RSS LinkedIn Google Plus

Call us: 0800 014 9884

theEweekly Wrap – Facebook’s billions, Welsh anger and the ASA

Fun with facts and Facebook Facebook made headlines this week after it was estimated the firm would generate a staggering £732 million in revenue.

The research, conducted by Inside Facebook, concluded the social media goliath would pocket an impressive £233 million from performance advertising alone. Brand advertising was also estimated to draw in £150 million, while its popular virtual goods market scored an impressive $10 million. This estimation dwarfs the £472 million of profit predicted by the Wall Street Journal in 2009.

Those of you not overly impressed by the financial prowess of the site may want to cast your eyes towards a new survey relating to its usage. According to a study by JESS3, a creative agency based in the US, Facebook serves up 37.4 trillion page views per year.

Wales goes to War Google got into a bit of hot water this week after its St. David’s Day logo was criticised for being anti-Welsh. The logo (pictured) portrayed a picturesque castle – flying the Welsh flag – overlooking a serene river.

Many Welsh searchers were upset the search engine chose to celebrate the national day of the country by featuring a landmark constructed by an English king.

One user said:

“While it is very nice that Google celebrates St David’s Day by adapting its front page, it’s very insulting that it uses a castle built by the English king who wanted to prove his power over the Welsh!”

“The castle looks very similar to Caernarfon castle, which was one of a series built by Edward the First. While most people know that Wales is full of castles, it is not the Welsh that built them – it was the English!”

ASA to monitor content A new report from the Home Office has suggested the Advertising Standards Authority should extend its oversight to include internet content. The study, conducted by celebrity psychologist Dr Linda Papadopoulos (last seen on Big Brother), recommended the ASA monitor advertisements.

The research found young people were being overexposed to sexualised images on commercial websites, suggesting that the ASA move to monitor the content of adverts.

Dr Linda Papadopoulos said:

“I recommend that the government recognises the work being work carried out by the Advertising Standards Authority and supports it in taking steps to close this regulatory loophole, by extending the existing standards to include commercial websites.”

A spokesperson from the ASA commented that changes to the ways the group monitored online content were imminent.

“The industry is in very advanced stages at tackling concerns surrounding the online regulatory gap by extending the ASA’s remit online.”

Written by Tom Mason

Google to start labelling mobile-friendly sites Wednesday 19th of November, 2014by Dan Moores Google has announced that it will add the label 'mobile-friendly' to sites that are easily navigable on smartphones, in an effort to further improve the search experience for mobile users.

More on this story »

Google settles online abuse case Monday 24th of November, 2014by Martin Lindley Google has reached settlement with a businessman who was the victim of a sustained act of internet trolling. The search engine may have linked to over 3,600 pages of malicious content.

More on this story »

Sony Pictures systems seized by hackers Tuesday 25th of November, 2014by Dan Moores Sony Pictures staff computer screens in US offices were reportedly taken over by the image of a menacing red skeleton and a message from a group that introduced itself as "#GOP".

More on this story »
theEword - 14 hours ago

Next week we’re co-hosting a session with #Google on digital marketing trends for 2015 and how you can grow your business online!

Reply Retweet Favourite
theEword - 15 hours ago

ICYMI: Read last week's blog on the final #LightAFire14 of the year. http://t.co/ka7Nnu4rsx

Reply Retweet Favourite
theEword - 5 days ago

Thanks again to everyone who came to #LightAFire14 this week. Read all about the event in this blog post: http://t.co/ka7Nnu4rsx

Reply Retweet Favourite

theEweekly Wrap: 14 Nov Thursday 13th of November, 2014by Dan Moores This week: Instagram introduces typeahead search, Spotify says it does fight piracy, and Sainsbury's Xmas ad is a YouTube hit.

More on this story »

theEweekly Wrap: 21 Nov Friday 21st of November, 2014by Martin Lindley This week: Google uses giant billboard, Facebook launches groups app, and Couple get TripAdvisor fine.

More on this story »

The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword