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SEO news – how to find the latest headlines

The SEO goalposts are consistently shifting. The search industry continues to evolve and the techniques which have been relevant – and often revered – in the past may no longer be applicable. To put the changing search market in perspective, Google made 540 quality improvements to their indexing process throughout 2009. The year also saw the demise of internal page sculpting, the launch of Bing and the redundancy of keywords.

Ultimately, the search industry moves very quickly and in order to offer the most relevant content to clients, SEO copywriters need to know the latest news. Thankfully, the internet offers a number of sources for the SEO-er keen to utilise the latest SEO tips and techniques.

Industry websites

There are a number of excellent industry websites which give writers the ability to monitor and track the news from the search engine world. Sites such as Searchenginejournal.com and Searchengineland.com offer dedicated reports from the industry, tracking everything from recent Google updates to the latest search market share.

Personal blogs

Personal blogs give readers the opportunity to discover SEO stories which may have slipped under the radar of the larger news outlets. Posts on these blogs can vary from news, opinion and SEO advice and these blogs – sometimes in Blogger or WordPress format – offer the curious SEO professional the opportunity to discover the views and opinions of their peers.

Social media

The social media site Twitter has a thriving community of SEO consultants. These users continually discuss and debate SEO techniques and tactics, as well as sharing links to interesting content and developments. What’s more, the introduction of Twitter lists has made it very easy to follow the relevant users.

Search engine employees

A number of Google, Bing and Yahoo employees run personal blogs relating to the search industry, and, more particularly, comment onchanges to the way their sites index web pages. Individuals like Matt Cutts, Google’s Head of Webspam, provide an indispensible window into the workings of search engines, often debunking or confirming myths relating to search engine optimisation techniques.

Digital marketing blogs

Digital companies – much like theEword – produce news and blogs relating to the SEO industry. These sources can offer a range of advice and techniques from various qualified team members across all disciplines – online marketing, website design and development – to provide techniques and tips to their peers.

Written by Tom Mason

Google continues to improve Knowledge Graph Tuesday 3rd of March, 2015by Andy Williams Google has continued the Stateside expansion of its Knowledge Graph feature by including hotel booking information within city search results.

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Google proposes to rank websites on facts Wednesday 4th of March, 2015by Martin Lindley Websites may soon see their Google rankings affected if they fail to meet the criteria set out in a new trustworthiness ranking, Knowledge Based Trust (KBT).

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Google launches AdWords Android app Thursday 5th of March, 2015by Dan Moores The AdWords app allows users to monitor their campaigns through stats and figures, and also enables adjustments to budgets and bids. It is currently only available to Android users.

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theEword - 1 hour ago

Digital marketing tip #10: The customer is King http://t.co/vBFOoo1NCR http://t.co/l6gO7PX9Qy

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theEword - 2 hours ago

Google launches AdWords Android app: http://t.co/kNQbCR9Xxt http://t.co/UEV4u1ILdv

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theEword - 4 hours ago

Music ID app Shazam will soon recognize objects too: http://t.co/GHB5Htuanl

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theEword - 1 day ago

Digital marketing tip #9: Social media is no longer free http://t.co/vBFOoo1NCR http://t.co/oF2uGNNMc8

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theEword - 1 day ago

Pinterest is testing animated ad pins to grab your attention: http://t.co/cC4hOKpvEu

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What do you need to know about your prospective customers th... Tuesday 10th of February, 2015by Sian English Do you really know the right things about your prospective customers? The more you know, the more targeted you can be with any marketing activity, and, the faster your business will grow.

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Starstruck: five tricks from Hollywood you can use to write ... Wednesday 25th of February, 2015by Martin Lindley The stars have something that we want. You know the answer. They have attention. But is there anything Hollywood uses to get attention that we can also use? Yes. Let me explain.

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Five digital marketing myths dispelled Friday 6th of March, 2015by Andy Williams Find out the real purpose behind onsite content and why link building is still vital. Here we explain the five biggest myths that surround digital marketing.

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