RSS LinkedIn Google Plus

Call us: 0800 014 9884

Smartphone users depend on Google

Smartphone_users_depend_on_Google_10781

Google dominates smartphone landscape

Google has emerged as the most popular brand on mobiles, as independent figures reveal its properties are visited by an astonishing 96.9 per cent of all smartphone users.

The finding has been published by digital trend tracker comScore in its newly launched Mobile Metrix 2.0 index, which looks at the behaviour of adult US smartphone subscribers using Android, iOS and RIM devices. In its first report, which analysed the activities of approximately 97 million users across mobile sites and mobile apps in March 2012, comScore discovered that 94 million accessed Google sites – a 96.9 per cent reach.

Facebook is nearest rival

Perhaps unsurprisingly, the next largest site was leading social media portal Facebook with 78 million visitors, or an 80.4 per cent reach. This was followed by Yahoo sites with 66.2 million (68.2 per cent), Amazon sites with 44 million (45.4 per cent) and Wikimedia Foundation sites with 39.1 million (40.3 per cent).

Daniel Nolan, managing director at theEword, said: “It’s no secret that Google has access to a huge potential smartphone audience thanks to its Android operating system. However, these independent figures show just how well the company is managing to convert that potential audience into actual visits – and demonstrate that Google is invaluable to most iOS and RIM users as well.”

Top five smartphone properties

What follows is a rundown of the top five smartphone properties. This table shows total unique visitors and the approximate reach of adult US smartphone subscribers on Android, iOS and RIM in March 2012:

Ranking Smartphone property Total unique visitors Total reach
1 Google sites 94m 96.9%
2 Facebook 78m 80.4%
3 Yahoo sites 66.2m 68.2%
4 Amazon sites 44m 45.4%
5 Wikimedia Foundation sites 39.1m 40.3%

Written by Richard Frost

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Pinterest targets male market with Guided Search update Monday 26th of January, 2015by James Riches Pinterest has made changes to its search results in order to appeal to its growing male market. The number of men using Pinterest reportedly rose by 73 per cent last year.

More on this story »

Microsoft net profits fall despite sales boost Tuesday 27th of January, 2015by Andy Williams Despite strong console, tablet and cloud technology sales, Microsoft reported its profits fell by 10.6% in Q3 2014, hitting its net income of $5.86bn.

More on this story »

Apple breaks corporate profit records Thursday 29th of January, 2015by Dan Moores The Californian tech giant reported third-quarter profits of $18 billion (just short of £11.9 billion), having sold over 74 million iPhones in those three months – at an average rate of 34,000 handsets per hour.

More on this story »
theEword - 17 hours ago

Google profits rise 30% despite disappointing revenues: http://t.co/YF8TCef8Bf

Reply Retweet Favourite
theEword - 21 hours ago

Pinterest targets male market with Guided Seach update: http://t.co/VgcPev6jzH

Reply Retweet Favourite
theEword - 24 hours ago

BT promises 500Mbps broadband across the UK but it could take a decade to arrive: http://t.co/eIr8XPlYQU

Reply Retweet Favourite
theEword - 2 days ago

Google reacts following Yahoo’s search market increase: http://t.co/D5QJDQ6DXl

Reply Retweet Favourite
theEword - 2 days ago

Twitter’s Group DMs are the internet’s best new secret meeting place: http://t.co/VtNCQ5T55W

Reply Retweet Favourite

theEweekly Wrap: 23 Jan Friday 23rd of January, 2015by Dan Moores This week: Microsoft shows off Windows 10, Google challenges right to be forgotten, and Twitter introduces catch-up feature.

More on this story »
daniel_nolan_swap

Ten digital marketing lessons we learned in 2014 that we nee... Tuesday 27th of January, 2015by Daniel Nolan What are the things successful marketers must not forget in 2015? This blog explores ten things 2014 taught us that we need to remember this year.

More on this story »

theEweekly Wrap: 30 Jan Friday 30th of January, 2015by Andy Williams This week: Facebook reveals profits; Twitter launches two features and more apps bought from Google Play than iOS App Store.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword