RSS LinkedIn Google Plus

Call us: 0800 014 9884

Windows 8 ads showcased

Windows_8_ads_showcased_11131

Windows 8 ads

Microsoft has given marketers a sneak peek of the advertising opportunities on Windows 8.

In a post on the Microsoft Advertising blog, the company published screenshots showing how ads will be integrated into the operating system, which is expected to be released to the general public later this year. Microsoft has been working with six creative agencies – AKQA, Razorfish, Big Spaceship, UM, Y&R and Team Detroit – in recent months to improve the ad experience.

Adidas shows how it’s done

The screenshots show an ad for Adidas in the Seattle Sounders FC app for Windows 8. In the first picture, the ad takes up approximately a third of the page space on the right-hand side of the articles section. In the second screenshot (pictured in part), triggered when users click on the ad, there is a full-size landing page that provides more information about the product. And in the third visual, showing a panoramic view of the entire app, the ad displays on the extreme right-hand side.

Jenn Creegan, general manager display advertising experiences at Microsoft Advertising, commented: “We are excited about the early concepts and possibilities of advertising experiences in Windows 8 apps, and in the coming months we’ll have more to share as we start to outline specifics around offerings for marketers across the world.”

This release of the Windows 8 advertising preview comes just days after Microsoft unveiled its first ever home computers. The Windows Surface is a tablet that will come in two versions at launch; one runs Windows 8 Pro and the other uses Windows RT – a version of Windows 8 designed specifically for tablets.

Natalie Booth, assistant marketing manager at theEword, added: “Microsoft is clearly putting a lot of effort into making Windows 8 a success. The advertising opportunities that they have been showcasing look great, so it’ll be fascinating to see if they live up to the early promise.”

Written by Richard Frost

Testimonials

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

"They really care about what they do and they care about your business as well"

~ Bermans ~

  Bermans

View more of our testimonials »

Google to devalue doorway pages Tuesday 17th of March, 2015by Andy Williams Google is taking aim at websites using large, well-established doorway campaigns to rank highly in search results by altering its search engine algorithm.

More on this story »

Google: mobile algorithm bigger than Panda and Penguin Wednesday 18th of March, 2015by Dan Moores At SMX Munich, a Google representative said that the upcoming "mobile-friendliness" algorithm will have a bigger impact on search results than the Panda or Penguin updates.

More on this story »

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

More on this story »
theEword - 5 hours ago

What's life really like at a digital marketing agency? Follow us on Instagram to find out http://t.co/hWOME7AL9Z http://t.co/UyMB3auQwl

Reply Retweet Favourite
theEword - 9 hours ago

Good luck to all the nominees at #COMBA15 tonight!

Reply Retweet Favourite
theEword - 11 hours ago

Be a lean, mean, digital marketing machine. Sign up to our free training in #Manchester http://t.co/beJr4lTc7N http://t.co/AiT9DUfiPv

Reply Retweet Favourite
theEword - 13 hours ago

Fancy seeing what goes on behind the scenes at theEword? We're now on Instagram - check it out http://t.co/hWOME7AL9Z http://t.co/9YBUk9dJXH

Reply Retweet Favourite
theEword - 14 hours ago

Hello. Is it a #PPC Exec role you're looking for? http://t.co/a1KqQmnpL0 http://t.co/Ry339l3Id2 #PPCjobs #Digitaljobs

Reply Retweet Favourite

5 common digital marketing myths dismissed Friday 6th of March, 2015by Andy Williams Find out the real purpose behind onsite content and why link building is still vital. Here we explain the five biggest myths that surround digital marketing.

More on this story »

Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

More on this story »

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword