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theEweekly Wrap – Facebook’s billions, Welsh anger and the ASA

Fun with facts and Facebook Facebook made headlines this week after it was estimated the firm would generate a staggering £732 million in revenue.

The research, conducted by Inside Facebook, concluded the social media goliath would pocket an impressive £233 million from performance advertising alone. Brand advertising was also estimated to draw in £150 million, while its popular virtual goods market scored an impressive $10 million. This estimation dwarfs the £472 million of profit predicted by the Wall Street Journal in 2009.

Those of you not overly impressed by the financial prowess of the site may want to cast your eyes towards a new survey relating to its usage. According to a study by JESS3, a creative agency based in the US, Facebook serves up 37.4 trillion page views per year.

Wales goes to War Google got into a bit of hot water this week after its St. David’s Day logo was criticised for being anti-Welsh. The logo (pictured) portrayed a picturesque castle – flying the Welsh flag – overlooking a serene river.

Many Welsh searchers were upset the search engine chose to celebrate the national day of the country by featuring a landmark constructed by an English king.

One user said:

“While it is very nice that Google celebrates St David’s Day by adapting its front page, it’s very insulting that it uses a castle built by the English king who wanted to prove his power over the Welsh!”

“The castle looks very similar to Caernarfon castle, which was one of a series built by Edward the First. While most people know that Wales is full of castles, it is not the Welsh that built them – it was the English!”

ASA to monitor content A new report from the Home Office has suggested the Advertising Standards Authority should extend its oversight to include internet content. The study, conducted by celebrity psychologist Dr Linda Papadopoulos (last seen on Big Brother), recommended the ASA monitor advertisements.

The research found young people were being overexposed to sexualised images on commercial websites, suggesting that the ASA move to monitor the content of adverts.

Dr Linda Papadopoulos said:

“I recommend that the government recognises the work being work carried out by the Advertising Standards Authority and supports it in taking steps to close this regulatory loophole, by extending the existing standards to include commercial websites.”

A spokesperson from the ASA commented that changes to the ways the group monitored online content were imminent.

“The industry is in very advanced stages at tackling concerns surrounding the online regulatory gap by extending the ASA’s remit online.”

Written by Tom Mason

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