RSS LinkedIn Google Plus

Call us: 0800 014 9884

Microsoft invests in electronic reading

Microsoft_invests_in_electronic_reading_10731

Nook app to feature in Windows 8

Microsoft Corporation has taken new action to remain competitive in the technology world with a move into e-books, investing $300m (£185m) in Barnes & Noble’s e-reader business.

Barnes & Noble is the biggest book retailer in the US and released its Nook tablet in 2009, using Google’s Android operating system. This led to a lawsuit by Microsoft in March 2011, which alleged patent infringement.

Now, however, the two companies have joined forces, with a Nook app due to feature in Microsoft’s latest operating system, Windows 8. The new OS has a heavy focus on touch screen technology and is expected to launch in October 2012.

Amazon Kindle leads the e-book market

“It’s a good strategic deal,” said Sid Parakh, an analyst at fund firm McAdams Wright Ragen, quoted by news agency Reuters. “It gets Microsoft in the game for e-readers, and gives them access to a market that has been growing nicely and they’ve basically sat out of. It also makes Windows 8 a more compelling platform from an e-reader’s perspective.”

The e-book market is currently dominated by Amazon’s Kindle with a stake of around 60 per cent, while Apple’s iPad has approximately 15 per cent. Barnes & Noble is in second place with around 25 per cent. Its fortunes have echoed Microsoft’s, to some degree, with both having previously been undisputed industry leaders.

Richard Frost, managing editor of theEword, said: “Microsoft is entering a tough battlefield with Windows 8, against the success of the iPad and the Android operating system; while the Nook hasn’t managed to touch the Kindle in the e-book realm. Together, however, they may be much stronger and see success in both markets.”

Written by Liane Baddeley

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Pinterest targets male market with Guided Search update Monday 26th of January, 2015by James Riches Pinterest has made changes to its search results in order to appeal to its growing male market. The number of men using Pinterest reportedly rose by 73 per cent last year.

More on this story »

Microsoft net profits fall despite sales boost Tuesday 27th of January, 2015by Andy Williams Despite strong console, tablet and cloud technology sales, Microsoft reported its profits fell by 10.6% in Q3 2014, hitting its net income of $5.86bn.

More on this story »

Apple breaks corporate profit records Thursday 29th of January, 2015by Dan Moores The Californian tech giant reported third-quarter profits of $18 billion (just short of £11.9 billion), having sold over 74 million iPhones in those three months – at an average rate of 34,000 handsets per hour.

More on this story »
theEword - 2 days ago

Google profits rise 30% despite disappointing revenues: http://t.co/YF8TCef8Bf

Reply Retweet Favourite
theEword - 2 days ago

Pinterest targets male market with Guided Seach update: http://t.co/VgcPev6jzH

Reply Retweet Favourite
theEword - 2 days ago

BT promises 500Mbps broadband across the UK but it could take a decade to arrive: http://t.co/eIr8XPlYQU

Reply Retweet Favourite
theEword - 3 days ago

Google reacts following Yahoo’s search market increase: http://t.co/D5QJDQ6DXl

Reply Retweet Favourite
theEword - 3 days ago

Twitter’s Group DMs are the internet’s best new secret meeting place: http://t.co/VtNCQ5T55W

Reply Retweet Favourite

theEweekly Wrap: 23 Jan Friday 23rd of January, 2015by Dan Moores This week: Microsoft shows off Windows 10, Google challenges right to be forgotten, and Twitter introduces catch-up feature.

More on this story »
daniel_nolan_swap

Ten digital marketing lessons we learned in 2014 that we nee... Tuesday 27th of January, 2015by Daniel Nolan What are the things successful marketers must not forget in 2015? This blog explores ten things 2014 taught us that we need to remember this year.

More on this story »

theEweekly Wrap: 30 Jan Friday 30th of January, 2015by Andy Williams This week: Facebook reveals profits; Twitter launches two features and more apps bought from Google Play than iOS App Store.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword