RSS LinkedIn Google Plus

Call us: 0800 014 9884

Nokia partners with Groupon

Nokia_partners_with_Groupon_11531

View the nearest Groupon deals

Nokia has partnered with Groupon, giving Nokia Lumia smartphone users the opportunity to find local offers through Nokia’s navigation system.

The updated location platform will be included in the Windows Phone 8 operating system. A green ‘G’ icon will allow users to view discounted deals and vouchers from Groupon. Clicking though to the Nokia location platform will then pinpoint the participating local retailers.

Monetizing maps

With regards to the Groupon-integrated map, Michael Halbherr, executive vice president at Nokia, said: “The primary intent right now is to make Windows Phone a competitive ecosystem versus either Android or iOS.”

In 2008, Nokia purchased Navteq for $8.1 billion (£5.2 billion). Nokia now claims that nine out of ten car navigation systems use its maps along with social network Foursquare and Russian search engine Yandex.

The Groupon partnership will give Nokia even more opportunities to monetize its location platform. Michael Halbherr told Reuters that Nokia is now looking for other ways to grow its navigation system and is currently thinking about ways to make reservations or bookings through the smartphone map.

In the past, Nokia maps were applications on Windows phones. Now, the navigation platform will be part of the Windows Phone 8 mobile platform. While this means that other smartphone manufacturers will be able to make use of Nokia maps, CEO Stephen Elop said: “The competition… is not with other device manufacturers, it’s with Google.”

Adrian Mursec, senior developer at theEword, said: “Nokia’s deal with Groupon is likely to help the company to grow its location platform, which is already proving a success. Groupon also has plenty to gain from the partnership as smartphone users will be able to find local daily deals with greater ease.”

Written by lauren_knowles_swapLauren Knowles

Testimonials

theEword understand our market dynamics

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

View more of our testimonials »

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

More on this story »
james_riches_swap

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »
theEword - 12 hours ago

We're looking for someone to be our new relationship manager. Is that you? > http://t.co/G4GGvDjZ61 http://t.co/9wu0tcU4hg

Reply Retweet Favourite
theEword - 14 hours ago

Make sure you're writing great #content with these 5 #tips > http://t.co/7VCucBCR6x

Reply Retweet Favourite
theEword - 15 hours ago

Only 1 more sleep until Google unleash their mobile update. Is your website mobile friendly? http://t.co/sMK1coAVLa http://t.co/ugTKDQj39B

Reply Retweet Favourite
theEword - 18 hours ago

We've got our #Google event this week. Have you got any questions for Google? Send them to #GoogletheEword http://t.co/dv06aY9rPF

Reply Retweet Favourite
theEword - 3 days ago

Interested in #creativecontent? We've got just the #job for you > http://t.co/XW7eCZoWbD http://t.co/Ar2q2qR10K

Reply Retweet Favourite

Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

More on this story »

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword