RSS LinkedIn Google Plus

Call us: 0800 014 9884

Waterstones and Amazon team up

Waterstones_and_Amazon_team_up_10901

Surprising move

Bookseller Waterstones has announced a commercial agreement with online retailer Amazon which will see Kindle e-readers sold in its high street stores and the launch of new digital services.

The deal has come as a surprise to many industry monitors, as the managing director of Waterstones, James Daunt, has previously levelled public criticism at Amazon. In an interview with national newspaper the Independent in December 2011, he described the company as “a ruthless, money-making devil”.

In the same interview, he stated that Waterstones was inventing its own e-reader and hoped to follow the approach taken by Barnes & Noble. The leading US bookseller has an e-reader business named Nook, into which Microsoft invested $300m (£185m) earlier this month.

The news that Waterstones is now to join forces with Amazon follows a year of strong trading for e-reading, with statistics from the Publishers Association showing that during 2011 consumers spent nearly £250m on e-books, compared with £157m in 2010. Mr Daunt has predicted that 25 per cent of all books sold will be e-books by 2014, compared with around 10 per cent at present.

Better digital reading experience

“It is a truly exciting prospect to harness the respective strengths of Waterstones and Amazon to provide a dramatically better digital reading experience for our customers,” said Mr Daunt.

“The best digital readers, the Kindle family, will be married to the singular pleasures of browsing a curated bookshop. With the combination of our talents we can offer the exceptional customer proposition to which we both aspire.”

Waterstones – which famously removed the possessive apostrophe from its name earlier this year; another controversial decision by Daunt – also plans to introduce free Wi-Fi and digital areas within its stores.

Richard Frost, managing editor of theEword, said: “Waterstones has clearly decided that to remain competitive, it must step further into the digital world and work with technological successes like Amazon instead of against them. Amazon will also benefit, as the Waterstones brand is well-respected and has the potential to introduce millions of readers to Kindle products.”

Written by Liane Baddeley

Testimonials

theEword understand our market dynamics

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

View more of our testimonials »

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »

April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

More on this story »
theEword - 5 hours ago

We're looking for the best relationship manager out there. Is that you? > http://t.co/HFE7NXugg0 #digitaljobs http://t.co/mvQQJqrG3T

Reply Retweet Favourite
theEword - 22 hours ago

Learn about how to do #digitalmarketing from an award winning agency in #Manchester > http://t.co/E07D9JRodH http://t.co/XtR9adIgOz

Reply Retweet Favourite
theEword - 1 day ago

Is your website mobile friendly? > http://t.co/JCg7AmvJJh http://t.co/CdXqsPUDNo

Reply Retweet Favourite
theEword - 2 days ago

Content writing tip: Add lots of action > http://t.co/awmXtkIXtX http://t.co/W1NGMAE3Nz

Reply Retweet Favourite
theEword - 2 days ago

Are you interested in learning about #digitalmarketing? Check out our Eworkshops > http://t.co/0NVix3XPsO http://t.co/xXusS1KD5J

Reply Retweet Favourite

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Google joins theEword to demystify digital marketing Monday 27th of April, 2015by Andy Williams Google joined us to help dispel some common marketing myths at our Discovering & Demystifying Digital event held in Manchester's Northern Quarter. Find out more.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword