RSS LinkedIn Google Plus

Call us: 0800 014 9884

How Google ranks websites – theEword Academy

Manchester SEO AcademySEO copywriting employee Tom Mason explains how Google orders websites in search results pages.

In order to attract visitors to a website, it is important to rank highly in search engines such as Google.

42 per cent of users click on the first website which appears on a search engine results page. Eight per cent of searchers select the second link. Only a small minority of individuals choose to follow the links below these two listings.

How Google works:

Google has a programme which indexes pages across the internet. It is sometimes called the ‘Googlebot’ or the ‘Google Spider’. This software ‘reads’ websites in order to organise them effectively.

How high a site will appear in different search results is the result of a number of factors.

PageRank

Google monitors the links coming into a web page from other websites in order to determine a PageRank. This measurement is scored between zero and ten.

Google PageRank

A site’s PageRank can be viewed in the web browser toolbar

Websites with a greater score will usually rank higher in search engine results pages compared to sites with a lower value. PageRank is based on the quantity and quality of incoming links to a site. A link from a high PageRank site is worth more than a link from a low value page.

TOP TIP: Relevant and engaging content will encourage other internet users to link to a website. This will help boost PageRank.

Keywords

Google indexes a site based on its content. If a website regularly includes a certain phrase, Google is more likely to rank it higher for searches of these words. These phrases are also known as keywords.

TOP TIP: Google penalises websites which constantly repeat keywords. Ensure that website copy is well written and readable.

Internal links

Internal links (links to URLs on the same website) are also indexed by Google. The programme crawls every page featured in a link. It will take into account each of these URLs when determining a site’s overall rank in search results.

TOP TIP: Make sure each individual URL on a website is being linked to by a separate page. This way, you can be sure the entire site is getting crawled by Google.

Fresh content

Google continuously monitors changing websites. This ensures that the search engine can return relevant and up-to-date information. Sites which regularly update, such as newspapers, are frequently crawled and therefore ranked higher.

TOP TIP: Update web pages to ensure a site is often spidered by Google.

You can contact theEword if you want to learn more about the way Google ranks search results pages, or if you’d like to know how to make your website appear higher for a range of different search terms.

Written by Tom Mason
james_riches_swap

Yahoo acquires BrightRoll for $640 million Wednesday 12th of November, 2014by James Riches Yahoo CEO Marissa Mayer has announced that the company has purchased video advertising platform BrightRoll for $640 million, its biggest deal since the acquisition of Tumblr in 2013.

More on this story »

Spotify and Uber join forces Tuesday 18th of November, 2014by Andy Williams Spotify and Uber have announced a collaboration which will let Uber users ‘become the DJ’ when making a journey by using the music streaming service.

More on this story »

Google to start labelling mobile-friendly sites Wednesday 19th of November, 2014by Dan Moores Google has announced that it will add the label 'mobile-friendly' to sites that are easily navigable on smartphones, in an effort to further improve the search experience for mobile users.

More on this story »
theEword - 2 days ago

Thanks again to everyone who came to #LightAFire14 this week. Read all about the event in this blog post: http://t.co/ka7Nnu4rsx

Reply Retweet Favourite
theEword - 4 days ago

Nothing like a nice cosy fire and a hot chocolate to warm up your Wednesday #LightAFire14

Reply Retweet Favourite

theEweekly Wrap: 14 Nov Thursday 13th of November, 2014by Dan Moores This week: Instagram introduces typeahead search, Spotify says it does fight piracy, and Sainsbury's Xmas ad is a YouTube hit.

More on this story »

theEweekly Wrap: 21 Nov Friday 21st of November, 2014by Martin Lindley This week: Google uses giant billboard, Facebook launches groups app, and Couple get TripAdvisor fine.

More on this story »

The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword