RSS LinkedIn Google Plus

Call us: 0800 014 9884

Nokia admits to smartphone blunder

Nokia_admits_to_smartphone_blunder_11411

How Nokia missed the smartphone bandwagon

In a candid interview with The Wall Street Journal, former Nokia designer Frank Nuovo admits that bad judgements and timing led to Nokia missing out on smartphone success.

Over a decade, Nokia invested around $40 billion (£25.5 billion) in research and development. This exhaustive spend resulted in the company revealing a phone with a colour touch screen several years before the Apple iPhone. Nokia also managed to develop a tablet during the 1990s, years before the Apple iPad release.

Upon realising that Nokia was sitting on such revolutionary and potentially successful devices, Nuovo said: “Oh my God. We had it completely nailed.” This echoes Stephen Elop, chief executive at Nokia, who recently said: “If only they had been landed in products. I think Nokia would have been in a different place.”

Picking up the pieces

Despite spending on research and development, Nokia never brought any of the products to market. Instead, the company chose to focus on basic mobile phones. This error in judgement has left the company still attempting to break into the smartphone market despite recently announcing 10,000 Nokia job cuts, which comes after 4000 jobs were axed in April 2011.

Tom Glass creative director at theEword, said: “After spending $40 billion on research, Nokia could have become a smartphone market leader. Instead, it has been left with around $6 billion (£3.82 billion) worth of patents. These memories of what could have been will now probably need to be sold to raise funds for the company, which has lost around 90 percent of its market share over the past five years.”

Written by lauren_knowles_swapLauren Knowles

Testimonials

"theEword team have been crucial to us achieving record growth in the last financial year"

~ defibshop ~

  defibshop

"theEword understand our market dynamics"

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

View more of our testimonials »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »

April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

More on this story »

May UK search market share: Small gain for Google Monday 1st of June, 2015by James Riches Google’s dominance of the UK search market continues, as webmasters focus on mobile and the public search for Election and Eurovision results.

More on this story »
Twitter
theEword - 3 hours ago

Plans on the 29th July? We're inviting you to an event worth cancelling them for http://t.co/QnofmeqUPd #LightaFireJo http://t.co/MGHGKFayhe

Twitter
theEword - 5 hours ago

Are you a brilliant writer? We're looking for a #contentwriter to join our team > http://t.co/icRnNGzFc7 #content http://t.co/GW7sD9B8S7

Twitter
theEword - 11 hours ago

How about spending 3 minutes getting to know us a little better. You won’t regret it > http://t.co/f8l1mnd3Qx http://t.co/4oe0VfjMPE

Twitter
theEword - 12 hours ago

Will you join us for a night of inspirational stories? #LightaFireJo is on the 29th July > http://t.co/y2yXXPLGBB http://t.co/s9EFoD69rd

Twitter
theEword - 1 day ago

What’s the best #socialmedia channel for your #retail brand? > http://t.co/myLIiwDGb3 http://t.co/7bwEUvSVnH

Why it’s time to stop obsessing over search engine rankings Friday 12th of June, 2015by Dan Moores In this blog, we look at why the time is well past for some business owners and directors to let go of their obsession with rankings, and focus more on metrics like traffic and conversions.

More on this story »

What retailers need to know about conversion rate optimisation Monday 15th of June, 2015by Andy Williams Conversion rate optimisation (CRO) is the process increasing the number of visitors to a website into conversions. See why it's vital for retailers to use it.

More on this story »

What's the best social channel for your retail brand? Wednesday 24th of June, 2015by Dan Moores You already know how vital social media presence is. Here's how you can make the most of three very popular platforms - and not just from a brand-amplification standpoint.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword