RSS LinkedIn Google Plus

Call us: 0800 014 9884

Top brands spamming consumers

Top_brands_spamming_consumers_5831

Ignoring best practice

Independent internet watchdog Spam Ratings has accused several UK companies of spamming consumers. The agency’s recent survey of the UK’s top 100 online brands revealed that 51 were sending emails to customers who had expressly stated that they did not want to receive email communication.

The study also revealed that 56 per cent of emails sent by these companies were not asked for, and that 44 of the selected brands automatically opted-in customers, with a box that needed to be unticked during registration.

Companies acting in this way are breaching email marketing best practice guidelines issued by the Direct Marketing Association and the Information Commissioner’s Office. Spam Ratings accused the Arcadia group, which includes Topshop, Topman, Miss Selfridge and Burton, of being the worst offender. Other brands criticised included Aldi, Boots and British Airways.

Spamming is ineffective

Spam Ratings is a London-based company that runs independent research and analytics on UK companies. It offers a trust mark for websites it finds to be spam-free, which make consumers 92 per cent more likely to register with a website. The company caused controversy earlier this year when it exposed Asda for bad email practice and spamming. Asda has since reviewed its email policy.

Spam Ratings co-founder Andy Yates stated: “Trusted brands are making a big mistake by not acting responsibly, openly and fairly with customers. Businesses spend millions building brands and then seem intent on destroying them by sending millions of useless, unwanted emails”.

Written by rachel_hand_swapRachel Hand

Testimonials

theEword understand our market dynamics

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

View more of our testimonials »

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »

April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

More on this story »
theEword - 7 hours ago

Hello. Is it a #PPC role you're looking for? #digitaljobs > http://t.co/SQzjYynAsx http://t.co/xazdfafVRV

Reply Retweet Favourite
theEword - 11 hours ago

Want more #conversions on your website? Read our top 5 things you should be testing #CRO > http://t.co/GDSjWNUwYF http://t.co/ZZaWQeOIRZ

Reply Retweet Favourite
theEword - 12 hours ago

What’s the real purpose behind onsite content and why is link building still important? http://t.co/p2ypmuuccd

Reply Retweet Favourite
theEword - 1 day ago

What lessons can content writers learn from Hollywood? http://t.co/81qjLuYWJl http://t.co/2YMlpB1kRP

Reply Retweet Favourite
theEword - 1 day ago

Over a month on from #mobilegeddon - have you tested whether your website is mobile-friendly? http://t.co/QazinKOslm http://t.co/kvLkOKN1fZ

Reply Retweet Favourite

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Google joins theEword to demystify digital marketing Monday 27th of April, 2015by Andy Williams Google joined us to help dispel some common marketing myths at our Discovering & Demystifying Digital event held in Manchester's Northern Quarter. Find out more.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword