RSS LinkedIn Google Plus

Call us: 0800 014 9884

UK m-commerce on the brink of a boom

UK_m-commerce_set_to_boom_7871

M-commerce not-spots

The UK mobile economy could be set to boom over the next few years, a report has revealed – as long as mobile network coverage is drastically improved.

The research, conducted by Verdict on behalf of eBay, predicts that m-commerce may be on the verge of a four-fold increase in just four years. The market could increase to £6 billion by 2016, and by 2021 could be worth up to £19 billion.

However, the UK is currently missing out on a massive £1.3 billion in payments on mobile sites. According to a poll of 1,500 consumers, 16 per cent of the UK spends much less than the national average on m-commerce, with a third never having made a purchase. A large number of these lived in Wales, Scotland, East Anglia and the West Country, meaning large chunks of rural Britain are what the report calls ‘mobile not-spots’.

High time for 4G

Conversely, areas including Birmingham, Leeds and Chester were labelled ‘hot-spots’, as consumers there make more mobile payments than the national average. However, across the whole of the UK, problems such as reliability, speed and network coverage were cited as barriers to mobile spending.

Following the report, eBay is joining several MPs calling on Ofcom to push for widespread 4G mobile broadband, which the communications regulator is set to make a decision on this year. Trials are planned for late in 2011, but the network is not likely to be available for the whole country until 2014.

Written by rachel_hand_swapRachel Hand

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Pinterest targets male market with Guided Search update Monday 26th of January, 2015by James Riches Pinterest has made changes to its search results in order to appeal to its growing male market. The number of men using Pinterest reportedly rose by 73 per cent last year.

More on this story »

Microsoft net profits fall despite sales boost Tuesday 27th of January, 2015by Andy Williams Despite strong console, tablet and cloud technology sales, Microsoft reported its profits fell by 10.6% in Q3 2014, hitting its net income of $5.86bn.

More on this story »

Apple breaks corporate profit records Thursday 29th of January, 2015by Dan Moores The Californian tech giant reported third-quarter profits of $18 billion (just short of £11.9 billion), having sold over 74 million iPhones in those three months – at an average rate of 34,000 handsets per hour.

More on this story »
theEword - 34 mins ago

Google reacts following Yahoo’s search market increase: http://t.co/D5QJDQ6DXl

Reply Retweet Favourite
theEword - 3 hours ago

Twitter’s Group DMs are the internet’s best new secret meeting place: http://t.co/VtNCQ5T55W

Reply Retweet Favourite
theEword - 1 day ago

Snapchat has a secret new way to add friends: http://t.co/9MKKZcJukh

Reply Retweet Favourite
theEword - 1 day ago

Microsoft net profits fall despite sales boost: http://t.co/p6z4o455FF

Reply Retweet Favourite
theEword - 2 days ago

Ten digital marketing lessons we learned in 2014 that we need to remember this year http://t.co/g2iUeRK9QP

Reply Retweet Favourite

theEweekly Wrap: 16 Jan Friday 16th of January, 2015by Andy Williams This week: Marketing growth falls during final quarter of 2014, Facebook set to invade the office and Ryanair to offer passengers in-flight streaming to their devices.

More on this story »

theEweekly Wrap: 23 Jan Friday 23rd of January, 2015by Dan Moores This week: Microsoft shows off Windows 10, Google challenges right to be forgotten, and Twitter introduces catch-up feature.

More on this story »
daniel_nolan_swap

Ten digital marketing lessons we learned in 2014 that we nee... Tuesday 27th of January, 2015by Daniel Nolan What are the things successful marketers must not forget in 2015? This blog explores ten things 2014 taught us that we need to remember this year.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword