RSS LinkedIn Google Plus

Call us: 0800 014 9884

Smartphone users depend on Google

Smartphone_users_depend_on_Google_10781

Google dominates smartphone landscape

Google has emerged as the most popular brand on mobiles, as independent figures reveal its properties are visited by an astonishing 96.9 per cent of all smartphone users.

The finding has been published by digital trend tracker comScore in its newly launched Mobile Metrix 2.0 index, which looks at the behaviour of adult US smartphone subscribers using Android, iOS and RIM devices. In its first report, which analysed the activities of approximately 97 million users across mobile sites and mobile apps in March 2012, comScore discovered that 94 million accessed Google sites – a 96.9 per cent reach.

Facebook is nearest rival

Perhaps unsurprisingly, the next largest site was leading social media portal Facebook with 78 million visitors, or an 80.4 per cent reach. This was followed by Yahoo sites with 66.2 million (68.2 per cent), Amazon sites with 44 million (45.4 per cent) and Wikimedia Foundation sites with 39.1 million (40.3 per cent).

Daniel Nolan, managing director at theEword, said: “It’s no secret that Google has access to a huge potential smartphone audience thanks to its Android operating system. However, these independent figures show just how well the company is managing to convert that potential audience into actual visits – and demonstrate that Google is invaluable to most iOS and RIM users as well.”

Top five smartphone properties

What follows is a rundown of the top five smartphone properties. This table shows total unique visitors and the approximate reach of adult US smartphone subscribers on Android, iOS and RIM in March 2012:

Ranking Smartphone property Total unique visitors Total reach
1 Google sites 94m 96.9%
2 Facebook 78m 80.4%
3 Yahoo sites 66.2m 68.2%
4 Amazon sites 44m 45.4%
5 Wikimedia Foundation sites 39.1m 40.3%

Written by Richard Frost

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Schmidt defiant on Google privacy efforts Monday 15th of December, 2014by James Riches Google chairman Eric Schmidt has outlined how the company responded in the wake of Edward Snowden’s shock revelations last year, including increased security and privacy measures.

More on this story »

Bing search results removed from Facebook Tuesday 16th of December, 2014by Andy Williams Facebook has completely removed Bing results from its internal search engine, instead focusing heavily on the improvement of their own search capabilities.

More on this story »

Google announces trending topics and videos feature Wednesday 17th of December, 2014by Martin Lindley The new feature is available in over 50 languages and allows users to deeper explore trending topics: to do so the user clicks on a trend of interest to them.

More on this story »
theEword - 19 hours ago

Read our latest Eweekly wrap here: http://t.co/WkZKyDq4w8

Reply Retweet Favourite
theEword - 23 hours ago

We are ready for our Christmas buffet! :-) http://t.co/a8jddlOBiu

Reply Retweet Favourite
theEword - 1 day ago

We already have one very cool Christmas Jumper this morning! http://t.co/jCkWMcQqjd

Reply Retweet Favourite
theEword - 2 days ago

Marketers: if you could send a message to yourself back in time to the start of 2014, what would it say? http://t.co/9kqlzuN11W

Reply Retweet Favourite
theEword - 2 days ago

Google announces trending topics and video feature: http://t.co/GYYJRatwKR

Reply Retweet Favourite

theEweekly Wrap: 12 Dec Friday 12th of December, 2014by Martin Lindley This week: Google Penguin gets live updates, Microsoft accepts bitcoin, and old iPod sells for thousands.

More on this story »
daniel_nolan_swap

Google Zeitgeist 2014 list reveals the world's search intere... Tuesday 16th of December, 2014by Daniel Nolan See the search terms the world has been looking for this year with Google's 2014 Trends.

More on this story »

theEweekly Wrap: 19 Dec Friday 19th of December, 2014by Dan Moores This week: The US thinks North Korea hacked Sony, IBM succeeds in cloud computing, and Google fights antitrust lawsuit.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword