RSS LinkedIn Google Plus

Call us: 0800 014 9884

Yahoo Search migrates onto iPhone

Yahoo_Search_migrates_onto_iPhone_4191

Mobile search marketing marches on

Mobile search marketing has taken another step forward with the release of two new Yahoo iPhone apps.

The Yahoo Search and Sketch-a-Search apps have been officially launched on the iTunes store. They give iPhone users the opportunity to access localised results, paving the way for companies to deliver highly targeted mobile marketing campaigns to prospects who are actively looking for a particular product or service.

Guide to the Yahoo Search iPhone apps

The Yahoo Search app aims to move mobile customers away from keyword-based queries. Traditional SERPs are replaced with rich links in a user-friendly format, collecting together localised results, voice search and Yahoo Search Assist. For example, a search for “Avatar movie” returns a rich link containing reviews, local show times, official websites, Wikipedia entries, plot details and cast lists.

And Sketch-a-Search aims to shift mobile customers towards interactive maps. Users simply choose a desired service and draw a shape on a local map, and the app returns a selection of relevant hits. For example, a sketch search for local restaurants brings up a map of all the local eateries along with addresses, customer reviews and intelligent links.

Yahoo Search outlines mobile future

Shashi Seth, senior vice president of Yahoo Search Products, explained: “We want to make it easier for you to use Yahoo Search on your mobile phones and find new ways to deliver information that’s important to you. With the fast pace of mobile browser development, this is an exciting time for our industry.”

Yahoo is currently in the midst of handing over responsibility for search to Microsoft. When the process is completed, the Bing engine will resolve all natural queries for Yahoo users while AdCenter will be the exclusive paid search platform for its advertisers. The Microsoft-Yahoo partnership received the green light from the US Department of Justice and the European Commission last month.

Written by Richard Frost

Testimonials

"theEword team have been crucial to us achieving record growth in the last financial year"

~ defibshop ~

  defibshop

"theEword understand our market dynamics"

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

View more of our testimonials »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »

April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

More on this story »

May UK search market share: Small gain for Google Monday 1st of June, 2015by James Riches Google’s dominance of the UK search market continues, as webmasters focus on mobile and the public search for Election and Eurovision results.

More on this story »
Twitter
theEword - 4 hours ago

Want to write great content your customers will love? We've put together a guide to help you > http://t.co/1ceo7DWEdf http://t.co/FEuNEf5uVD

Twitter
theEword - 23 hours ago

We're glad everyone enjoyed #LightaFireJo and all of Jo's inspirational stories. Here's our blog about the night > http://t.co/3V6vtUljUh

Twitter
theEword - 2 days ago

If you couldn't make it for #LightaFireJo you're in luck, we've written a blog for you > http://t.co/wJBRlu9ljB http://t.co/dJYhuO3img

Twitter
theEword - 2 days ago

What do retailers need to know about CRO? http://t.co/aqb8n84nN2 http://t.co/jDWYvSXuWB

Twitter
theEword - 2 days ago

Got a spare 1 minute and 6 seconds? Spend it enjoying 11 of the best Vines from July https://t.co/jNm70F1oRy

What retailers need to know about conversion rate optimisation Monday 15th of June, 2015by Andy Williams Conversion rate optimisation (CRO) is the process increasing the number of visitors to a website into conversions. See why it's vital for retailers to use it.

More on this story »

What's the best social channel for your retail brand? Wednesday 24th of June, 2015by Dan Moores You already know how vital social media presence is. Here's how you can make the most of three very popular platforms - and not just from a brand-amplification standpoint.

More on this story »

Light a Fire with Jo Leah Friday 31st of July, 2015by Sian English

More on this story »

Who loves theEword

Who loves theEword Who loves theEword