RSS LinkedIn Google Plus

Call us: 0800 014 9884

Yahoo poaches Google star

Yahoo_poaches_Google_star_11371

Silicon Valley stunned

Yahoo has stunned Silicon Valley by appointing one of Google’s key players as its new chief.

Marissa Mayer, 37, takes up the position of Yahoo’s president, CEO and member of the board of directors from today. The appointment makes her Yahoo’s third CEO in less than a year. She has spent the last 13 years at Google, becoming the company’s 20th employee when she joined in 1999, just a year after it was founded.

Key roles at Google

During that time, Ms Mayer has held a range of crucial jobs at Google. Most recently, she was vice president of local, maps and location services – a post that involved her overseeing products such as Google Maps, Google Street View, Google Earth and local search. However, she first joined the company as an engineer before branching out into design and product management roles. Gmail, Google News, iGoogle, Google Images and Google Books are just some of the products she is credited with helping to develop, while she also shaped the look and feel of the Google homepage.

The news has been warmly received by analysts. Charles Arthur, technology editor at the Guardian, praised a move that he thought demonstrated Yahoo was repositioning itself as a technology-led rather than content-led business and described Ms Mayer as “probably one of only a handful of people who could save the company from sinking into oblivion”. And Danny Sullivan, editor of Search Engine Land, agreed, saying: “Mayer’s appointment is one of the few hopeful signs of a [Yahoo] turnaround I’ve seen for ages.”

Adrian Mursec, senior developer at theEword, said: “It’s exciting that Yahoo seems to be focusing its efforts on new technology. If Ms Mayer is given the time and freedom to develop products that change the face of the web, in the way that she did at Google, then Yahoo could be a force to be reckoned with once again.

Written by Richard Frost

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Google to build huge Dutch data centre Wednesday 24th of September, 2014by James Riches Google has said it will spend £470 million on a new data centre in the Netherlands.

More on this story »
james_riches_swap

Google confirms Panda update Monday 29th of September, 2014by James Riches Google has announced the latest Panda algorithm update, with three to five per cent of queries affected.

More on this story »
james_riches_swap

Google reveals little SEO advantage of switching to HTTPS Wednesday 1st of October, 2014by James Riches Google discloses that there are little SEO advantages of switching to HTTPS, but encourages businesses to do so, saying security is a top priority.

More on this story »
theEword - 1 day ago

Want to work with an awesome growing team? Why not take a look at our current opportunities http://t.co/quUGMpKwxr

Reply Retweet Favourite
theEword - 2 days ago

Google confirmed a Panda update last week: http://t.co/c7TxBjZDaA

Reply Retweet Favourite
theEword - 2 days ago

The team had a tree-mendous day at Go Ape on Friday! :-) http://t.co/lJOsfZcvBu

Reply Retweet Favourite
theEword - 2 days ago

theEword is looking for a Content Writer. If you're interested, check out the details here: http://t.co/dT1pWVd1y8

Reply Retweet Favourite
theEword - 3 days ago

What are your opinions on Samsung's new ad? http://t.co/8ZYNK0br25

Reply Retweet Favourite
danielle_middleton_swap

Apple diversifies emojis - Bitcoin is property - Paltrow and... Wednesday 26th of March, 2014by Danielle Middleton We take a look at Apple's lack of emoji diversity, the IRS's ruling of Bitcoin as property not currency and Gwyneth and Chris's separation causes Goop.com to crash.

More on this story »
rachel_hand_swap

Microsoft Cortana -Turkey's Twitter Trouble Over - April Foo... Friday 4th of April, 2014by Rachel Hand This week in theEweekly Wrap: find out about Microsoft Cortana, Turkish court's decision on the Twitter ban, and the best online pranks from April Fools.

More on this story »
rachel_hand_swap

Mozilla CEO Drama - Google Robotics Investment - Superfast M... Friday 11th of April, 2014by Rachel Hand This week in theEweekly Wrap: updates from the Mozilla controversy, news of Google's robotic investments, and a video of a superfast mobile phone charger.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword