RSS LinkedIn Google Plus

Call us: 0800 014 9884

Twitter survey tool for advertisers announced

Twitter_survey_tool_for_advertisers_announced_12121

#asktwitter

Twitter has unveiled Twitter Surveys, a new advertising tool for brands and marketers.

The social network announced the innovation in an official blog post yesterday, and has been developed in collaboration with market analysis specialist Nielsen. Users will see a tweet from @TwitterSurveys in their timeline, asking them to complete a survey. Clicking the link will cause the tweet to expand, so the user participates within Twitter rather than being redirected to another site – which Twitter calls a ‘native experience’. Twitter Surveys will appear in both desktop versions and mobile apps.

However, the surveys are not designed to promote a particular product or service, but instead to help marketers understand the success of their campaigns. Brand Strategy vice president Joel Lunenfeld said:

“It will give brands better insights to determine purchase intent, overall awareness, and other advertising metrics and analytics that can lead to greater engagement on Twitter.”

Monetising the millions

Twitter Surveys is the latest innovation the company has launched in an effort to advertise to its vast membership. The prevalence of mobile and desktop apps such as Hootsuite and Tweetdeck means advertising has to be ‘native’, i.e. integrated with Twitter’s core service. To this end, Promoted Tweets and Trends were announced in April 2010. However, many brands also choose to use Twitter celebrity endorsements, which don’t generate any money for Twitter itself.

Of course, it is not yet clear whether Twitter Surveys will boost funds for the company either – many sources report the tool will be a free extra for high-spending advertising partners.

Natalie Booth, online marketing manager at theEword, said: “Measuring the success of a campaign is vital for any advertiser as it determines ROI. This is especially true of a platform like Twitter where brand awareness and engagement are the key metrics, so Twitter Surveys may be ideal for ascertaining these factors.”

Written by rachel_hand_swapRachel Hand

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

Google settles online abuse case Monday 24th of November, 2014by Martin Lindley Google has reached settlement with a businessman who was the victim of a sustained act of internet trolling. The search engine may have linked to over 3,600 pages of malicious content.

More on this story »

Sony Pictures systems seized by hackers Tuesday 25th of November, 2014by Dan Moores Sony Pictures staff computer screens in US offices were reportedly taken over by the image of a menacing red skeleton and a message from a group that introduced itself as "#GOP".

More on this story »

YouTube video bloggers warned on ‘misleading’ content Wednesday 26th of November, 2014by Andy Williams The ASA has warned video bloggers to clearly label when they are paid to promote products, after a complaint from a journalist and subsequent investigations.

More on this story »
theEword - 10 hours ago

We’ve delivered over 20 free knowledge share events in 2014, we will round off our events calendar with our digital trends event at #Google

Reply Retweet Favourite
theEword - 1 day ago

Read more about what Google and theEword are getting up to in Manchester next week! http://t.co/HjF13a09zo

Reply Retweet Favourite
theEword - 1 day ago

We want you all to benefit from our event with Google! Tweet us your questions and get answers straight from Google themselves #AsktheEword

Reply Retweet Favourite
theEword - 2 days ago

We are passionate about knowledge share and can’t wait to share snippets straight from Google with you on Monday http://t.co/HjF13a09zo

Reply Retweet Favourite
theEword - 2 days ago

We're partnering with Google for an event looking at digital trends for 2015 next week. More info here: http://t.co/etwwXV1fwq

Reply Retweet Favourite

The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

More on this story »

Digital trends for 2015 on the agenda at our Google Partner ... Wednesday 26th of November, 2014by Dan Moores The Google North event will discuss the digital trends that will shape 2015, giving valuable insight into the ways in which businesses will be able to maximise the online presence.

More on this story »

theEweekly Wrap: 28 Nov Friday 28th of November, 2014by Dan Moores This week: Twitter will scan for apps, Bing labels mobile-friendly sites, and Jennifer Aniston prank video goes viral.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword