RSS LinkedIn Google Plus

Call us: 0800 014 9884

Outlook preview launched

Outlook_preview_launched_11511

Outlook.com is here

Microsoft has unveiled a major redesign of Outlook aimed at personal users – the first step in phasing out its Hotmail brand.

Yesterday, the company launched a preview of its new consumer-focused webmail service, Outlook.com. The project aims to build on Outlook’s success as the dominant desktop application for businesses and signals the beginning of the end for Hotmail, which offered the first webmail accounts when it launched in 1996.

Microsoft versus Google

Since then, Google has become the dominant player in webmail thanks to Gmail, although Microsoft is hoping Outlook.com’s unique selling points will help it to regain the initiative. In an official post for the Outlook Blog, Microsoft’s Chris Jones explained that there is space for 30 per cent more messages ‘than the webmail most people are used to’. This is because there are no search boxes or display ads – an apparent dig at Google’s focus on search and advertising. Furthermore, he promised that Outlook.com would not scan emails and sell on the information to advertisers, or use it to deliver personalised ads, which is one of the most contentious aspects of Gmail.

Outlook.com email addresses can now be created by all new and existing users of Microsoft’s Hotmail, MSN and Live services. Users can also choose to continue with their existing email addresses while still taking advantage of the streamlined Outlook.com redesign by selecting ‘upgrade’ in the options menu. Alternatively, people who currently prefer Gmail are being invited to try Outlook.com by logging into their existing Microsoft account or setting up one from scratch.

Mr Jones concluded: “A lot has changed in the last eight years [since Gmail launched], and we think it’s time for a fresh look at email – modern, connected, smart, powerful, and in control. So try out the preview at Outlook.com. We think you’ll like what you see.”

Tom Glass, creative director at theEword, said: “The new Outlook.com looks good and I like the way the design is less cluttered than before, which leaves more room for messages. The key question is whether or not the majority of Gmail users are disaffected enough to switch. I suspect Microsoft will need to put in a lot of work to win people round.”

Written by Richard Frost

Testimonials

theEword understand our market dynamics

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

View more of our testimonials »

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

More on this story »
james_riches_swap

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »
theEword - 10 hours ago

Learn about how to do digital marketing from an award winning agency in Manchester. http://t.co/da1LjhjFMM http://t.co/eXfFQcQl3f

Reply Retweet Favourite
theEword - 18 hours ago

#Digitalmarketing tip: Make it easy for your customers to find you online > http://t.co/05HNS6CrbW http://t.co/FNBAxmx4xS

Reply Retweet Favourite
theEword - 1 day ago

Want a better understanding of #digitalmarketing? Join us for our training in #Manchester. http://t.co/Cp2RBt0wFh http://t.co/Rff1HyDl39

Reply Retweet Favourite
theEword - 2 days ago

#Digitalmarketing tip: Engage your audience throughout their journey #contentmarketing > http://t.co/xBkxXf9nIh http://t.co/8e1YHKmme9

Reply Retweet Favourite
theEword - 2 days ago

Learn how to run a successful #digitalmarketing campaign from an award winning agency. http://t.co/dMxXLswEcg http://t.co/DWCVwrgz8N

Reply Retweet Favourite

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Google joins theEword to demystify digital marketing Monday 27th of April, 2015by Andy Williams Google joined us to help dispel some common marketing myths at our Discovering & Demystifying Digital event held in Manchester's Northern Quarter. Find out more.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword