RSS LinkedIn Google Plus

Call us: 0800 014 9884

theEweekly Wrap – Facebook’s billions, Welsh anger and the ASA

Fun with facts and Facebook Facebook made headlines this week after it was estimated the firm would generate a staggering £732 million in revenue.

The research, conducted by Inside Facebook, concluded the social media goliath would pocket an impressive £233 million from performance advertising alone. Brand advertising was also estimated to draw in £150 million, while its popular virtual goods market scored an impressive $10 million. This estimation dwarfs the £472 million of profit predicted by the Wall Street Journal in 2009.

Those of you not overly impressed by the financial prowess of the site may want to cast your eyes towards a new survey relating to its usage. According to a study by JESS3, a creative agency based in the US, Facebook serves up 37.4 trillion page views per year.

Wales goes to War Google got into a bit of hot water this week after its St. David’s Day logo was criticised for being anti-Welsh. The logo (pictured) portrayed a picturesque castle – flying the Welsh flag – overlooking a serene river.

Many Welsh searchers were upset the search engine chose to celebrate the national day of the country by featuring a landmark constructed by an English king.

One user said:

“While it is very nice that Google celebrates St David’s Day by adapting its front page, it’s very insulting that it uses a castle built by the English king who wanted to prove his power over the Welsh!”

“The castle looks very similar to Caernarfon castle, which was one of a series built by Edward the First. While most people know that Wales is full of castles, it is not the Welsh that built them – it was the English!”

ASA to monitor content A new report from the Home Office has suggested the Advertising Standards Authority should extend its oversight to include internet content. The study, conducted by celebrity psychologist Dr Linda Papadopoulos (last seen on Big Brother), recommended the ASA monitor advertisements.

The research found young people were being overexposed to sexualised images on commercial websites, suggesting that the ASA move to monitor the content of adverts.

Dr Linda Papadopoulos said:

“I recommend that the government recognises the work being work carried out by the Advertising Standards Authority and supports it in taking steps to close this regulatory loophole, by extending the existing standards to include commercial websites.”

A spokesperson from the ASA commented that changes to the ways the group monitored online content were imminent.

“The industry is in very advanced stages at tackling concerns surrounding the online regulatory gap by extending the ASA’s remit online.”

Written by Tom Mason
james_riches_swap

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »
james_riches_swap

April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

More on this story »
theEword - 23 mins ago

Learn how to run a successful #digitalmarketing campaign from an award winning agency > http://t.co/UGrcU7Ollk http://t.co/07aAuZm2aP

Reply Retweet Favourite
theEword - 3 hours ago

Make sure you're writing great #content with these five #tips > http://t.co/szb3H1o8DC http://t.co/FlXQqvpWKy

Reply Retweet Favourite
theEword - 17 hours ago

Did you miss our #Google event? Check this out > http://t.co/uadQlfSCHa http://t.co/n0fjW9FyZZ

Reply Retweet Favourite
theEword - 20 hours ago

#Digitalmarketing tip: Don't underestimate the strength of a good foundation > http://t.co/X14kuxRo89 http://t.co/whgwK8e6YW

Reply Retweet Favourite
theEword - 2 days ago

Learn about how to do digital marketing from an award winning agency in Manchester. http://t.co/da1LjhjFMM http://t.co/eXfFQcQl3f

Reply Retweet Favourite

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Google joins theEword to demystify digital marketing Monday 27th of April, 2015by Andy Williams Google joined us to help dispel some common marketing myths at our Discovering & Demystifying Digital event held in Manchester's Northern Quarter. Find out more.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword