RSS Instagram LinkedIn

Call us: 0800 014 9884

Twitter discourages third party developers


Tweets denied

Ryan Sarver, Twitter’s head of platform and application programming interface (API), has sent a controversial message to third party developers. According to Sarver, “developers ask us if they should build client apps that mimic or reproduce the mainstream Twitter consumer client experience. The answer is no.”

The reasoning behind this ‘no’ is apparently a shift towards a more consistent user experience. The “fractured landscape of third-party Twitter clients” means tweets are displayed differently, and can be interacted with in different ways, depending on the client or app the user has downloaded.

Cornering the market

If providing the mainstream, definitive Twitter platform is the goal, then it’s fair to say Twitter has been working towards it for some time. Official or endorsed apps for Mac, iPad, Android and Windows Phone have already been produced, while the company acquired Tweetie, a popular app for iPhone and iPod, in 2010. So far, Twitter claims to own the top five ways in which people access its content, translating to 90 per cent of the market; however, it is widely reported that the TweetDeck platform carries 20 per cent of all tweets.

Twitter’s API terms of service have been updated to reflect the blockade on new platforms; a move that has garnered understandable criticism. Richard Chirgwin of The Register blog commented:

“Twitter is following a well-trodden path: let the buzz lead unrewarded suckers into conducting your test marketing for you, then put the stuff end users actually like into your platform.”

According to Sarver, “hundreds” of harmful apps and low quality platforms are taken down every week, when their ability to use Twitter’s core content is revoked.

Written by Rachel HandRachel Hand


"theEword team have been crucial to us achieving record growth in the last financial year"

~ defibshop ~


"theEword understand our market dynamics"

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

View more of our testimonials »

Who loves theEword

Who loves theEword Who loves theEword