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Pitching your press release a line-by-line email guide

Knowing how to pitch your press release by email is a vital skill for any press officer. Journalists can receive dozens of leads every day so it’s important for you to do everything within your power to stand out from the crowd. In fact, for all the effort you’ve put in, it may only take them a couple of seconds to decide whether or not to run with your press release. Modern journalism is all about speed.

Next time you prepare to send press releases to the media, take a minute to ask whether the accompanying email is up to standard. Does your email highlight the most newsworthy parts of your press release? Is it too wordy? And does it do anything that might put off journalists?

To help you avoid the most common mistakes, I’ve created this line-by-line guide to pitching your press release. I hope it helps.

I should add that many successful press officers take a very different approach to press release pitches. There is plenty of room for creativity – after all, your ultimate goal is catching a journalist’s imagination and there are a million different ways of doing that.

So if you’ve got any other tips for pitching your press release, I’d love to hear them. Just post a message on the comments section or get in touch via theEword Twitter page.

Richard Frost

Written by Richard Frost

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theEword - 16 hours ago

We are passionate about knowledge share and can’t wait to share snippets straight from Google with you on Monday http://t.co/HjF13a09zo

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theEword - 17 hours ago

We're partnering with Google for an event looking at digital trends for 2015 next week. More info here: http://t.co/etwwXV1fwq

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theEword - 2 days ago

Next week we’re co-hosting a session with #Google on digital marketing trends for 2015 and how you can grow your business online!

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theEword - 2 days ago

ICYMI: Read last week's blog on the final #LightAFire14 of the year. http://t.co/ka7Nnu4rsx

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theEword - 6 days ago

Thanks again to everyone who came to #LightAFire14 this week. Read all about the event in this blog post: http://t.co/ka7Nnu4rsx

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theEweekly Wrap: 21 Nov Friday 21st of November, 2014by Martin Lindley This week: Google uses giant billboard, Facebook launches groups app, and Couple get TripAdvisor fine.

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Digital trends for 2015 on the agenda at our Google Partner ... Wednesday 26th of November, 2014by Dan Moores The Google North event will discuss the digital trends that will shape 2015, giving valuable insight into the ways in which businesses will be able to maximise the online presence.

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