RSS LinkedIn Google Plus

Call us: 0800 014 9884

Yahoo fires CEO

Yahoo_fires_CEO_8781

Carol Bartz – you’re fired

The chief executive of ailing search giant Yahoo has been fired.

Carol Bartz, who joined the company amid widespread optimism in early 2009, was known for her openness and risk-taking management style. She was one of the key supporters of the Yahoo & Microsoft Search Alliance, which saw Yahoo hand over its natural search listings to Microsoft.

Carol Bartz fired by phone

The news broke when Ms Bartz sent colleagues an email, saying: “I am very sad to tell you that I’ve just been fired over the phone by Yahoo’s chairman of the board.” Her replacement as interim chief executive will be Timothy Morse, the company’s chief financial officer.

Failure to grow online advertising income over the last two years has been widely identified as a key reason for her dismissal. Yahoo’s share of US display ad revenues is expected to drop to 13.1 per cent this year compared to 15.8 per cent in 2009, according to figures from digital trend tracker eMarketer. Over the same period, Facebook is tipped to see revenues jump to 17.7 per cent as opposed to just 7 per cent two years earlier.

Mark Baker, online marketing manager at theEword, said: “Carol Bartz has paid the price for failing to restore Yahoo’s reputation among advertisers. After a difficult few years, Yahoo’s management team will need to move quickly to reassure everyone that they have a long-term growth strategy for the company.”

Written by Richard Frost

Testimonials

theEword understand our market dynamics

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

View more of our testimonials »

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »

April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

More on this story »
theEword - 11 hours ago

Chill out, it’s the weekend. However, if you’re craving something digital marketing related, we’ve got you covered http://t.co/lj7dThDJ42

Reply Retweet Favourite
theEword - 13 hours ago

Last month we travelled to Berlin for the European Search Awards. Want to know more about what got us there? http://t.co/gR9x7a9wix

Reply Retweet Favourite
theEword - 1 day ago

Hello. Is it a #PPC role you're looking for? #digitaljobs > http://t.co/SQzjYynAsx http://t.co/xazdfafVRV

Reply Retweet Favourite
theEword - 1 day ago

Want more #conversions on your website? Read our top 5 things you should be testing #CRO > http://t.co/GDSjWNUwYF http://t.co/ZZaWQeOIRZ

Reply Retweet Favourite
theEword - 2 days ago

What’s the real purpose behind onsite content and why is link building still important? http://t.co/p2ypmuuccd

Reply Retweet Favourite

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Google joins theEword to demystify digital marketing Monday 27th of April, 2015by Andy Williams Google joined us to help dispel some common marketing myths at our Discovering & Demystifying Digital event held in Manchester's Northern Quarter. Find out more.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword