RSS LinkedIn Google Plus

Call us: 0800 014 9884

Microsoft invests in electronic reading

Microsoft_invests_in_electronic_reading_10731

Nook app to feature in Windows 8

Microsoft Corporation has taken new action to remain competitive in the technology world with a move into e-books, investing $300m (£185m) in Barnes & Noble’s e-reader business.

Barnes & Noble is the biggest book retailer in the US and released its Nook tablet in 2009, using Google’s Android operating system. This led to a lawsuit by Microsoft in March 2011, which alleged patent infringement.

Now, however, the two companies have joined forces, with a Nook app due to feature in Microsoft’s latest operating system, Windows 8. The new OS has a heavy focus on touch screen technology and is expected to launch in October 2012.

Amazon Kindle leads the e-book market

“It’s a good strategic deal,” said Sid Parakh, an analyst at fund firm McAdams Wright Ragen, quoted by news agency Reuters. “It gets Microsoft in the game for e-readers, and gives them access to a market that has been growing nicely and they’ve basically sat out of. It also makes Windows 8 a more compelling platform from an e-reader’s perspective.”

The e-book market is currently dominated by Amazon’s Kindle with a stake of around 60 per cent, while Apple’s iPad has approximately 15 per cent. Barnes & Noble is in second place with around 25 per cent. Its fortunes have echoed Microsoft’s, to some degree, with both having previously been undisputed industry leaders.

Richard Frost, managing editor of theEword, said: “Microsoft is entering a tough battlefield with Windows 8, against the success of the iPad and the Android operating system; while the Nook hasn’t managed to touch the Kindle in the e-book realm. Together, however, they may be much stronger and see success in both markets.”

Written by Liane Baddeley

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

Google settles online abuse case Monday 24th of November, 2014by Martin Lindley Google has reached settlement with a businessman who was the victim of a sustained act of internet trolling. The search engine may have linked to over 3,600 pages of malicious content.

More on this story »

Sony Pictures systems seized by hackers Tuesday 25th of November, 2014by Dan Moores Sony Pictures staff computer screens in US offices were reportedly taken over by the image of a menacing red skeleton and a message from a group that introduced itself as "#GOP".

More on this story »

YouTube video bloggers warned on ‘misleading’ content Wednesday 26th of November, 2014by Andy Williams The ASA has warned video bloggers to clearly label when they are paid to promote products, after a complaint from a journalist and subsequent investigations.

More on this story »
theEword - 13 hours ago

We are passionate about knowledge share and can’t wait to share snippets straight from Google with you on Monday http://t.co/HjF13a09zo

Reply Retweet Favourite
theEword - 14 hours ago

We're partnering with Google for an event looking at digital trends for 2015 next week. More info here: http://t.co/etwwXV1fwq

Reply Retweet Favourite
theEword - 1 day ago

Next week we’re co-hosting a session with #Google on digital marketing trends for 2015 and how you can grow your business online!

Reply Retweet Favourite
theEword - 2 days ago

ICYMI: Read last week's blog on the final #LightAFire14 of the year. http://t.co/ka7Nnu4rsx

Reply Retweet Favourite
theEword - 5 days ago

Thanks again to everyone who came to #LightAFire14 this week. Read all about the event in this blog post: http://t.co/ka7Nnu4rsx

Reply Retweet Favourite

theEweekly Wrap: 21 Nov Friday 21st of November, 2014by Martin Lindley This week: Google uses giant billboard, Facebook launches groups app, and Couple get TripAdvisor fine.

More on this story »

The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

More on this story »

Digital trends for 2015 on the agenda at our Google Partner ... Wednesday 26th of November, 2014by Dan Moores The Google North event will discuss the digital trends that will shape 2015, giving valuable insight into the ways in which businesses will be able to maximise the online presence.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword