RSS LinkedIn Google Plus

Call us: 0800 014 9884

Xbox Kinect attracts advertisers

Xbox_Kinect_attracts_advertisers_5841

A new way to play

Advertising Week 2010 in New York saw Microsoft Advertising announce a ground-breaking new marketing platform. The imminent release of Kinect for Xbox 360 has seen a handful of brands deciding to advertise through the medium of controller-free, interactive games.

Kinect uses a sensor to recognize and respond to the movements of the player. It also responds to voice commands, which is showcased in the stunning Kinect preview videos of ‘Milo’, the virtual boy. The hands-free, whole-body experience promises to be immersive and intuitive; players will be able to physically explore a world and interact with branded content.

21st century product placement

T-Mobile has signed up for product placement throughout Kinect Sports, including bowling balls and volleyball nets bearing the T-mobile logo, as well as a US-wide Play and Win contest. Rival telecoms giant Sprint will be sponsoring Kinect Adventures, allowing guests at the New York Comic Con to play a month before the official release on November 4th 2010.

Most exciting, perhaps, is Chevrolet’s plan. Kinect Joy Ride will allow players to test-drive Chevrolet vehicles, by grasping an imaginary steering wheel and leaning around corners. More cars will be available for download, and others will be unlocked at higher levels.

Although the Kinect experience promises to be exciting, in-game advertising is nothing new. For example, EA Games used Gatorade product placement in several basketball and hockey games, resulting in a sharp rise in sales. And back in 2008, Xbox racing game Burnout Paradise featured ‘Obama for President’ billboards. Cementing the burgeoning popularity of in-game ads, just a fortnight ago the IAB UK released a guide to advertising within console, online and mobile games.

Written by rachel_hand_swapRachel Hand

Testimonials

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

"They really care about what they do and they care about your business as well"

~ Bermans ~

  Bermans

View more of our testimonials »

Google to devalue doorway pages Tuesday 17th of March, 2015by Andy Williams Google is taking aim at websites using large, well-established doorway campaigns to rank highly in search results by altering its search engine algorithm.

More on this story »

Google: mobile algorithm bigger than Panda and Penguin Wednesday 18th of March, 2015by Dan Moores At SMX Munich, a Google representative said that the upcoming "mobile-friendliness" algorithm will have a bigger impact on search results than the Panda or Penguin updates.

More on this story »

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

More on this story »
theEword - 17 hours ago

Is your website ready for Google's #mobile algorithm update? Test it here http://t.co/eGRPq4CHmv http://t.co/rqNWlBG0yt

Reply Retweet Favourite
theEword - 18 hours ago

#Content tricks from Hollywood. Even if the closest thing we had to Matt Damon was Matt Cutts http://t.co/Lw9W9tee97 http://t.co/1snyHxWLwl

Reply Retweet Favourite
theEword - 20 hours ago

Is your website mobile friendly? Google waits for no man http://t.co/DR5sYboHlb http://t.co/3qWJHa3DcP

Reply Retweet Favourite
theEword - 22 hours ago

Let's bust some of those #digital #marketing myths. We ain't afraid of no algorithm updates http://t.co/0zdJyj01Qx http://t.co/w2BhF6SsNi

Reply Retweet Favourite

5 common digital marketing myths dismissed Friday 6th of March, 2015by Andy Williams Find out the real purpose behind onsite content and why link building is still vital. Here we explain the five biggest myths that surround digital marketing.

More on this story »

Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

More on this story »

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword