RSS LinkedIn Google Plus

Call us: 0800 014 9884

Microsoft Surface is most shared June advert

Microsoft_Surface_is_most_shared_June_advert_11241

Microsoft trumps Apple

Microsoft’s advert for its highly-anticipated Surface tablet was the most shared video campaign in June.

The ad lasts just over a minute, and features shots of the device on a white table in a brightly lit room. Despite the fact that the product only arrived in the second half of the month, it was shared over a quarter of a million times before the start of July, according to figures from the Internet Advertising Bureau UK.

Helped by its much-anticipated launch, which was shrouded in secrecy right up until the day itself, Microsoft hopes Surface will overhaul Apple’s iPad in the increasingly competitive tablet market, where Google Nexus is also challenging.

Elsewhere, Apple featured in the top five with its advert for the latest Macbook Pro. However, the video, showing designer Sir Jonathan Ive explaining the latest updates, could not get close to Microsoft’s effort, which enjoyed over ten times as many shares.

While reaction to Surface has been mixed, particularly after it appeared to crash during the launch demonstration, these figures will encourage Microsoft.

More shared ads for June

The top five most shared adverts also featured Samsung’s Galaxy S III, which was seen in the company’s latest 30-second spot as part of a series highlighting the different functions of the smartphone.

Viewers see the product being used to take wedding photographs, help a man propose and read a story to a young child. Over 16,000 people liked it enough to share it.

Samsung will hope the Galaxy S III builds on this level of popularity in the wake of its recent patent row with Apple, which saw the Galaxy Tab 10.1 banned in the US pending the outcome of Apple’s lawsuit, which claims Samsung’s design is too similar to the iPad.

The two adverts completing the top five were for cars. Mercedes came in at number two, above Apple and Samsung. Its video, starring former F1 driver David Coulthard catching a golf ball driven by pro player Jake Shepherd while driving around a racetrack, attracted nearly 50,000 shares. Aston Martin rounded out the list at number five.

Tom Glass, creative director at theEword, said: “Microsoft will certainly be pleased that so many people are sharing their advert, particularly after such huge hype surrounding the product launch. Of course, an advert share is not the same as a purchase, so we will have to wait to see how popular Surface really is.”

Written by james_riches_swapJames Riches

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Yahoo acquires BrightRoll for $640 million Wednesday 12th of November, 2014by James Riches Yahoo CEO Marissa Mayer has announced that the company has purchased video advertising platform BrightRoll for $640 million, its biggest deal since the acquisition of Tumblr in 2013.

More on this story »

Spotify and Uber join forces Tuesday 18th of November, 2014by Andy Williams Spotify and Uber have announced a collaboration which will let Uber users ‘become the DJ’ when making a journey by using the music streaming service.

More on this story »

Google to start labelling mobile-friendly sites Wednesday 19th of November, 2014by Dan Moores Google has announced that it will add the label 'mobile-friendly' to sites that are easily navigable on smartphones, in an effort to further improve the search experience for mobile users.

More on this story »
theEword - 2 days ago

Nothing like a nice cosy fire and a hot chocolate to warm up your Wednesday #LightAFire14

Reply Retweet Favourite
theEword - 3 days ago

By 2020, 90% of world’s population aged over 6 will have a mobile phone: Report http://t.co/qf4G6wDuA2

Reply Retweet Favourite

theEweekly Wrap: 7 Nov Friday 7th of November, 2014by Andy Williams This Week: Matt Cutts extends leave from Google, astronaut’s cover of David Bowie’s Space Oddity returns to YouTube and John Lewis reveals Christmas advert.

More on this story »
daniel_nolan_swap

Is it time for a fresh look at PPC management fees? Friday 7th of November, 2014by Daniel Nolan For years, PPC management fees have been calculated as a percentage of overall ad spend. But is that still the fairest way for clients and agencies?

More on this story »

theEweekly Wrap: 14 Nov Thursday 13th of November, 2014by Dan Moores This week: Instagram introduces typeahead search, Spotify says it does fight piracy, and Sainsbury's Xmas ad is a YouTube hit.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword