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New twist in the case of Apple v Samsung

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Samsung strikes back as Tokyo court rules against Apple

A court in Tokyo has ruled in favour of Samsung in their much publicised dispute with Apple over smartphone technology. This was a major boost for the South Korean company, still reeling from the ruling just days before which saw them ordered to pay their rival over $1bn (£664m).

The latest patent put in front of the court was related to media content and how it could be transferred between devices. This is just one of many patents that are under review around the world, so this is sure to be far from the end of the dispute between the two great rivals.

Samsung issued a statement, responding to the news in positive fashion: “We welcome the court’s decision, which confirmed our long-held position that our products do not infringe Apple’s intellectual property. “

December 6th court date set to conclude patent dispute

This was not the first time Samsung had obtained legal backing for their products, with a UK court previously backing Samsung and forcing Apple to run adverts which stated Samsung had not copied their ideas.

The ultimate decision on the matter is set to come on December 6th when US District Judge Lucy Koh will hear Apple’s plea for an injunction against the Samsung phones, which would see several Samsung products removed from sale. Judge Lucy Koh was also the legal mind who ruled in favour of Apple in their court victory last week. While this is expected to conclude the debate, some experts believe it could be years before the issue is finally settled, as the unsuccessful side is almost certain to appeal.

Natalie Booth, online marketing manager at theEword stated: “It will be interesting to see what will come of this latest verdict, as many people may have expected another victory for Apple. Whatever the final court ruling, it is sure to have a major impact on the smartphone industry”.

Written by ben_dudley_swapBen Dudley

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Next week we’re co-hosting a session with #Google on digital marketing trends for 2015 and how you can grow your business online!

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ICYMI: Read last week's blog on the final #LightAFire14 of the year. http://t.co/ka7Nnu4rsx

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theEword - 5 days ago

Thanks again to everyone who came to #LightAFire14 this week. Read all about the event in this blog post: http://t.co/ka7Nnu4rsx

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