RSS LinkedIn Google Plus

Call us: 0800 014 9884

Search engine giant in video venture

Search_engine_giant_in_video_venture_3571

New video website announced

The largest search engine in China is launching an ad-funded video website, it has been announced.

Baidu, which accounts for about three quarters of all searches in the country, is setting up an independent company to provide licensed video content to Chinese web users. It is believed that Providence Equity Partners, an investor in US online video channel Hulu, is backing the project. The website will rely on advertising for its revenues, although precise details have yet to emerge.

TV and films set for online video portal

Like Hulu, the new video portal will specialise in copyrighted content, including TV shows, films, sports games and animations. This sets it apart from other Chinese sites such as Youku and Tudou, which mix professional and user-generated clips. YouTube, the world’s largest video portal, is currently banned in China.

Yu Gong, chief executive officer of the new company, said the venture was a response to “increasing demand for high-quality video content on our search platform”. He added: “Online video is a rapidly growing sector in China and I believe Baidu’s search platform will provide a solid foundation for the new company to address the increasing demand for premium content.”

On Hulu
, US customers can watch full length films and TV shows from ABC, Fox and NBC. These networks are joint partners in the two-year-old project, which is backed by £62.5 million worth of funding from Providence Equity Partners. Each free clip comes with targeted ads that cannot be skipped. Some Hulu ads are even displayed with a ‘like/dislike button’, enabling viewers to provide instant feedback to advertisers.

Written by Richard Frost

Testimonials

theEword understand our market dynamics

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

View more of our testimonials »

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

More on this story »
james_riches_swap

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »
theEword - 4 hours ago

#Digitalmarketing tip: Make it easy for your customers to find you online > http://t.co/05HNS6CrbW http://t.co/FNBAxmx4xS

Reply Retweet Favourite
theEword - 17 hours ago

Want a better understanding of #digitalmarketing? Join us for our training in #Manchester. http://t.co/Cp2RBt0wFh http://t.co/Rff1HyDl39

Reply Retweet Favourite
theEword - 23 hours ago

#Digitalmarketing tip: Engage your audience throughout their journey #contentmarketing > http://t.co/xBkxXf9nIh http://t.co/8e1YHKmme9

Reply Retweet Favourite
theEword - 2 days ago

Learn how to run a successful #digitalmarketing campaign from an award winning agency. http://t.co/dMxXLswEcg http://t.co/DWCVwrgz8N

Reply Retweet Favourite
theEword - 2 days ago

#Digitalmarketing tip: Make your ads stand out #PPC > http://t.co/u7xFm61dir http://t.co/METuHZsDjb

Reply Retweet Favourite

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Google joins theEword to demystify digital marketing Monday 27th of April, 2015by Andy Williams Google joined us to help dispel some common marketing myths at our Discovering & Demystifying Digital event held in Manchester's Northern Quarter. Find out more.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword