RSS LinkedIn Google Plus

Call us: 0800 014 9884

Record breaking Android and iOS activations

Android_and_iOS_activations_peak_on_Christmas_Day_9741

A Christmas filled with Android and iOS devices

There were a record number of iOS and Android activations on Christmas Day 2011 as well as a high level of apps downloaded.

A report undertaken by Flurry Analytics has found that there was a significant increase in the number of Android and iOS activations on 25 December 2011. The research company said: “On Christmas Day, activations jumped to more than 6.8 million, a 353 per cent increase over the baseline.” This overtakes the record-breaking figure from Christmas Day 2010, where there were 2.8 million activations.

Andy Rubin, senior vice president of mobile at Google, took to Twitter to confirm: “There were 3.7M Android devices activated on 12/24 and 12/25.” As this figure is split across two days – the 24th and 25th of December 2011 – it suggests that Apple held the predominant share of the 6.8 million Christmas Day activations. The iOS platform is used on iPads, iPod touches and iPhones, indicating that the majority of people received Apple devices for Christmas.

A record number of apps

Flurry Analytics also found that the number of apps downloaded on Christmas Day was more than double that of a typical day. There was a significant peak in the early evening, the traditional downtime on the 25 December.

Adrian Mursec, senior developer at theEword, stated: “An increasingly large number of people have smartphones and mobile devices, from which they can download apps. It is becoming imperative for businesses to consider Android and iOS when building websites as it allows companies to advertise and increase their brand awareness.

Written by lauren_knowles_swapLauren Knowles

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

Google reacts following Yahoo’s search market increase Thursday 22nd of January, 2015by Andy Williams Google has begun to encourage Firefox 34 users to switch back to its search engine, after Yahoo’s deal with Mozilla resulted in a market share increase.

More on this story »
james_riches_swap

Pinterest targets male market with Guided Search update Monday 26th of January, 2015by James Riches Pinterest has made changes to its search results in order to appeal to its growing male market. The number of men using Pinterest reportedly rose by 73 per cent last year.

More on this story »

Microsoft net profits fall despite sales boost Tuesday 27th of January, 2015by Andy Williams Despite strong console, tablet and cloud technology sales, Microsoft reported its profits fell by 10.6% in Q3 2014, hitting its net income of $5.86bn.

More on this story »
theEword - 2 hours ago

Snapchat has a secret new way to add friends: http://t.co/9MKKZcJukh

Reply Retweet Favourite
theEword - 4 hours ago

Microsoft net profits fall despite sales boost: http://t.co/p6z4o455FF

Reply Retweet Favourite
theEword - 21 hours ago

Ten digital marketing lessons we learned in 2014 that we need to remember this year http://t.co/g2iUeRK9QP

Reply Retweet Favourite
theEword - 1 day ago

We're looking for a Creative Content Executive to join our awesome team, could it be you? For more information visit http://t.co/kY311igk6M

Reply Retweet Favourite
theEword - 5 days ago

Are you on the look out for a job in #contentmarketing? If so take a look at our latest opportunity: http://t.co/aIbg6hY9jh

Reply Retweet Favourite

theEweekly Wrap: 16 Jan Friday 16th of January, 2015by Andy Williams This week: Marketing growth falls during final quarter of 2014, Facebook set to invade the office and Ryanair to offer passengers in-flight streaming to their devices.

More on this story »

theEweekly Wrap: 23 Jan Friday 23rd of January, 2015by Dan Moores This week: Microsoft shows off Windows 10, Google challenges right to be forgotten, and Twitter introduces catch-up feature.

More on this story »
daniel_nolan_swap

Ten digital marketing lessons we learned in 2014 that we nee... Tuesday 27th of January, 2015by Daniel Nolan What are the things successful marketers must not forget in 2015? This blog explores ten things 2014 taught us that we need to remember this year.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword