RSS LinkedIn Google Plus

Call us: 0800 014 9884

Nokia partners with Groupon

Nokia_partners_with_Groupon_11531

View the nearest Groupon deals

Nokia has partnered with Groupon, giving Nokia Lumia smartphone users the opportunity to find local offers through Nokia’s navigation system.

The updated location platform will be included in the Windows Phone 8 operating system. A green ‘G’ icon will allow users to view discounted deals and vouchers from Groupon. Clicking though to the Nokia location platform will then pinpoint the participating local retailers.

Monetizing maps

With regards to the Groupon-integrated map, Michael Halbherr, executive vice president at Nokia, said: “The primary intent right now is to make Windows Phone a competitive ecosystem versus either Android or iOS.”

In 2008, Nokia purchased Navteq for $8.1 billion (£5.2 billion). Nokia now claims that nine out of ten car navigation systems use its maps along with social network Foursquare and Russian search engine Yandex.

The Groupon partnership will give Nokia even more opportunities to monetize its location platform. Michael Halbherr told Reuters that Nokia is now looking for other ways to grow its navigation system and is currently thinking about ways to make reservations or bookings through the smartphone map.

In the past, Nokia maps were applications on Windows phones. Now, the navigation platform will be part of the Windows Phone 8 mobile platform. While this means that other smartphone manufacturers will be able to make use of Nokia maps, CEO Stephen Elop said: “The competition… is not with other device manufacturers, it’s with Google.”

Adrian Mursec, senior developer at theEword, said: “Nokia’s deal with Groupon is likely to help the company to grow its location platform, which is already proving a success. Groupon also has plenty to gain from the partnership as smartphone users will be able to find local daily deals with greater ease.”

Written by lauren_knowles_swapLauren Knowles

Testimonials

theEword understand our market dynamics

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

View more of our testimonials »

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »

April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

More on this story »
theEword - 16 mins ago

Over a month on from #mobilegeddon - have you tested whether your website is mobile-friendly? http://t.co/QazinKOslm http://t.co/kvLkOKN1fZ

Reply Retweet Favourite
theEword - 37 mins ago

Final breakout session is underway #digitalmarketing #training http://t.co/DWUfC792Ql

Reply Retweet Favourite
theEword - 2 hours ago

Love managing events & new business opportunities? We've got just the job for you #jobs http://t.co/wh2vcPWMYH http://t.co/vbvr5QZeGw

Reply Retweet Favourite
theEword - 18 hours ago

We’re looking for a creative content executive to join our team. Interested? Get creative and get in touch #jobs http://t.co/m6q9JgEnsE

Reply Retweet Favourite
theEword - 1 day ago

What's life really like behind the scenes at theEword? Have a nosy at our Instagram account > http://t.co/Q6AGGe7ekE http://t.co/3OgVycMQeh

Reply Retweet Favourite

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Google joins theEword to demystify digital marketing Monday 27th of April, 2015by Andy Williams Google joined us to help dispel some common marketing myths at our Discovering & Demystifying Digital event held in Manchester's Northern Quarter. Find out more.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword