RSS LinkedIn Google Plus

Call us: 0800 014 9884

Nokia Lumia could be UK 4G exclusive

Nokia_Lumia_could_be_UK_4G_exclusive_11831

Everything Everywhere in rumoured Nokia negotiation

Nokia’s controversial new Lumia 920 device could be the first in the UK to offer 4G, after the Finnish company were reported to be in talks with network provider Everything Everywhere.

The arrival of improved mobile internet on our shores has caused much confusion in recent weeks, as first it appeared that there were no plans to introduce 4G until 2013 at the earliest.

However, last month Ofcom appeared to change its mind as Everything Everywhere, run by mobile giants Orange and T-Mobile, was granted permission to launch the service.

While both organisations have so far refused to comment on rumours of a partnership, Everything Everywhere has arranged a press conference tomorrow morning (11 September), which promises “exciting information on our new brand and the latest innovation in network technology.”

Nokia apologises for misleading ads

If this does happen, it would provide a welcome piece of good news for Nokia after a stormy week in which it was forced to issue two apologies in relation to its Lumia 920 advertising.

The device’s PureView camera technology was marketed as a key feature of Nokia’s new flagship phone, but things began to go wrong when viewers of their YouTube advert spotted an irregularity.

The film offers a side-by-side comparison of the same footage shot on a Lumia 920 and then with other supposedly lesser devices. Unfortunately, the camera-holder’s reflection is clearly visible in a bus which passes during the scene, and they are revealed to be holding a completely different video camera.

Having held its hands up to this error, Nokia was further embarrassed by revelations that the still images featured in the advert were also not taken with a Lumia 920.

All of this, coupled with a poorly received launch that saw shares dip 16 per cent last month, means the potential of exclusive 4G could be the quickest way to drag Nokia’s new phone back from the brink.

Daniel Nolan, managing director at theEword, said: “If this does turn out to be true, it will be a fantastic move from Nokia’s point of view. They really need some good PR for the Lumia 920 after a decidedly rocky start, and Everything Everywhere could be about to throw them a lifeline.”

Written by James Riches

Testimonials

theEword understand our market dynamics

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

View more of our testimonials »

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »

April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

More on this story »
theEword - 3 hours ago

Chill out, it’s the weekend. However, if you’re craving something digital marketing related, we’ve got you covered http://t.co/lj7dThDJ42

Reply Retweet Favourite
theEword - 5 hours ago

Last month we travelled to Berlin for the European Search Awards. Want to know more about what got us there? http://t.co/gR9x7a9wix

Reply Retweet Favourite
theEword - 23 hours ago

Hello. Is it a #PPC role you're looking for? #digitaljobs > http://t.co/SQzjYynAsx http://t.co/xazdfafVRV

Reply Retweet Favourite
theEword - 1 day ago

Want more #conversions on your website? Read our top 5 things you should be testing #CRO > http://t.co/GDSjWNUwYF http://t.co/ZZaWQeOIRZ

Reply Retweet Favourite
theEword - 1 day ago

What’s the real purpose behind onsite content and why is link building still important? http://t.co/p2ypmuuccd

Reply Retweet Favourite

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Google joins theEword to demystify digital marketing Monday 27th of April, 2015by Andy Williams Google joined us to help dispel some common marketing myths at our Discovering & Demystifying Digital event held in Manchester's Northern Quarter. Find out more.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword