RSS LinkedIn Google Plus

Call us: 0800 014 9884

Samsung leads smartphone sales

Samsung_leads_smartphone_sales_10711

Samsung tops smartphone figures

Samsung has sold more smartphones than any other company in the past three months, according to the latest industry figures.

Data from independent research firm Strategy Analytics indicates that the South Korean electronics giant shipped 44.5 million smartphones in the first quarter of 2012, thanks in large part to the success of Galaxy models like the Note, Y and S2. That translates into an impressive 30.6 per cent share of the entire global market.

Apple and Nokia

Apple came a close second with 35.1 million iPhones shipped, which represents a 24.1 per cent market share. However, Nokia slumped to just 11.9 million units or an 8.2 per cent market share. It has been a terrible period for Nokia, which was still the number one smartphone manufacturer this time last year.

Neil Mawston, executive director at Strategy Analytics, explained that the dynamics of the smartphone market are changing rapidly. He said: “Samsung and Apple combined now account for more than half of global smartphone shipments for the first time ever. Samsung and Apple are outcompeting most of their major rivals and the smartphone market is at risk of becoming a two-horse race.”

Tom Glass, creative director at theEword, felt that Samsung was reaping the rewards for investing heavily in product development. He said: “The Galaxy product range combines the functionality of Android with the stylishness of an iPhone at an affordable price point. So it’s no surprise to me that it’s really powering Samsung’s success in the smartphone market.”

Q1 2012 global smartphone sales

Here is a breakdown of the global smartphone shipments in the first quarter of 2012:

Brand Smartphones shipped Smartphone market share
Samsung 44.5m 30.6%
Apple 35.1m 24.1%
Nokia 11.9m 8.2%
Others 53.8m 37.1%

Written by Richard Frost

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

Google acquires Firebase Wednesday 22nd of October, 2014by Dan Moores Google has acquired Firebase, a cloud service company that allows developers to build web and mobile apps quickly and easily, as well as store and sync data in realtime.

More on this story »

Microsoft devises new 'ubiquity' strategy for Bing Monday 27th of October, 2014by Dan Moores In an effort to increase Bing's market share, Microsoft executives have revised the strategy for the company's search engine and its paid ad services.

More on this story »

Twitter withdraws Google Glass support Wednesday 29th of October, 2014by Andy Williams Twitter has quietly announced that it has pulled its app from Google Glass with immediate effect, although a third party developer could step in and fill the gap.

More on this story »
theEword - 2 days ago

Think about semantic search - write blogs that answer people's common questions #contentontoast

Reply Retweet Favourite

theEweekly Wrap: 10 Oct Friday 10th of October, 2014by Martin Lindley This week: Facebook gets hyperlocal ads, Microsoft CEO has gender pay trouble, and comedy club starts pay per laugh system.

More on this story »

theEweekly Wrap: 17 Oct Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and Bono says sorry.

More on this story »

theEweekly Wrap: 24 Oct Friday 24th of October, 2014by Martin Lindley This week: Mediative researches search behaviour, Microsoft drops Nokia brand, and Tinder gets premium service.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword