RSS LinkedIn Google Plus

Call us: 0800 014 9884

Social Media. Sorted.

Social media marketing is important to us here at theEword. We know the discipline may be relatively new, but it is already providing incredible opportunities for organisations in Manchester and beyond to spread their message far and wide.

Actions speak louder than words

Of course, it’s easy to talk grandly about Twitter, Facebook and the rest – but it’s another thing entirely to really take the time to persuade local businesses about their commercial viability. On our part, we recently published the landmark Manchester Twitter Report that analysed hundreds of official accounts and explained how anyone can follow in the footsteps of the city’s star performers. Since then, we have announced an exciting partnership with social media marketing agency Juice Digital, part of Tangerine PR. This will see us help Juice Digital with the SEO side of things, while we gain the benefit of their considerable expertise in social.

Social Media. Sorted

If any further proof were needed, theEword underlined its commitment to social last night with Social Media. Sorted. Organised in collaboration with Juice Digital, this free event took place in the stylish surroundings of thestudio in the heart of the Northern Quarter. Around 100 people turned up to feast on the free food and drink, put faces to avatars and glean insights from four key players in Manchester’s social media revolution.

socialsorted

Steve Downes

First up, Steve Downes, managing director of Juice Digital, took to the stage and asked if Manchester was the social media capital of Europe. That was the cue for a whistle-stop tour of the continent; eastern Europeans are apparently big fans of StumbleUpon, Germans are concerned about Facebook’s security settings and Scandinavians are in love with networking. As for the social media capital, Madrid probably scoops that accolade although Manchester isn’t far behind.

Al Mackin

Next up, our very own managing director Al Mackin took us through some of the highlights of the Manchester Twitter Report. Linn Froding, the voice of Walrus Bar on Twitter, took a bow after we learned how the Northern Quarter venue managed to run away with the title of best Twitter account in Manchester. Al also discussed the recent extension of theEword report to include two new categories – Politics (won by Andrew Gwynne MP) and Sport (won by Man City).

Al Mackin, theEword

Mel McGuirk

Thirdly, Mel McGuirk, media partner at Pannone, provided a tantalising glimpse into the legal implications of social media. We were told about the potential pitfalls of writing, linking and even retweeting defamatory content – an often overlooked aspect of online copywriting. Some fascinating real-world examples really hammered home the message that everyone involved in social media marketing should create a disaster recovery plan lest the lawyers come calling.

Nick Massey

Finally, Nick Massey, chief executive of Forever Manchester, wrapped up proceedings by outlining how his organisation is reaping the rewards of social media marketing. As the third sector braces itself for further funding cuts, he explained that Twitter and Facebook are providing inexpensive but essential openings to build the Forever Manchester brand.

Written by Richard Frost
james_riches_swap

Pinterest targets male market with Guided Search update Monday 26th of January, 2015by James Riches Pinterest has made changes to its search results in order to appeal to its growing male market. The number of men using Pinterest reportedly rose by 73 per cent last year.

More on this story »

Microsoft net profits fall despite sales boost Tuesday 27th of January, 2015by Andy Williams Despite strong console, tablet and cloud technology sales, Microsoft reported its profits fell by 10.6% in Q3 2014, hitting its net income of $5.86bn.

More on this story »

Apple breaks corporate profit records Thursday 29th of January, 2015by Dan Moores The Californian tech giant reported third-quarter profits of $18 billion (just short of £11.9 billion), having sold over 74 million iPhones in those three months – at an average rate of 34,000 handsets per hour.

More on this story »
theEword - 1 day ago

Google profits rise 30% despite disappointing revenues: http://t.co/YF8TCef8Bf

Reply Retweet Favourite
theEword - 1 day ago

Pinterest targets male market with Guided Seach update: http://t.co/VgcPev6jzH

Reply Retweet Favourite
theEword - 1 day ago

BT promises 500Mbps broadband across the UK but it could take a decade to arrive: http://t.co/eIr8XPlYQU

Reply Retweet Favourite
theEword - 2 days ago

Google reacts following Yahoo’s search market increase: http://t.co/D5QJDQ6DXl

Reply Retweet Favourite
theEword - 2 days ago

Twitter’s Group DMs are the internet’s best new secret meeting place: http://t.co/VtNCQ5T55W

Reply Retweet Favourite

theEweekly Wrap: 23 Jan Friday 23rd of January, 2015by Dan Moores This week: Microsoft shows off Windows 10, Google challenges right to be forgotten, and Twitter introduces catch-up feature.

More on this story »
daniel_nolan_swap

Ten digital marketing lessons we learned in 2014 that we nee... Tuesday 27th of January, 2015by Daniel Nolan What are the things successful marketers must not forget in 2015? This blog explores ten things 2014 taught us that we need to remember this year.

More on this story »

theEweekly Wrap: 30 Jan Friday 30th of January, 2015by Andy Williams This week: Facebook reveals profits; Twitter launches two features and more apps bought from Google Play than iOS App Store.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword