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theEword to interview top Manchester account

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Join theEword from 2:30pm on Twitter for a live interview with Walrus Bar, the top-ranked Twitter account in the city (as judged by the Manchester Twitter report).

The profile for the popular Northern Quarter bar, which was deemed to be the best professional account on the social media channel, will be answering questions about Twitter techniques and tactics, as well as providing advice and pointers for any businesses looking to emulate its success.

You can follow the Twinterview from 2:30pm by following @theEword and @WalrusBar on Twitter. We’ll also be using the hashtag #mcr_twitter for those who want to read the conversation in its entirety.

Tom Mason, social media manager at theEword and co-author of the report, said:

“We’re very excited to be chatting to Walrus Bar about their success on Twitter. As the top-rated account, we’re keen to ask Linn, the account’s author, about the techniques she uses to engage followers and promote the venue.

“The account offers an impressive mix of informal and promotional updates which has obviously paid dividends for the bar on Twitter, so the Twinterview will be a great way to find out the philosophy behind the profile.”

The Manchester Twitter report, which was produced by the social media team at theEword, analysed over 300 companies using the 140-character service in order to establish the most successful local business on Twitter.

The report focused on eight different industry sectors, applying a unique ranking algorithm to analyse each account in the city. You can read theEword’s analysis of the project on our official SEO blog.

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