RSS LinkedIn Google Plus

Call us: 0800 014 9884

UK m-commerce on the brink of a boom

UK_m-commerce_set_to_boom_7871

M-commerce not-spots

The UK mobile economy could be set to boom over the next few years, a report has revealed – as long as mobile network coverage is drastically improved.

The research, conducted by Verdict on behalf of eBay, predicts that m-commerce may be on the verge of a four-fold increase in just four years. The market could increase to £6 billion by 2016, and by 2021 could be worth up to £19 billion.

However, the UK is currently missing out on a massive £1.3 billion in payments on mobile sites. According to a poll of 1,500 consumers, 16 per cent of the UK spends much less than the national average on m-commerce, with a third never having made a purchase. A large number of these lived in Wales, Scotland, East Anglia and the West Country, meaning large chunks of rural Britain are what the report calls ‘mobile not-spots’.

High time for 4G

Conversely, areas including Birmingham, Leeds and Chester were labelled ‘hot-spots’, as consumers there make more mobile payments than the national average. However, across the whole of the UK, problems such as reliability, speed and network coverage were cited as barriers to mobile spending.

Following the report, eBay is joining several MPs calling on Ofcom to push for widespread 4G mobile broadband, which the communications regulator is set to make a decision on this year. Trials are planned for late in 2011, but the network is not likely to be available for the whole country until 2014.

Written by rachel_hand_swapRachel Hand

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Schmidt defiant on Google privacy efforts Monday 15th of December, 2014by James Riches Google chairman Eric Schmidt has outlined how the company responded in the wake of Edward Snowden’s shock revelations last year, including increased security and privacy measures.

More on this story »

Bing search results removed from Facebook Tuesday 16th of December, 2014by Andy Williams Facebook has completely removed Bing results from its internal search engine, instead focusing heavily on the improvement of their own search capabilities.

More on this story »

Google announces trending topics and videos feature Wednesday 17th of December, 2014by Martin Lindley The new feature is available in over 50 languages and allows users to deeper explore trending topics: to do so the user clicks on a trend of interest to them.

More on this story »
theEword - 2 days ago

Read our latest Eweekly wrap here: http://t.co/WkZKyDq4w8

Reply Retweet Favourite
theEword - 2 days ago

We are ready for our Christmas buffet! :-) http://t.co/a8jddlOBiu

Reply Retweet Favourite
theEword - 2 days ago

We already have one very cool Christmas Jumper this morning! http://t.co/jCkWMcQqjd

Reply Retweet Favourite
theEword - 3 days ago

Marketers: if you could send a message to yourself back in time to the start of 2014, what would it say? http://t.co/9kqlzuN11W

Reply Retweet Favourite
theEword - 3 days ago

Google announces trending topics and video feature: http://t.co/GYYJRatwKR

Reply Retweet Favourite

theEweekly Wrap: 12 Dec Friday 12th of December, 2014by Martin Lindley This week: Google Penguin gets live updates, Microsoft accepts bitcoin, and old iPod sells for thousands.

More on this story »
daniel_nolan_swap

Google Zeitgeist 2014 list reveals the world's search intere... Tuesday 16th of December, 2014by Daniel Nolan See the search terms the world has been looking for this year with Google's 2014 Trends.

More on this story »

theEweekly Wrap: 19 Dec Friday 19th of December, 2014by Dan Moores This week: The US thinks North Korea hacked Sony, IBM succeeds in cloud computing, and Google fights antitrust lawsuit.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword