RSS LinkedIn Google Plus

Call us: 0800 014 9884

Smartphones trusted when travelling

Smartphones_trusted_when_travelling_10651

Smart travelling

Half of smartphone owners use their devices when travelling or planning to travel, according to a new mobile marketing study.

The comScore Mobile Travel Advisor report found that 51 per cent of US smartphone users viewed content relating to airlines and hotels in the three months up to February 2012. Informational searches were the most popular activity with 29 per cent looking up the address of their hotel and 26 per cent checking airfare prices. However, there were also a sizeable number of transactional searches with 18 per cent booking flights and 18 per cent booking hotel rooms.

Young, male and mobile

As for the demographics of these so-called mobile travellers, the majority were young and male. Approximately 78 per cent were aged between 18 and 44 years old – compared to just 63 per cent of the entire smartphone audience. Meanwhile, 62 per cent were male – as opposed to 52 per cent of all smartphone users.

Mark Donovan, comScore’s senior vice president of mobile, commented: “The on-the-go convenience of smartphones has facilitated their emergence as an essential companion for travellers. We all know how hectic a travel experience can be, but smartphones have really stepped in to meet a variety of needs for travellers, such as coordination of schedules, locations, trip itineraries and transactions.”

Adrian Mursec, senior developer at theEword, was unsurprised by the findings. He said: “Smartphones can be incredibly useful for travellers because they allow people to do research and make bookings on location. The fact that so many smartphone users rely on their devices may raise a few eyebrows though. If anything, it merely serves to underline that companies in the travel and tourism sectors need to offer a quality experience for mobile users by, for example, building and optimising mobile websites.”

Written by Richard Frost

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Bing makes ground in September UK search market share Monday 13th of October, 2014by James Riches Bing was the only major search engine to increase its UK market share in September, climbing 0.4 per cent as Google and Yahoo suffered slight dips.

More on this story »

Microsoft releases quick fire messaging app: Skype Qik Wednesday 15th of October, 2014by Martin Lindley Microsoft launches Skype Qik, a new instant messaging service which allows users to send video clips to their friends and family.

More on this story »
james_riches_swap

Google confirms first Penguin update for over a year Monday 20th of October, 2014by James Riches Google has confirmed that the Penguin algorithm was updated over the weekend. Site owners now face an anxious wait to see if they have been affected, either positively or negatively.

More on this story »
theEword - 15 hours ago

This Wizard of Oz-inspired wearable lets you click your heels to order a taxi or text your friends http://t.co/nNLN91Bx9N

Reply Retweet Favourite
theEword - 2 days ago

We're looking for a Marketing Manager to join our business development team. Interested? Read more here: http://t.co/NUVAzQjceN

Reply Retweet Favourite
theEword - 2 days ago

In case you missed it, Google updated its #Penguin algorithm over the weekend http://t.co/oO43SGWUOD

Reply Retweet Favourite
theEword - 2 days ago

Hope everyone has a great week! http://t.co/obstuw2odL

Reply Retweet Favourite
theEword - 2 days ago

The iPhone is now the perfect smartphone http://t.co/RAtLagfwv1

Reply Retweet Favourite

theEweekly Wrap: Oct 3 Friday 3rd of October, 2014by Dan Moores

More on this story »

theEweekly Wrap: Oct 10 Friday 10th of October, 2014by Martin Lindley This week: Facebook gets hyperlocal ads, Microsoft CEO has gender pay trouble, and comedy club starts pay per laugh system.

More on this story »

theEweekly Wrap: Oct 17 Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and U2 says sorry

More on this story »

Who loves theEword

Who loves theEword Who loves theEword