RSS LinkedIn Google Plus

Call us: 0800 014 9884

Pitching your press release a line-by-line email guide

Knowing how to pitch your press release by email is a vital skill for any press officer. Journalists can receive dozens of leads every day so it’s important for you to do everything within your power to stand out from the crowd. In fact, for all the effort you’ve put in, it may only take them a couple of seconds to decide whether or not to run with your press release. Modern journalism is all about speed.

Next time you prepare to send press releases to the media, take a minute to ask whether the accompanying email is up to standard. Does your email highlight the most newsworthy parts of your press release? Is it too wordy? And does it do anything that might put off journalists?

To help you avoid the most common mistakes, I’ve created this line-by-line guide to pitching your press release. I hope it helps.

I should add that many successful press officers take a very different approach to press release pitches. There is plenty of room for creativity – after all, your ultimate goal is catching a journalist’s imagination and there are a million different ways of doing that.

So if you’ve got any other tips for pitching your press release, I’d love to hear them. Just post a message on the comments section or get in touch via theEword Twitter page.

Richard Frost

Written by Richard Frost

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »

April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

More on this story »
theEword - 48 mins ago

Chill out, it’s the weekend. However, if you’re craving something digital marketing related, we’ve got you covered http://t.co/lj7dThDJ42

Reply Retweet Favourite
theEword - 3 hours ago

Last month we travelled to Berlin for the European Search Awards. Want to know more about what got us there? http://t.co/gR9x7a9wix

Reply Retweet Favourite
theEword - 21 hours ago

Hello. Is it a #PPC role you're looking for? #digitaljobs > http://t.co/SQzjYynAsx http://t.co/xazdfafVRV

Reply Retweet Favourite
theEword - 1 day ago

Want more #conversions on your website? Read our top 5 things you should be testing #CRO > http://t.co/GDSjWNUwYF http://t.co/ZZaWQeOIRZ

Reply Retweet Favourite
theEword - 1 day ago

What’s the real purpose behind onsite content and why is link building still important? http://t.co/p2ypmuuccd

Reply Retweet Favourite

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Google joins theEword to demystify digital marketing Monday 27th of April, 2015by Andy Williams Google joined us to help dispel some common marketing myths at our Discovering & Demystifying Digital event held in Manchester's Northern Quarter. Find out more.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword