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theEweekly Wrap – this week at theEword

SEO on video This week saw the release of theEword video channel on YouTube. The inaugural clips saw online marketing manager Mark Baker and managing editor Dan Nolan introduce themselves to the two billion users who visit YouTube daily.

Speaking to theEweekly Wrap, Dan Nolan said:

“It really was a great experience. I’m keen to emphasise the importance of content in an overall SEO strategy and these video blogs are a great way to get the message out there.

“These video blogs give us the opportunity to reveal the team members responsible for SEO strategy at theEword; it lets prospective clients discover who is working on the campaigns.”

Look out for more video blogs from theEword in the future. We’ll have clips with the key members of the team, as well as lots of other SEO-related content.

Charity book On Monday, theEword client Buckingham Bingo launched an ambitious charity drive on Facebook. The campaign aims to raise £5,000 for the Breakthrough Breast Cancer organisation by giving £1 to the charity for every new Facebook user to ‘like’ the page.

The charity push immediately garnered attention from fellow Facebook users. Indeed, Facebook UK mentioned the campaign on their official feed on Thursday. The status read:

“Do you play bingo? Bucky Bingo in Manchester has pledged to donate £1 to Breakthrough Breast Cancer for every new Facebook fan that likes its Page. Help smash the £5000 target and try your luck at some of the games!”

Team news It’s been a big week at theEword. On Monday, the online marketing team welcomed Natalie Booth as the latest addition to the department. Natalie, who comes onboard as a marketing assistant, joins theEword after three years’ experience in the industry.

Speaking to theEweekly Wrap, online marketing manager Mark Baker said he was pleased to welcome Natalie to the team.

“Natalie has excellent experience in online marketing and I’m excited to have her on the staff. Her knowledge and skills will be an asset to the department and I’m looking forward to working with her on a number of different accounts”

In other team news, after a period of recent expansion, the SEO copywriting department relocated to a dedicated office in theEword building. Managing editor of the team, Dan Nolan, described the move as ‘exciting’.

Written by Tom Mason
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Yahoo acquires BrightRoll for $640 million Wednesday 12th of November, 2014by James Riches Yahoo CEO Marissa Mayer has announced that the company has purchased video advertising platform BrightRoll for $640 million, its biggest deal since the acquisition of Tumblr in 2013.

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Spotify and Uber join forces Tuesday 18th of November, 2014by Andy Williams Spotify and Uber have announced a collaboration which will let Uber users ‘become the DJ’ when making a journey by using the music streaming service.

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Google to start labelling mobile-friendly sites Wednesday 19th of November, 2014by Dan Moores Google has announced that it will add the label 'mobile-friendly' to sites that are easily navigable on smartphones, in an effort to further improve the search experience for mobile users.

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theEword - 22 hours ago

Thanks again to everyone who came to #LightAFire14 this week. Read all about the event in this blog post: http://t.co/ka7Nnu4rsx

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theEword - 3 days ago

Nothing like a nice cosy fire and a hot chocolate to warm up your Wednesday #LightAFire14

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theEweekly Wrap: 14 Nov Thursday 13th of November, 2014by Dan Moores This week: Instagram introduces typeahead search, Spotify says it does fight piracy, and Sainsbury's Xmas ad is a YouTube hit.

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theEweekly Wrap: 21 Nov Friday 21st of November, 2014by Martin Lindley This week: Google uses giant billboard, Facebook launches groups app, and Couple get TripAdvisor fine.

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The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

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Who loves theEword Who loves theEword