RSS LinkedIn Google Plus

Call us: 0800 014 9884

Ofcom releases new mobile and social media study

Ofcom_releases_new_mobile_and_social_media_study_5391

A new report from communications regulator Ofcom has revealed the extent of mobile and social media use in the UK. The annual Communications Report, which surveyed over 1,000 adults and business, found a number of interesting trends, notably the diversification of social networks and the increase of mobile internet browsing.

The report uncovered a series of facts about the social media use of the United Kingdom, discovering that 60 per cent of 15-34 year old access social networking sites such as Facebook and Twitter. Meanwhile, 61 per cent of respondents in the 15-24 age bracket regularly use social media, while 48 per cent of the 35-54 group were also heavy social users.

The study also investigated the growth of social networks, finding that Facebook’s member base had grown by 31 per cent over 2009-2010, while business channel LinkedIn saw a 96 per cent increase in regular users.

In all, social networking now accounts for a quarter of all time spent online.

Mobile usage in the United Kingdom

The research also shed some light onto mobile web usage in the United Kingdom, particularly in regards to social networks. In all it was found that 50 per cent of 16-24 year olds use their mobile handset to access the internet. This figure was 42 per cent in the 25-34 bracket. In terms of usage, it was found that browsing the internet was the most popular activity for mobile users, while accessing Facebook was recorded to take up 45 per cent of all mobile internet time in the United Kingdom.

Written by admin

Testimonials

theEword understand our market dynamics

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

View more of our testimonials »

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »

April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

More on this story »
theEword - 2 hours ago

Is your website mobile friendly? > http://t.co/JCg7AmvJJh http://t.co/CdXqsPUDNo

Reply Retweet Favourite
theEword - 17 hours ago

Content writing tip: Add lots of action > http://t.co/awmXtkIXtX http://t.co/W1NGMAE3Nz

Reply Retweet Favourite
theEword - 20 hours ago

Are you interested in learning about #digitalmarketing? Check out our Eworkshops > http://t.co/0NVix3XPsO http://t.co/xXusS1KD5J

Reply Retweet Favourite
theEword - 22 hours ago

Animated carousel or static banner. What's best for your website? #CRO http://t.co/36tonGGasd http://t.co/kSoOwJnEhl

Reply Retweet Favourite
theEword - 23 hours ago

Enjoying your lunch break? Take it up a level by spending the next 3 minutes getting to know us better https://t.co/1917IKQaYB #AgencyLife

Reply Retweet Favourite

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Google joins theEword to demystify digital marketing Monday 27th of April, 2015by Andy Williams Google joined us to help dispel some common marketing myths at our Discovering & Demystifying Digital event held in Manchester's Northern Quarter. Find out more.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword