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October search engine market stats revealed


Bing when you’re winning

The October 2012 UK search engine market share data has been published by visitor counter service StatCounter Global Stats.

In October 2012 so far, and have received a combined total of 91.1 per cent of UK search volume. This is down by 0.35 per cent compared to its September 2012 search engine market share, and the stability of the preceding months. Meanwhile, Bing is also up by 0.35 to 4.59 per cent of search volume, Yahoo is steady at 2.3 per cent, as is Ask at 0.52.

Contrasting fortunes

Google’s search volume of 91.1 per cent is in fact the lowest it has been in months, after summer highs of over 92 per cent. In contrast, Bing’s search engine market share climbed dramatically in October; possible contributing factors could be the Bing It On marketing campaign in September, or even the launch of Windows 8 last week.

Earlier this year, Microsoft revealed that the new operating system will include deep Bing integration, using a search app to provide “fast and fluid” results direct “from anywhere in the modern Windows experience”. This unique operating system integration allows Microsoft to bypass the browser, which is fortunate considering Google Chrome’s unstoppable progress. However, it may be some time before adoption of Windows 8 is sufficient to impact heavily on search engine market share.

Here are the UK search engine market share stats for October 2012 so far, using data from StatCounter Global Stats:

UK Search Engine October 2012 share (%) September 2012 share (%) Change
Google 91.1 91.45 -0.35
Bing 4.59 4.24 +0.35
Yahoo 2.3 2.34 -0.04
Ask 0.52 0.54 -0.02
Others 1.49 1.43 +0.06

Written by Rachel HandRachel Hand


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