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theEweekly Wrap – this week at theEword

SEO on video This week saw the release of theEword video channel on YouTube. The inaugural clips saw online marketing manager Mark Baker and managing editor Dan Nolan introduce themselves to the two billion users who visit YouTube daily.

Speaking to theEweekly Wrap, Dan Nolan said:

“It really was a great experience. I’m keen to emphasise the importance of content in an overall SEO strategy and these video blogs are a great way to get the message out there.

“These video blogs give us the opportunity to reveal the team members responsible for SEO strategy at theEword; it lets prospective clients discover who is working on the campaigns.”

Look out for more video blogs from theEword in the future. We’ll have clips with the key members of the team, as well as lots of other SEO-related content.

Charity book On Monday, theEword client Buckingham Bingo launched an ambitious charity drive on Facebook. The campaign aims to raise £5,000 for the Breakthrough Breast Cancer organisation by giving £1 to the charity for every new Facebook user to ‘like’ the page.

The charity push immediately garnered attention from fellow Facebook users. Indeed, Facebook UK mentioned the campaign on their official feed on Thursday. The status read:

“Do you play bingo? Bucky Bingo in Manchester has pledged to donate £1 to Breakthrough Breast Cancer for every new Facebook fan that likes its Page. Help smash the £5000 target and try your luck at some of the games!”

Team news It’s been a big week at theEword. On Monday, the online marketing team welcomed Natalie Booth as the latest addition to the department. Natalie, who comes onboard as a marketing assistant, joins theEword after three years’ experience in the industry.

Speaking to theEweekly Wrap, online marketing manager Mark Baker said he was pleased to welcome Natalie to the team.

“Natalie has excellent experience in online marketing and I’m excited to have her on the staff. Her knowledge and skills will be an asset to the department and I’m looking forward to working with her on a number of different accounts”

In other team news, after a period of recent expansion, the SEO copywriting department relocated to a dedicated office in theEword building. Managing editor of the team, Dan Nolan, described the move as ‘exciting’.

Written by Tom Mason

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theEword - 10 mins ago

Google to start warning users on slow sites? http://t.co/X21mZu9nse http://t.co/WkazE23NBh

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theEword - 2 hours ago

Why the internet is going crazy over the colour of a dress: http://t.co/OUO86YfEVm

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theEword - 21 hours ago

Lessons from Hollywood on how to write content that gets attention: http://t.co/UAc17QMCOQ http://t.co/knv5DBjjce

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theEword - 23 hours ago

Digital marketing tip #4: You must be mobile http://t.co/vBFOoo1NCR http://t.co/Cnk5ELCcrr

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theEword - 1 day ago

Madonna fell on stage at the BRIT awards and here’s how the internet is reacting: http://t.co/hnHhxTjp75

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Five ways to ensure you're writing great content in 2015 Friday 6th of February, 2015by Dan Moores 2014's Google algorithm updates made it very clear that 'Google-friendly' and 'reader-friendly' are starting to mean the same thing. We need to impress audiences, not search engines.

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