RSS LinkedIn Google Plus

Call us: 0800 014 9884

October search engine market stats revealed

October_search_engine_market_stats_revealed_12351

Bing when you’re winning

The October 2012 UK search engine market share data has been published by visitor counter service StatCounter Global Stats.

In October 2012 so far, Google.com and Google.co.uk have received a combined total of 91.1 per cent of UK search volume. This is down by 0.35 per cent compared to its September 2012 search engine market share, and the stability of the preceding months. Meanwhile, Bing is also up by 0.35 to 4.59 per cent of search volume, Yahoo is steady at 2.3 per cent, as is Ask at 0.52.

Contrasting fortunes

Google’s search volume of 91.1 per cent is in fact the lowest it has been in months, after summer highs of over 92 per cent. In contrast, Bing’s search engine market share climbed dramatically in October; possible contributing factors could be the Bing It On marketing campaign in September, or even the launch of Windows 8 last week.

Earlier this year, Microsoft revealed that the new operating system will include deep Bing integration, using a search app to provide “fast and fluid” results direct “from anywhere in the modern Windows experience”. This unique operating system integration allows Microsoft to bypass the browser, which is fortunate considering Google Chrome’s unstoppable progress. However, it may be some time before adoption of Windows 8 is sufficient to impact heavily on search engine market share.

Here are the UK search engine market share stats for October 2012 so far, using data from StatCounter Global Stats:


UK Search Engine October 2012 share (%) September 2012 share (%) Change
Google 91.1 91.45 -0.35
Bing 4.59 4.24 +0.35
Yahoo 2.3 2.34 -0.04
Ask 0.52 0.54 -0.02
Others 1.49 1.43 +0.06

Written by rachel_hand_swapRachel Hand

Testimonials

theEword understand our market dynamics

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

View more of our testimonials »

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

More on this story »
james_riches_swap

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »
theEword - 3 hours ago

Want a better understanding of #digitalmarketing? Here's how we can help > http://t.co/SXIH4PN7S1 #training http://t.co/DXdSo6E7XL

Reply Retweet Favourite
theEword - 7 hours ago

Are you passionate about #creativecontent? Check out our latest #job opportunity > http://t.co/4Qr1OLeacW http://t.co/vR9mrOL0Xo

Reply Retweet Favourite
theEword - 11 hours ago

Do you want to write clear #webcopy? here are five #tips > http://t.co/DrSZ3kJMvh http://t.co/GdOLouW9Cz

Reply Retweet Favourite
theEword - 1 day ago

Want to work for a leading #digitalagency? Check out our latest job vacancies > http://t.co/xW5BvfmBy1 http://t.co/hwFRF8EDWX

Reply Retweet Favourite
theEword - 1 day ago

Missed our #Google event? Here's our blog about it > http://t.co/31RjXfos3z http://t.co/mI43tipuFY

Reply Retweet Favourite

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Google joins theEword to demystify digital marketing Monday 27th of April, 2015by Andy Williams Google joined us to help dispel some common marketing myths at our Discovering & Demystifying Digital event held in Manchester's Northern Quarter. Find out more.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword