RSS LinkedIn Google Plus

Call us: 0800 014 9884

Nokia Lumia could be UK 4G exclusive

Nokia_Lumia_could_be_UK_4G_exclusive_11831

Everything Everywhere in rumoured Nokia negotiation

Nokia’s controversial new Lumia 920 device could be the first in the UK to offer 4G, after the Finnish company were reported to be in talks with network provider Everything Everywhere.

The arrival of improved mobile internet on our shores has caused much confusion in recent weeks, as first it appeared that there were no plans to introduce 4G until 2013 at the earliest.

However, last month Ofcom appeared to change its mind as Everything Everywhere, run by mobile giants Orange and T-Mobile, was granted permission to launch the service.

While both organisations have so far refused to comment on rumours of a partnership, Everything Everywhere has arranged a press conference tomorrow morning (11 September), which promises “exciting information on our new brand and the latest innovation in network technology.”

Nokia apologises for misleading ads

If this does happen, it would provide a welcome piece of good news for Nokia after a stormy week in which it was forced to issue two apologies in relation to its Lumia 920 advertising.

The device’s PureView camera technology was marketed as a key feature of Nokia’s new flagship phone, but things began to go wrong when viewers of their YouTube advert spotted an irregularity.

The film offers a side-by-side comparison of the same footage shot on a Lumia 920 and then with other supposedly lesser devices. Unfortunately, the camera-holder’s reflection is clearly visible in a bus which passes during the scene, and they are revealed to be holding a completely different video camera.

Having held its hands up to this error, Nokia was further embarrassed by revelations that the still images featured in the advert were also not taken with a Lumia 920.

All of this, coupled with a poorly received launch that saw shares dip 16 per cent last month, means the potential of exclusive 4G could be the quickest way to drag Nokia’s new phone back from the brink.

Daniel Nolan, managing director at theEword, said: “If this does turn out to be true, it will be a fantastic move from Nokia’s point of view. They really need some good PR for the Lumia 920 after a decidedly rocky start, and Everything Everywhere could be about to throw them a lifeline.”

Written by james_riches_swapJames Riches

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Schmidt defiant on Google privacy efforts Monday 15th of December, 2014by James Riches Google chairman Eric Schmidt has outlined how the company responded in the wake of Edward Snowden’s shock revelations last year, including increased security and privacy measures.

More on this story »

Bing search results removed from Facebook Tuesday 16th of December, 2014by Andy Williams Facebook has completely removed Bing results from its internal search engine, instead focusing heavily on the improvement of their own search capabilities.

More on this story »

Google announces trending topics and videos feature Wednesday 17th of December, 2014by Martin Lindley The new feature is available in over 50 languages and allows users to deeper explore trending topics: to do so the user clicks on a trend of interest to them.

More on this story »
theEword - 10 hours ago

Read our latest Eweekly wrap here: http://t.co/WkZKyDq4w8

Reply Retweet Favourite
theEword - 14 hours ago

We are ready for our Christmas buffet! :-) http://t.co/a8jddlOBiu

Reply Retweet Favourite
theEword - 18 hours ago

We already have one very cool Christmas Jumper this morning! http://t.co/jCkWMcQqjd

Reply Retweet Favourite
theEword - 1 day ago

Marketers: if you could send a message to yourself back in time to the start of 2014, what would it say? http://t.co/9kqlzuN11W

Reply Retweet Favourite
theEword - 2 days ago

Google announces trending topics and video feature: http://t.co/GYYJRatwKR

Reply Retweet Favourite

theEweekly Wrap: 12 Dec Friday 12th of December, 2014by Martin Lindley This week: Google Penguin gets live updates, Microsoft accepts bitcoin, and old iPod sells for thousands.

More on this story »
daniel_nolan_swap

Google Zeitgeist 2014 list reveals the world's search intere... Tuesday 16th of December, 2014by Daniel Nolan See the search terms the world has been looking for this year with Google's 2014 Trends.

More on this story »

theEweekly Wrap: 19 Dec Friday 19th of December, 2014by Dan Moores This week: The US thinks North Korea hacked Sony, IBM succeeds in cloud computing, and Google fights antitrust lawsuit.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword