RSS LinkedIn Google Plus

Call us: 0800 014 9884

Search engine giant in video venture

Search_engine_giant_in_video_venture_3571

New video website announced

The largest search engine in China is launching an ad-funded video website, it has been announced.

Baidu, which accounts for about three quarters of all searches in the country, is setting up an independent company to provide licensed video content to Chinese web users. It is believed that Providence Equity Partners, an investor in US online video channel Hulu, is backing the project. The website will rely on advertising for its revenues, although precise details have yet to emerge.

TV and films set for online video portal

Like Hulu, the new video portal will specialise in copyrighted content, including TV shows, films, sports games and animations. This sets it apart from other Chinese sites such as Youku and Tudou, which mix professional and user-generated clips. YouTube, the world’s largest video portal, is currently banned in China.

Yu Gong, chief executive officer of the new company, said the venture was a response to “increasing demand for high-quality video content on our search platform”. He added: “Online video is a rapidly growing sector in China and I believe Baidu’s search platform will provide a solid foundation for the new company to address the increasing demand for premium content.”

On Hulu
, US customers can watch full length films and TV shows from ABC, Fox and NBC. These networks are joint partners in the two-year-old project, which is backed by £62.5 million worth of funding from Providence Equity Partners. Each free clip comes with targeted ads that cannot be skipped. Some Hulu ads are even displayed with a ‘like/dislike button’, enabling viewers to provide instant feedback to advertisers.

Written by Richard Frost

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

Google acquires Firebase Wednesday 22nd of October, 2014by Dan Moores Google has acquired Firebase, a cloud service company that allows developers to build web and mobile apps quickly and easily, as well as store and sync data in realtime.

More on this story »

Microsoft devises new 'ubiquity' strategy for Bing Monday 27th of October, 2014by Dan Moores In an effort to increase Bing's market share, Microsoft executives have revised the strategy for the company's search engine and its paid ad services.

More on this story »

Twitter withdraws Google Glass support Wednesday 29th of October, 2014by Andy Williams Twitter has quietly announced that it has pulled its app from Google Glass with immediate effect, although a third party developer could step in and fill the gap.

More on this story »
theEword - 13 hours ago

We scooped Silver in the Sites and Search category! No Gold was awarded. #Fresh2014

Reply Retweet Favourite

theEweekly Wrap: 17 Oct Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and Bono says sorry.

More on this story »

theEweekly Wrap: 24 Oct Friday 24th of October, 2014by Martin Lindley This week: Mediative researches search behaviour, Microsoft drops Nokia brand, and Tinder gets premium service.

More on this story »

theEweekly Wrap: 31 Oct Friday 31st of October, 2014by Andy Williams This Week: Google steps up fight against privacy, Bing allows searching with emojis and Facebook announces new chatroom feature.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword