RSS LinkedIn Google Plus

Call us: 0800 014 9884

Twitter discourages third party developers

Twitter_dissuades_developers_7191

Tweets denied

Ryan Sarver, Twitter’s head of platform and application programming interface (API), has sent a controversial message to third party developers. According to Sarver, “developers ask us if they should build client apps that mimic or reproduce the mainstream Twitter consumer client experience. The answer is no.”

The reasoning behind this ‘no’ is apparently a shift towards a more consistent user experience. The “fractured landscape of third-party Twitter clients” means tweets are displayed differently, and can be interacted with in different ways, depending on the client or app the user has downloaded.

Cornering the market

If providing the mainstream, definitive Twitter platform is the goal, then it’s fair to say Twitter has been working towards it for some time. Official or endorsed apps for Mac, iPad, Android and Windows Phone have already been produced, while the company acquired Tweetie, a popular app for iPhone and iPod, in 2010. So far, Twitter claims to own the top five ways in which people access its content, translating to 90 per cent of the market; however, it is widely reported that the TweetDeck platform carries 20 per cent of all tweets.

Twitter’s API terms of service have been updated to reflect the blockade on new platforms; a move that has garnered understandable criticism. Richard Chirgwin of The Register blog commented:

“Twitter is following a well-trodden path: let the buzz lead unrewarded suckers into conducting your test marketing for you, then put the stuff end users actually like into your platform.”

According to Sarver, “hundreds” of harmful apps and low quality platforms are taken down every week, when their ability to use Twitter’s core content is revoked.

Written by rachel_hand_swapRachel Hand

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

Google acquires Firebase Wednesday 22nd of October, 2014by Dan Moores Google has acquired Firebase, a cloud service company that allows developers to build web and mobile apps quickly and easily, as well as store and sync data in realtime.

More on this story »

Microsoft devises new 'ubiquity' strategy for Bing Monday 27th of October, 2014by Dan Moores In an effort to increase Bing's market share, Microsoft executives have revised the strategy for the company's search engine and its paid ad services.

More on this story »

Twitter withdraws Google Glass support Wednesday 29th of October, 2014by Andy Williams Twitter has quietly announced that it has pulled its app from Google Glass with immediate effect, although a third party developer could step in and fill the gap.

More on this story »
theEword - 2 days ago

Think about semantic search - write blogs that answer people's common questions #contentontoast

Reply Retweet Favourite

theEweekly Wrap: 17 Oct Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and Bono says sorry.

More on this story »

theEweekly Wrap: 24 Oct Friday 24th of October, 2014by Martin Lindley This week: Mediative researches search behaviour, Microsoft drops Nokia brand, and Tinder gets premium service.

More on this story »

theEweekly Wrap: 31 Oct Friday 31st of October, 2014by Andy Williams This Week: Google steps up fight against privacy, Bing allows searching with emojis and Facebook announces new chatroom feature.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword