RSS LinkedIn Google Plus

Call us: 0800 014 9884

Smartphones trusted when travelling

Smartphones_trusted_when_travelling_10651

Smart travelling

Half of smartphone owners use their devices when travelling or planning to travel, according to a new mobile marketing study.

The comScore Mobile Travel Advisor report found that 51 per cent of US smartphone users viewed content relating to airlines and hotels in the three months up to February 2012. Informational searches were the most popular activity with 29 per cent looking up the address of their hotel and 26 per cent checking airfare prices. However, there were also a sizeable number of transactional searches with 18 per cent booking flights and 18 per cent booking hotel rooms.

Young, male and mobile

As for the demographics of these so-called mobile travellers, the majority were young and male. Approximately 78 per cent were aged between 18 and 44 years old – compared to just 63 per cent of the entire smartphone audience. Meanwhile, 62 per cent were male – as opposed to 52 per cent of all smartphone users.

Mark Donovan, comScore’s senior vice president of mobile, commented: “The on-the-go convenience of smartphones has facilitated their emergence as an essential companion for travellers. We all know how hectic a travel experience can be, but smartphones have really stepped in to meet a variety of needs for travellers, such as coordination of schedules, locations, trip itineraries and transactions.”

Adrian Mursec, senior developer at theEword, was unsurprised by the findings. He said: “Smartphones can be incredibly useful for travellers because they allow people to do research and make bookings on location. The fact that so many smartphone users rely on their devices may raise a few eyebrows though. If anything, it merely serves to underline that companies in the travel and tourism sectors need to offer a quality experience for mobile users by, for example, building and optimising mobile websites.”

Written by Richard Frost

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Yahoo acquires BrightRoll for $640 million Wednesday 12th of November, 2014by James Riches Yahoo CEO Marissa Mayer has announced that the company has purchased video advertising platform BrightRoll for $640 million, its biggest deal since the acquisition of Tumblr in 2013.

More on this story »

Spotify and Uber join forces Tuesday 18th of November, 2014by Andy Williams Spotify and Uber have announced a collaboration which will let Uber users ‘become the DJ’ when making a journey by using the music streaming service.

More on this story »

Google to start labelling mobile-friendly sites Wednesday 19th of November, 2014by Dan Moores Google has announced that it will add the label 'mobile-friendly' to sites that are easily navigable on smartphones, in an effort to further improve the search experience for mobile users.

More on this story »
theEword - 24 hours ago

Thanks again to everyone who came to #LightAFire14 this week. Read all about the event in this blog post: http://t.co/ka7Nnu4rsx

Reply Retweet Favourite
theEword - 3 days ago

Nothing like a nice cosy fire and a hot chocolate to warm up your Wednesday #LightAFire14

Reply Retweet Favourite

theEweekly Wrap: 14 Nov Thursday 13th of November, 2014by Dan Moores This week: Instagram introduces typeahead search, Spotify says it does fight piracy, and Sainsbury's Xmas ad is a YouTube hit.

More on this story »

theEweekly Wrap: 21 Nov Friday 21st of November, 2014by Martin Lindley This week: Google uses giant billboard, Facebook launches groups app, and Couple get TripAdvisor fine.

More on this story »

The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword