RSS LinkedIn Google Plus

Call us: 0800 014 9884

Microsoft Surface is most shared June advert

Microsoft_Surface_is_most_shared_June_advert_11241

Microsoft trumps Apple

Microsoft’s advert for its highly-anticipated Surface tablet was the most shared video campaign in June.

The ad lasts just over a minute, and features shots of the device on a white table in a brightly lit room. Despite the fact that the product only arrived in the second half of the month, it was shared over a quarter of a million times before the start of July, according to figures from the Internet Advertising Bureau UK.

Helped by its much-anticipated launch, which was shrouded in secrecy right up until the day itself, Microsoft hopes Surface will overhaul Apple’s iPad in the increasingly competitive tablet market, where Google Nexus is also challenging.

Elsewhere, Apple featured in the top five with its advert for the latest Macbook Pro. However, the video, showing designer Sir Jonathan Ive explaining the latest updates, could not get close to Microsoft’s effort, which enjoyed over ten times as many shares.

While reaction to Surface has been mixed, particularly after it appeared to crash during the launch demonstration, these figures will encourage Microsoft.

More shared ads for June

The top five most shared adverts also featured Samsung’s Galaxy S III, which was seen in the company’s latest 30-second spot as part of a series highlighting the different functions of the smartphone.

Viewers see the product being used to take wedding photographs, help a man propose and read a story to a young child. Over 16,000 people liked it enough to share it.

Samsung will hope the Galaxy S III builds on this level of popularity in the wake of its recent patent row with Apple, which saw the Galaxy Tab 10.1 banned in the US pending the outcome of Apple’s lawsuit, which claims Samsung’s design is too similar to the iPad.

The two adverts completing the top five were for cars. Mercedes came in at number two, above Apple and Samsung. Its video, starring former F1 driver David Coulthard catching a golf ball driven by pro player Jake Shepherd while driving around a racetrack, attracted nearly 50,000 shares. Aston Martin rounded out the list at number five.

Tom Glass, creative director at theEword, said: “Microsoft will certainly be pleased that so many people are sharing their advert, particularly after such huge hype surrounding the product launch. Of course, an advert share is not the same as a purchase, so we will have to wait to see how popular Surface really is.”

Written by James Riches

Testimonials

theEword understand our market dynamics

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

View more of our testimonials »

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »

April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

More on this story »
theEword - 2 hours ago

We're looking for the best relationship manager out there. Is that you? > http://t.co/HFE7NXugg0 #digitaljobs http://t.co/mvQQJqrG3T

Reply Retweet Favourite
theEword - 19 hours ago

Learn about how to do #digitalmarketing from an award winning agency in #Manchester > http://t.co/E07D9JRodH http://t.co/XtR9adIgOz

Reply Retweet Favourite
theEword - 1 day ago

Is your website mobile friendly? > http://t.co/JCg7AmvJJh http://t.co/CdXqsPUDNo

Reply Retweet Favourite
theEword - 2 days ago

Content writing tip: Add lots of action > http://t.co/awmXtkIXtX http://t.co/W1NGMAE3Nz

Reply Retweet Favourite
theEword - 2 days ago

Are you interested in learning about #digitalmarketing? Check out our Eworkshops > http://t.co/0NVix3XPsO http://t.co/xXusS1KD5J

Reply Retweet Favourite

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Google joins theEword to demystify digital marketing Monday 27th of April, 2015by Andy Williams Google joined us to help dispel some common marketing myths at our Discovering & Demystifying Digital event held in Manchester's Northern Quarter. Find out more.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword