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Samsung delays smartphone launch

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Nexus Prime delayed out of respect for Apple co-founder

The highly anticipated launch of the Samsung’s latest smartphone has been delayed after Apple co-founder and former CEO Steve Jobs lost his battle with pancreatic cancer last week. Sources close to the company have revealed the launch has been put on hold as a mark of respect.

The Nexus Prime, originally due to launch on 11th October, has been eagerly anticipated after Apple revealed its latest smartphone the iPhone 4S, a revamp of its current best selling smartphone the iPhone 4.

The Nexus Prime is the first in a range of smartphones to run Android’s latest operating system, dubbed Ice Cream Sandwich. Samsung also plans to release its first smartphone based on the latest version of Microsoft’s mobile operating system, Windows Phone Mango, later in the month.

A new launch date for the Nexus Prime has yet to be formally announced, however, it is believed it will be rescheduled for next week.

Samsung and Apple’ turbulent relationship

Samsung, a major component supplier for Apple, has a number of legal disputes with the technology giant. Both companies have accused the other of using their patented technology without paying to license it. Apple has also accused Samsung of copying the overall look and feel of certain products.

Apple has been more successful in previous legal encounters with its major smartphone competitor. Currently, the sale of the Samsung Galaxy Tab 10.1 is banned in Germany, a ban on sales of Samsung smartphones is due to come into effect in the Netherlands later this month and plans to launch Samsung tablets in Australia have been postponed while its legal issues are ongoing.

Mark Baker, online marketing manager at theEword, said: “Although there has been no official press release from Samsung, it is highly likely the delay in launching the Nexus Prime is related to the sudden death of Steve Jobs last week. Samsung are hoping this launch will sway consumers away from Apple after the company announced the iPhone 4S instead of the highly anticipated iPhone 5. However, in circumstances like these, commercial rivalry tends to take second place as a sign of respect.”

Written by Richard Frost

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