RSS LinkedIn Google Plus

Call us: 0800 014 9884

Starbucks invests in Square

Starbucks_invests_in_Square_11581

Starbucks customers to pay on their smartphone

Coffee giant Starbucks has invested $25 million (£16 million) in electronic payment service Square.

Created by Twitter co-founder Jack Dorsey, the technology allows buyers to insert their credit card into a small device that can be plugged into a smartphone.

The deal will see Square rolled out across 7,000 US Starbucks branches, and is seen as a major boost in the battle to beat competitors such as eBay’s PayPal and Swedish firm iZettle

Starbucks chief executive Howard Schultz will also join the Square board to oversee the introduction of the new payment method, which will be made available from the autumn. “As the largest retail mobile payment platform in the US, we’re excited and proud to accept payments with Square,” he said.

Square boss Dorsey looks to the future

Upon completion of the deal, Mr Dorsey published a letter on the Square website in which he hailed the opportunities the new investment would bring for other companies already signed up with the software.

Outlining his vision for the brand, he said: “When Starbucks builds the Square Directory into their apps and in-store Digital Network, it gives Square new visibility, driving more customers to opt-in to Square… these new payers will be able to find your business and pay with their name, building community and creating value.”

Mobile payments are becoming an increasingly popular market, with convenience for consumers and the prospect of saving money on expensive till systems for retailers making them an attractive proposition for all parties. And with over half the UK population owning a smartphone, there is likely to be demand for services such as Square on our shores.

Tom Glass, creative director at theEword, commented: “This is a massive deal for Square, one which could catapult them into the mainstream very quickly. Starbucks clearly rates the technology, and if the initial stages go well it shouldn’t be long before we see similar options available in UK branches.”

Written by james_riches_swapJames Riches

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

Google settles online abuse case Monday 24th of November, 2014by Martin Lindley Google has reached settlement with a businessman who was the victim of a sustained act of internet trolling. The search engine may have linked to over 3,600 pages of malicious content.

More on this story »

Sony Pictures systems seized by hackers Tuesday 25th of November, 2014by Dan Moores Sony Pictures staff computer screens in US offices were reportedly taken over by the image of a menacing red skeleton and a message from a group that introduced itself as "#GOP".

More on this story »

YouTube video bloggers warned on ‘misleading’ content Wednesday 26th of November, 2014by Andy Williams The ASA has warned video bloggers to clearly label when they are paid to promote products, after a complaint from a journalist and subsequent investigations.

More on this story »
theEword - 14 hours ago

Read more about what Google and theEword are getting up to in Manchester next week! http://t.co/HjF13a09zo

Reply Retweet Favourite
theEword - 15 hours ago

We want you all to benefit from our event with Google! Tweet us your questions and get answers straight from Google themselves #AsktheEword

Reply Retweet Favourite
theEword - 2 days ago

We are passionate about knowledge share and can’t wait to share snippets straight from Google with you on Monday http://t.co/HjF13a09zo

Reply Retweet Favourite
theEword - 2 days ago

We're partnering with Google for an event looking at digital trends for 2015 next week. More info here: http://t.co/etwwXV1fwq

Reply Retweet Favourite
theEword - 3 days ago

Next week we’re co-hosting a session with #Google on digital marketing trends for 2015 and how you can grow your business online!

Reply Retweet Favourite

theEweekly Wrap: 21 Nov Friday 21st of November, 2014by Martin Lindley This week: Google uses giant billboard, Facebook launches groups app, and Couple get TripAdvisor fine.

More on this story »

The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

More on this story »

Digital trends for 2015 on the agenda at our Google Partner ... Wednesday 26th of November, 2014by Dan Moores The Google North event will discuss the digital trends that will shape 2015, giving valuable insight into the ways in which businesses will be able to maximise the online presence.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword