RSS LinkedIn Google Plus

Call us: 0800 014 9884

Pitching your press release a line-by-line email guide

Knowing how to pitch your press release by email is a vital skill for any press officer. Journalists can receive dozens of leads every day so it’s important for you to do everything within your power to stand out from the crowd. In fact, for all the effort you’ve put in, it may only take them a couple of seconds to decide whether or not to run with your press release. Modern journalism is all about speed.

Next time you prepare to send press releases to the media, take a minute to ask whether the accompanying email is up to standard. Does your email highlight the most newsworthy parts of your press release? Is it too wordy? And does it do anything that might put off journalists?

To help you avoid the most common mistakes, I’ve created this line-by-line guide to pitching your press release. I hope it helps.

I should add that many successful press officers take a very different approach to press release pitches. There is plenty of room for creativity – after all, your ultimate goal is catching a journalist’s imagination and there are a million different ways of doing that.

So if you’ve got any other tips for pitching your press release, I’d love to hear them. Just post a message on the comments section or get in touch via theEword Twitter page.

Richard Frost

Written by Richard Frost

Google acquires Firebase Wednesday 22nd of October, 2014by Dan Moores Google has acquired Firebase, a cloud service company that allows developers to build web and mobile apps quickly and easily, as well as store and sync data in realtime.

More on this story »

Microsoft devises new 'ubiquity' strategy for Bing Monday 27th of October, 2014by Dan Moores In an effort to increase Bing's market share, Microsoft executives have revised the strategy for the company's search engine and its paid ad services.

More on this story »

Twitter withdraws Google Glass support Wednesday 29th of October, 2014by Andy Williams Twitter has quietly announced that it has pulled its app from Google Glass with immediate effect, although a third party developer could step in and fill the gap.

More on this story »
theEword - 2 days ago

Think about semantic search - write blogs that answer people's common questions #contentontoast

Reply Retweet Favourite

theEweekly Wrap: 10 Oct Friday 10th of October, 2014by Martin Lindley This week: Facebook gets hyperlocal ads, Microsoft CEO has gender pay trouble, and comedy club starts pay per laugh system.

More on this story »

theEweekly Wrap: 17 Oct Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and Bono says sorry.

More on this story »

theEweekly Wrap: 24 Oct Friday 24th of October, 2014by Martin Lindley This week: Mediative researches search behaviour, Microsoft drops Nokia brand, and Tinder gets premium service.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword