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SEO news – how to find the latest headlines

The SEO goalposts are consistently shifting. The search industry continues to evolve and the techniques which have been relevant – and often revered – in the past may no longer be applicable. To put the changing search market in perspective, Google made 540 quality improvements to their indexing process throughout 2009. The year also saw the demise of internal page sculpting, the launch of Bing and the redundancy of keywords.

Ultimately, the search industry moves very quickly and in order to offer the most relevant content to clients, SEO copywriters need to know the latest news. Thankfully, the internet offers a number of sources for the SEO-er keen to utilise the latest SEO tips and techniques.

Industry websites

There are a number of excellent industry websites which give writers the ability to monitor and track the news from the search engine world. Sites such as Searchenginejournal.com and Searchengineland.com offer dedicated reports from the industry, tracking everything from recent Google updates to the latest search market share.

Personal blogs

Personal blogs give readers the opportunity to discover SEO stories which may have slipped under the radar of the larger news outlets. Posts on these blogs can vary from news, opinion and SEO advice and these blogs – sometimes in Blogger or WordPress format – offer the curious SEO professional the opportunity to discover the views and opinions of their peers.

Social media

The social media site Twitter has a thriving community of SEO consultants. These users continually discuss and debate SEO techniques and tactics, as well as sharing links to interesting content and developments. What’s more, the introduction of Twitter lists has made it very easy to follow the relevant users.

Search engine employees

A number of Google, Bing and Yahoo employees run personal blogs relating to the search industry, and, more particularly, comment onchanges to the way their sites index web pages. Individuals like Matt Cutts, Google’s Head of Webspam, provide an indispensible window into the workings of search engines, often debunking or confirming myths relating to search engine optimisation techniques.

Digital marketing blogs

Digital companies – much like theEword – produce news and blogs relating to the SEO industry. These sources can offer a range of advice and techniques from various qualified team members across all disciplines – online marketing, website design and development – to provide techniques and tips to their peers.

Written by Tom Mason
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Yahoo acquires BrightRoll for $640 million Wednesday 12th of November, 2014by James Riches Yahoo CEO Marissa Mayer has announced that the company has purchased video advertising platform BrightRoll for $640 million, its biggest deal since the acquisition of Tumblr in 2013.

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Spotify and Uber join forces Tuesday 18th of November, 2014by Andy Williams Spotify and Uber have announced a collaboration which will let Uber users ‘become the DJ’ when making a journey by using the music streaming service.

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Google to start labelling mobile-friendly sites Wednesday 19th of November, 2014by Dan Moores Google has announced that it will add the label 'mobile-friendly' to sites that are easily navigable on smartphones, in an effort to further improve the search experience for mobile users.

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theEword - 2 days ago

Thanks again to everyone who came to #LightAFire14 this week. Read all about the event in this blog post: http://t.co/ka7Nnu4rsx

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theEword - 5 days ago

Nothing like a nice cosy fire and a hot chocolate to warm up your Wednesday #LightAFire14

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theEweekly Wrap: 14 Nov Thursday 13th of November, 2014by Dan Moores This week: Instagram introduces typeahead search, Spotify says it does fight piracy, and Sainsbury's Xmas ad is a YouTube hit.

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theEweekly Wrap: 21 Nov Friday 21st of November, 2014by Martin Lindley This week: Google uses giant billboard, Facebook launches groups app, and Couple get TripAdvisor fine.

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The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

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