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SEO news – how to find the latest headlines

The SEO goalposts are consistently shifting. The search industry continues to evolve and the techniques which have been relevant – and often revered – in the past may no longer be applicable. To put the changing search market in perspective, Google made 540 quality improvements to their indexing process throughout 2009. The year also saw the demise of internal page sculpting, the launch of Bing and the redundancy of keywords.

Ultimately, the search industry moves very quickly and in order to offer the most relevant content to clients, SEO copywriters need to know the latest news. Thankfully, the internet offers a number of sources for the SEO-er keen to utilise the latest SEO tips and techniques.

Industry websites

There are a number of excellent industry websites which give writers the ability to monitor and track the news from the search engine world. Sites such as Searchenginejournal.com and Searchengineland.com offer dedicated reports from the industry, tracking everything from recent Google updates to the latest search market share.

Personal blogs

Personal blogs give readers the opportunity to discover SEO stories which may have slipped under the radar of the larger news outlets. Posts on these blogs can vary from news, opinion and SEO advice and these blogs – sometimes in Blogger or WordPress format – offer the curious SEO professional the opportunity to discover the views and opinions of their peers.

Social media

The social media site Twitter has a thriving community of SEO consultants. These users continually discuss and debate SEO techniques and tactics, as well as sharing links to interesting content and developments. What’s more, the introduction of Twitter lists has made it very easy to follow the relevant users.

Search engine employees

A number of Google, Bing and Yahoo employees run personal blogs relating to the search industry, and, more particularly, comment onchanges to the way their sites index web pages. Individuals like Matt Cutts, Google’s Head of Webspam, provide an indispensible window into the workings of search engines, often debunking or confirming myths relating to search engine optimisation techniques.

Digital marketing blogs

Digital companies – much like theEword – produce news and blogs relating to the SEO industry. These sources can offer a range of advice and techniques from various qualified team members across all disciplines – online marketing, website design and development – to provide techniques and tips to their peers.

Written by Tom Mason

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March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

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Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

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Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

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Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

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Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

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