RSS LinkedIn Google Plus

Call us: 0800 014 9884

Twitter has 8m UK mobile users

Twitter_has_8m_UK_mobile_users_10841

Twitter was intended for mobile use

Micro-blogging facility Twitter has revealed that it now has 10 million active users in the UK – 80 per cent of whom access it using their mobile phones.

This is far greater than global mobile use of the service, which stands at around 55 per cent.

“We have seen growth in the number of people signing up from a mobile,” said a Twitter UK spokesperson, quoted in The Guardian, who also pointed out that one of Twitter’s original aims was to be used via SMS (short messaging service) – hence its limit of 140 characters.

Twitter was first launched in 2006 and has grown into one of Britain’s most popular social networks. The UK is only superseded in its overall Twitter use by the US, Brazil and Japan.

High rate of user engagement

“This is great news for mobile marketers in the UK,” said Daniel Nolan, managing director at theEword. “Not only does Twitter now have 10 million users – more than 15 per cent of the entire country – but eight out of every 10 are using their mobile to access it, giving brands plenty of opportunity to engage them.”

Twitter also has a high rate of user participation, when compared with other social facilities. YouTube, for example, has around 800 million users worldwide, but only 1 per cent have ever posted a video – meaning the rest are mere spectators. Of Twitter’s 140 million users, on the other hand, 60 per cent have contributed.

The milestone of 10 million UK users has been reached ahead of the first anniversary of Twitter’s London office, which opened on 1 June 2011. Now staffed by more than 30 people, the UK arm of the company hopes to develop a closer relationship with the government.

Twitter UK general manager Tony Wang confirmed that the company is about to hire a public policy manager, with a brief to work with the government, various ministries, members of parliament and law enforcement bodies.

Written by Liane Baddeley

Testimonials

theEword understand our market dynamics

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

View more of our testimonials »

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

More on this story »
james_riches_swap

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »
theEword - 3 hours ago

Do you want to write clear #webcopy? here are five #tips > http://t.co/DrSZ3kJMvh http://t.co/GdOLouW9Cz

Reply Retweet Favourite
theEword - 17 hours ago

Want to work for a leading #digitalagency? Check out our latest job vacancies > http://t.co/xW5BvfmBy1 http://t.co/hwFRF8EDWX

Reply Retweet Favourite
theEword - 19 hours ago

Missed our #Google event? Here's our blog about it > http://t.co/31RjXfos3z http://t.co/mI43tipuFY

Reply Retweet Favourite
theEword - 20 hours ago

We'll announce the winners of our green envelope challenge later this week. Half-day digital marketing training up for grabs #GoogletheEword

Reply Retweet Favourite
theEword - 1 day ago

Is #SEO really a dark art? We don't think so. Here's why > http://t.co/WASQzCOMjq

Reply Retweet Favourite

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Google joins theEword to demystify digital marketing Monday 27th of April, 2015by Andy Williams Google joined us to help dispel some common marketing myths at our Discovering & Demystifying Digital event held in Manchester's Northern Quarter. Find out more.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword