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Google PPC ads bounce back

Google PPC booming

Google PPC advertising has bounced back emphatically with the news that it now accounts for three out of every four impressions.

According to the Efficient Frontier Search Engine Performance Report, the web giant was responsible for 74.4 per cent of all ad clicks in the fourth quarter of 2009, reports Search Engine Land. That is an impressive turnaround for the company, which watched its share of the PPC market slip from 72.3 per cent in the first quarter to 72.1 per cent in the second and 71 per cent in the third.

Bad news for Bing

Of course, last year saw the high-profile launch of Bing

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