RSS LinkedIn Google Plus

Call us: 0800 014 9884

Social networking helped Obama to presidential victory

Social_networking_led_Obama_to_presidential_victory_1491

Social media ‘assisted’ Obama in his campaign to become president

A key figure involved in the social media strategy of Barack Obama’s 2008 presidential campaign has claimed that use of online networking sites was central to the election win.

Obama’s operation used social networking sites, such as Twitter and Facebook, blogs and video-sharing sites including YouTube, to spread his political views and rally supporters.

During a speech at the Ad:Tech Singapore conference, Scott Goodstein, the CEO of Washington digital marketing agency Revolution Messaging and former external online director of Obama for America, commented:

“It was an honour to work at the Obama campaign because, at that point in American history, we had the right candidate, the right message.

“Message and messenger are key. It isn’t going to work for every organisation or every start-up business if the message that you are selling isn’t resonating.”

Social media reflects campaign changes

Goodstein added that the declining audience of television networks, combined with the increase of internet users, has created a challenge for US political campaigns. “As a political campaign, it’s very difficult to make sure your message is getting heard,” he said.

Staff at Obama for America directly responded to voter questions about Obama’s policies and views through social networking sites.
Goodstein noted that people were impressed by the considerable emphasis the campaign placed on social marketing. Voters would then tell their friends, and in doing so became a ‘brand ambassador’, he said.

Written by admin

Testimonials

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

"They really care about what they do and they care about your business as well"

~ Bermans ~

  Bermans

View more of our testimonials »

Google adds 'call-only' option to AdWords Tuesday 24th of February, 2015by Dan Moores When a user clicks a call-only ad on their mobile phone, it dials the phone number displayed – instead of taking the user to a landing page on the advertiser's website.

More on this story »

Google gives businesses new features Wednesday 25th of February, 2015by Martin Lindley Google has revealed two new features for businesses: one allows the use of chat features within the search engine results, while the other allows the selection of search display pictures.

More on this story »

Google to start warning users on slow sites? Thursday 26th of February, 2015by Andy Williams Google is reportedly testing a system which will warn users of slower websites by flagging them up with a red “slow” label within its search results.

More on this story »
theEword - 1 day ago

Google gives businesses new features: http://t.co/mYcu0V0mcu http://t.co/lFQMmXoH9N

Reply Retweet Favourite
theEword - 2 days ago

Digital marketing tip #5: Stop obsessing over ‘channel’ http://t.co/vBFOoo1NCR http://t.co/sHzGlmKgBI

Reply Retweet Favourite
theEword - 2 days ago

Google to start warning users on slow sites? http://t.co/X21mZu9nse http://t.co/WkazE23NBh

Reply Retweet Favourite
theEword - 2 days ago

Why the internet is going crazy over the colour of a dress: http://t.co/OUO86YfEVm

Reply Retweet Favourite
theEword - 3 days ago

Lessons from Hollywood on how to write content that gets attention: http://t.co/UAc17QMCOQ http://t.co/knv5DBjjce

Reply Retweet Favourite

Five ways to ensure you're writing great content in 2015 Friday 6th of February, 2015by Dan Moores 2014's Google algorithm updates made it very clear that 'Google-friendly' and 'reader-friendly' are starting to mean the same thing. We need to impress audiences, not search engines.

More on this story »

What do you need to know about your prospective customers th... Tuesday 10th of February, 2015by Sian English Do you really know the right things about your prospective customers? The more you know, the more targeted you can be with any marketing activity, and, the faster your business will grow.

More on this story »

Starstruck: lessons from Hollywood on how to write content t... Wednesday 25th of February, 2015by Martin Lindley The stars have something that we want. You know the answer. They have attention. But is there anything Hollywood uses to get attention that we can also use? Yes. Let me explain.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword