RSS LinkedIn Google Plus

Call us: 0800 014 9884

Top brands spamming consumers

Top_brands_spamming_consumers_5831

Ignoring best practice

Independent internet watchdog Spam Ratings has accused several UK companies of spamming consumers. The agency’s recent survey of the UK’s top 100 online brands revealed that 51 were sending emails to customers who had expressly stated that they did not want to receive email communication.

The study also revealed that 56 per cent of emails sent by these companies were not asked for, and that 44 of the selected brands automatically opted-in customers, with a box that needed to be unticked during registration.

Companies acting in this way are breaching email marketing best practice guidelines issued by the Direct Marketing Association and the Information Commissioner’s Office. Spam Ratings accused the Arcadia group, which includes Topshop, Topman, Miss Selfridge and Burton, of being the worst offender. Other brands criticised included Aldi, Boots and British Airways.

Spamming is ineffective

Spam Ratings is a London-based company that runs independent research and analytics on UK companies. It offers a trust mark for websites it finds to be spam-free, which make consumers 92 per cent more likely to register with a website. The company caused controversy earlier this year when it exposed Asda for bad email practice and spamming. Asda has since reviewed its email policy.

Spam Ratings co-founder Andy Yates stated: “Trusted brands are making a big mistake by not acting responsibly, openly and fairly with customers. Businesses spend millions building brands and then seem intent on destroying them by sending millions of useless, unwanted emails”.

Written by rachel_hand_swapRachel Hand

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Yahoo acquires BrightRoll for $640 million Wednesday 12th of November, 2014by James Riches Yahoo CEO Marissa Mayer has announced that the company has purchased video advertising platform BrightRoll for $640 million, its biggest deal since the acquisition of Tumblr in 2013.

More on this story »

Spotify and Uber join forces Tuesday 18th of November, 2014by Andy Williams Spotify and Uber have announced a collaboration which will let Uber users ‘become the DJ’ when making a journey by using the music streaming service.

More on this story »

Google to start labelling mobile-friendly sites Wednesday 19th of November, 2014by Dan Moores Google has announced that it will add the label 'mobile-friendly' to sites that are easily navigable on smartphones, in an effort to further improve the search experience for mobile users.

More on this story »
theEword - 2 days ago

Thanks again to everyone who came to #LightAFire14 this week. Read all about the event in this blog post: http://t.co/ka7Nnu4rsx

Reply Retweet Favourite
theEword - 4 days ago

Nothing like a nice cosy fire and a hot chocolate to warm up your Wednesday #LightAFire14

Reply Retweet Favourite

theEweekly Wrap: 14 Nov Thursday 13th of November, 2014by Dan Moores This week: Instagram introduces typeahead search, Spotify says it does fight piracy, and Sainsbury's Xmas ad is a YouTube hit.

More on this story »

theEweekly Wrap: 21 Nov Friday 21st of November, 2014by Martin Lindley This week: Google uses giant billboard, Facebook launches groups app, and Couple get TripAdvisor fine.

More on this story »

The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword