RSS LinkedIn Google Plus

Call us: 0800 014 9884

UK m-commerce on the brink of a boom

UK_m-commerce_set_to_boom_7871

M-commerce not-spots

The UK mobile economy could be set to boom over the next few years, a report has revealed – as long as mobile network coverage is drastically improved.

The research, conducted by Verdict on behalf of eBay, predicts that m-commerce may be on the verge of a four-fold increase in just four years. The market could increase to £6 billion by 2016, and by 2021 could be worth up to £19 billion.

However, the UK is currently missing out on a massive £1.3 billion in payments on mobile sites. According to a poll of 1,500 consumers, 16 per cent of the UK spends much less than the national average on m-commerce, with a third never having made a purchase. A large number of these lived in Wales, Scotland, East Anglia and the West Country, meaning large chunks of rural Britain are what the report calls ‘mobile not-spots’.

High time for 4G

Conversely, areas including Birmingham, Leeds and Chester were labelled ‘hot-spots’, as consumers there make more mobile payments than the national average. However, across the whole of the UK, problems such as reliability, speed and network coverage were cited as barriers to mobile spending.

Following the report, eBay is joining several MPs calling on Ofcom to push for widespread 4G mobile broadband, which the communications regulator is set to make a decision on this year. Trials are planned for late in 2011, but the network is not likely to be available for the whole country until 2014.

Written by rachel_hand_swapRachel Hand

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Yahoo acquires BrightRoll for $640 million Wednesday 12th of November, 2014by James Riches Yahoo CEO Marissa Mayer has announced that the company has purchased video advertising platform BrightRoll for $640 million, its biggest deal since the acquisition of Tumblr in 2013.

More on this story »

Spotify and Uber join forces Tuesday 18th of November, 2014by Andy Williams Spotify and Uber have announced a collaboration which will let Uber users ‘become the DJ’ when making a journey by using the music streaming service.

More on this story »

Google to start labelling mobile-friendly sites Wednesday 19th of November, 2014by Dan Moores Google has announced that it will add the label 'mobile-friendly' to sites that are easily navigable on smartphones, in an effort to further improve the search experience for mobile users.

More on this story »
theEword - 1 day ago

Thanks again to everyone who came to #LightAFire14 this week. Read all about the event in this blog post: http://t.co/ka7Nnu4rsx

Reply Retweet Favourite
theEword - 3 days ago

Nothing like a nice cosy fire and a hot chocolate to warm up your Wednesday #LightAFire14

Reply Retweet Favourite

theEweekly Wrap: 14 Nov Thursday 13th of November, 2014by Dan Moores This week: Instagram introduces typeahead search, Spotify says it does fight piracy, and Sainsbury's Xmas ad is a YouTube hit.

More on this story »

theEweekly Wrap: 21 Nov Friday 21st of November, 2014by Martin Lindley This week: Google uses giant billboard, Facebook launches groups app, and Couple get TripAdvisor fine.

More on this story »

The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword