RSS LinkedIn Google Plus

Call us: 0800 014 9884

Social media presidency statistics put Obama ahead

Social_media_presidency_statistics_put_Obama_ahead_12411

Social media backs Barack

America goes to the polls today, with experts predicting an extremely tight race between the Democrat and Republican parties for control of the White House. However, social media statistics seem to give Barack Obama a narrow advantage.

A real time election tracker has been set up by Reel SEO to monitor which candidate has their YouTube adverts shared the most across social media platforms.

This survey has been called the ‘YouTube election, and indicates that President Obama would take a slight victory if YouTube popularity was the deciding factor in the election. With the race predicted to be one of the closest in history, the importance of social media is the greatest it has ever been. The full results of the study are shown below:


Website Barack Obama share (%) Mitt Romney share (%)
Twitter 86 14
Facebook 51 49
Blogs 69 31

Also revealed were the amount of views and comments across the official videos for both presidential candidates:


YouTube statistics Barack Obama total Mitt Romney total
Views 60,924,442 37,394,432
Comments 108,019 141,972

While Barack Obama holds the lead on shares over Mitt Romney on every major social networking platform analysed, Romney holds the advantage in terms of total comments. Both candidates have made significant pushes with social media over the campaign which concludes today, with Facebook and Twitter now highly significant for any political contest.

As of the 6th November, Obama has amassed a total of 21,796,895 followers, while Mitt Romney is on 1,701,631. There is also a lead for the current president on Facebook likes, although by a narrower margin.

The changing tactics of elections

The online battle for election has gone beyond social media in 2012, with Barack Obama answering questions on Reddit recently and gaining almost universal support from one of the biggest discussion communities on the internet.

With the study finding that political videos are viewed by 55 per cent of the public eligible to vote, social media could prove to be the key factor in deciding who ends up in the White House for the next four years.

Natalie Booth, online marketing manager at theEword commented: “The majority of polls conducted so far show Barack Obama as having a slight lead, showing that social media is a good reflection of how the voting will go. While an election cannot be won solely online, Obama has an obvious advantage in this area.”

Written by ben_dudley_swapBen Dudley

Testimonials

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

"They really care about what they do and they care about your business as well"

~ Bermans ~

  Bermans

View more of our testimonials »

Google to devalue doorway pages Tuesday 17th of March, 2015by Andy Williams Google is taking aim at websites using large, well-established doorway campaigns to rank highly in search results by altering its search engine algorithm.

More on this story »

Google: mobile algorithm bigger than Panda and Penguin Wednesday 18th of March, 2015by Dan Moores At SMX Munich, a Google representative said that the upcoming "mobile-friendliness" algorithm will have a bigger impact on search results than the Panda or Penguin updates.

More on this story »

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

More on this story »
theEword - 56 mins ago

#Content tricks from Hollywood. Even if the closest thing we had to Matt Damon was Matt Cutts http://t.co/Lw9W9tee97 http://t.co/1snyHxWLwl

Reply Retweet Favourite
theEword - 2 hours ago

Is your website mobile friendly? Google waits for no man http://t.co/DR5sYboHlb http://t.co/3qWJHa3DcP

Reply Retweet Favourite
theEword - 4 hours ago

Let's bust some of those #digital #marketing myths. We ain't afraid of no algorithm updates http://t.co/0zdJyj01Qx http://t.co/w2BhF6SsNi

Reply Retweet Favourite
theEword - 15 hours ago

What's life really like at a digital marketing agency? Follow us on Instagram to find out http://t.co/hWOME7AL9Z http://t.co/UyMB3auQwl

Reply Retweet Favourite
theEword - 20 hours ago

Good luck to all the nominees at #COMBA15 tonight!

Reply Retweet Favourite

5 common digital marketing myths dismissed Friday 6th of March, 2015by Andy Williams Find out the real purpose behind onsite content and why link building is still vital. Here we explain the five biggest myths that surround digital marketing.

More on this story »

Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

More on this story »

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword