Friday 30th of January, 2015by Andy Williams This week: Facebook reveals profits; Twitter launches two features and more apps bought from Google Play than iOS App Store.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword