RSS LinkedIn Google Plus

Call us: 0800 014 9884

Outlook preview launched

Outlook_preview_launched_11511

Outlook.com is here

Microsoft has unveiled a major redesign of Outlook aimed at personal users – the first step in phasing out its Hotmail brand.

Yesterday, the company launched a preview of its new consumer-focused webmail service, Outlook.com. The project aims to build on Outlook’s success as the dominant desktop application for businesses and signals the beginning of the end for Hotmail, which offered the first webmail accounts when it launched in 1996.

Microsoft versus Google

Since then, Google has become the dominant player in webmail thanks to Gmail, although Microsoft is hoping Outlook.com’s unique selling points will help it to regain the initiative. In an official post for the Outlook Blog, Microsoft’s Chris Jones explained that there is space for 30 per cent more messages ‘than the webmail most people are used to’. This is because there are no search boxes or display ads – an apparent dig at Google’s focus on search and advertising. Furthermore, he promised that Outlook.com would not scan emails and sell on the information to advertisers, or use it to deliver personalised ads, which is one of the most contentious aspects of Gmail.

Outlook.com email addresses can now be created by all new and existing users of Microsoft’s Hotmail, MSN and Live services. Users can also choose to continue with their existing email addresses while still taking advantage of the streamlined Outlook.com redesign by selecting ‘upgrade’ in the options menu. Alternatively, people who currently prefer Gmail are being invited to try Outlook.com by logging into their existing Microsoft account or setting up one from scratch.

Mr Jones concluded: “A lot has changed in the last eight years [since Gmail launched], and we think it’s time for a fresh look at email – modern, connected, smart, powerful, and in control. So try out the preview at Outlook.com. We think you’ll like what you see.”

Tom Glass, creative director at theEword, said: “The new Outlook.com looks good and I like the way the design is less cluttered than before, which leaves more room for messages. The key question is whether or not the majority of Gmail users are disaffected enough to switch. I suspect Microsoft will need to put in a lot of work to win people round.”

Written by Richard Frost

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Bing makes ground in September UK search market share Monday 13th of October, 2014by James Riches Bing was the only major search engine to increase its UK market share in September, climbing 0.4 per cent as Google and Yahoo suffered slight dips.

More on this story »

Microsoft releases quick fire messaging app: Skype Qik Wednesday 15th of October, 2014by Martin Lindley Microsoft launches Skype Qik, a new instant messaging service which allows users to send video clips to their friends and family.

More on this story »
james_riches_swap

Google confirms first Penguin update for over a year Monday 20th of October, 2014by James Riches Google has confirmed that the Penguin algorithm was updated over the weekend. Site owners now face an anxious wait to see if they have been affected, either positively or negatively.

More on this story »
theEword - 8 hours ago

This Wizard of Oz-inspired wearable lets you click your heels to order a taxi or text your friends http://t.co/nNLN91Bx9N

Reply Retweet Favourite
theEword - 1 day ago

We're looking for a Marketing Manager to join our business development team. Interested? Read more here: http://t.co/NUVAzQjceN

Reply Retweet Favourite
theEword - 1 day ago

In case you missed it, Google updated its #Penguin algorithm over the weekend http://t.co/oO43SGWUOD

Reply Retweet Favourite
theEword - 1 day ago

Hope everyone has a great week! http://t.co/obstuw2odL

Reply Retweet Favourite
theEword - 1 day ago

The iPhone is now the perfect smartphone http://t.co/RAtLagfwv1

Reply Retweet Favourite

theEweekly Wrap: Oct 3 Friday 3rd of October, 2014by Dan Moores

More on this story »

theEweekly Wrap: Oct 10 Friday 10th of October, 2014by Martin Lindley This week: Facebook gets hyperlocal ads, Microsoft CEO has gender pay trouble, and comedy club starts pay per laugh system.

More on this story »

theEweekly Wrap: Oct 17 Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and U2 says sorry

More on this story »

Who loves theEword

Who loves theEword Who loves theEword