RSS LinkedIn Google Plus

Call us: 0800 014 9884

Smartphone users depend on Google

Smartphone_users_depend_on_Google_10781

Google dominates smartphone landscape

Google has emerged as the most popular brand on mobiles, as independent figures reveal its properties are visited by an astonishing 96.9 per cent of all smartphone users.

The finding has been published by digital trend tracker comScore in its newly launched Mobile Metrix 2.0 index, which looks at the behaviour of adult US smartphone subscribers using Android, iOS and RIM devices. In its first report, which analysed the activities of approximately 97 million users across mobile sites and mobile apps in March 2012, comScore discovered that 94 million accessed Google sites – a 96.9 per cent reach.

Facebook is nearest rival

Perhaps unsurprisingly, the next largest site was leading social media portal Facebook with 78 million visitors, or an 80.4 per cent reach. This was followed by Yahoo sites with 66.2 million (68.2 per cent), Amazon sites with 44 million (45.4 per cent) and Wikimedia Foundation sites with 39.1 million (40.3 per cent).

Daniel Nolan, managing director at theEword, said: “It’s no secret that Google has access to a huge potential smartphone audience thanks to its Android operating system. However, these independent figures show just how well the company is managing to convert that potential audience into actual visits – and demonstrate that Google is invaluable to most iOS and RIM users as well.”

Top five smartphone properties

What follows is a rundown of the top five smartphone properties. This table shows total unique visitors and the approximate reach of adult US smartphone subscribers on Android, iOS and RIM in March 2012:

Ranking Smartphone property Total unique visitors Total reach
1 Google sites 94m 96.9%
2 Facebook 78m 80.4%
3 Yahoo sites 66.2m 68.2%
4 Amazon sites 44m 45.4%
5 Wikimedia Foundation sites 39.1m 40.3%

Written by Richard Frost

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

Microsoft releases quick fire messaging app: Skype Qik Wednesday 15th of October, 2014by Martin Lindley Microsoft launches Skype Qik, a new instant messaging service which allows users to send video clips to their friends and family.

More on this story »
james_riches_swap

Google confirms first Penguin update for over a year Monday 20th of October, 2014by James Riches Google has confirmed that the Penguin algorithm was updated over the weekend. Site owners now face an anxious wait to see if they have been affected, either positively or negatively.

More on this story »

Google acquires Firebase Wednesday 22nd of October, 2014by Dan Moores Google has acquired Firebase, a cloud service company that allows developers to build web and mobile apps quickly and easily, as well as store and sync data in realtime.

More on this story »
theEword - 3 days ago

This Wizard of Oz-inspired wearable lets you click your heels to order a taxi or text your friends http://t.co/nNLN91Bx9N

Reply Retweet Favourite
theEword - 4 days ago

We're looking for a Marketing Manager to join our business development team. Interested? Read more here: http://t.co/NUVAzQjceN

Reply Retweet Favourite
theEword - 4 days ago

In case you missed it, Google updated its #Penguin algorithm over the weekend http://t.co/oO43SGWUOD

Reply Retweet Favourite
theEword - 4 days ago

Hope everyone has a great week! http://t.co/obstuw2odL

Reply Retweet Favourite
theEword - 4 days ago

The iPhone is now the perfect smartphone http://t.co/RAtLagfwv1

Reply Retweet Favourite

theEweekly Wrap: 3 Oct Friday 3rd of October, 2014by Dan Moores

More on this story »

theEweekly Wrap: 10 Oct Friday 10th of October, 2014by Martin Lindley This week: Facebook gets hyperlocal ads, Microsoft CEO has gender pay trouble, and comedy club starts pay per laugh system.

More on this story »

theEweekly Wrap: 17 Oct Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and U2 says sorry

More on this story »

Who loves theEword

Who loves theEword Who loves theEword