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Online gaming tops Disney survey

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Online gaming tops poll

Gaming is the most popular online activity for European children aged between eight and 14 years old, according to new research.

More than 3,000 kids from the UK, France, Germany, Spain, Poland and Italy were asked about their beliefs and behaviours for a new Disney study, entitled Generation XD. And one of the most striking revelations is that gaming is the most common use of the internet (74 per cent) for this demographic, well ahead of homework (59 per cent).

Perhaps unsurprisingly, 95 per cent of respondents also agreed that the internet and computers are important to them. And it would seem that social media sites such as Facebook, Bebo and MySpace play a significant role in their lives. Some 53 per cent felt that the internet improves their life by enabling them to keep in contact with friends after school.

Balancing online and offline

However, it would seem that instant messaging and wall postings have not completely taken over. The survey shows that face-to-face is still the preferred way for children to catch up with friends (30 per cent), followed by texting (15 per cent) and chatting online (14 per cent).

Victoria Hardy, executive director of EMEA Research at the Disney Channels, said: “As we enter a new decade, the XD report redefines the popular image of today’s tweens and shows them as a positive, community-minded generation who uses the technology that surrounds them to make a positive impact on their lives and the world around them.”

In recent years, third-party developers have developed gaming applications to take advantage of the immense audiences on social media. Last month, for example, it was reported that Farmville had more than 69 million active users

Written by Richard Frost

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theEword - 18 hours ago

We’ve delivered over 20 free knowledge share events in 2014, we will round off our events calendar with our digital trends event at #Google

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theEword - 1 day ago

Read more about what Google and theEword are getting up to in Manchester next week! http://t.co/HjF13a09zo

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We want you all to benefit from our event with Google! Tweet us your questions and get answers straight from Google themselves #AsktheEword

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We are passionate about knowledge share and can’t wait to share snippets straight from Google with you on Monday http://t.co/HjF13a09zo

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theEword - 3 days ago

We're partnering with Google for an event looking at digital trends for 2015 next week. More info here: http://t.co/etwwXV1fwq

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