RSS LinkedIn Google Plus

Call us: 0800 014 9884

theEword Academy – 10 tips to boost your following on social media

Every organisation dabbles in social media marketing nowadays, or at least it feels that way. Companies have finally woken up to the value of web 2.0 and are rushing to set up blogs, Twitter accounts, Facebook pages, LinkedIn profiles, YouTube channels and everything else they can think of.

However, most make little or no headway in the social space, with only a few dozen friends and employees to their name. Some don’t even get that far. Time and again, companies find themselves asking the same question – how do I stand out? Hopefully, this blog will point you in the right direction.

My top 10 tips to boost your following on social media:

  1. Focus on your key social media channels instead of flirting with the likes of social bookmarking and location-based games
  2. Advertise social media accounts on your homepage and across your promotional literature
  3. Always post links to your own content such as blogs, press releases, white papers, pictures and videos
  4. Don’t be afraid to post links to interesting content produced by others
  5. Engage directly with social media opinion formers
  6. Recommend the best social media accounts by mentioning them in updates and including them on Twitter lists
  7. Go to networking events for people in your industry
  8. Stage your own events to boost brand awareness
  9. Create competitions to reward new followers and those who help raise the profile of your company
  10. Have a sense of humour when things take an unexpected turn – social media isn’t an exact science!

Richard Frost

Written by Richard Frost

Google adds 'call-only' option to AdWords Tuesday 24th of February, 2015by Dan Moores When a user clicks a call-only ad on their mobile phone, it dials the phone number displayed – instead of taking the user to a landing page on the advertiser's website.

More on this story »

Google gives businesses new features Wednesday 25th of February, 2015by Martin Lindley Google has revealed two new features for businesses: one allows the use of chat features within the search engine results, while the other allows the selection of search display pictures.

More on this story »

Google to start warning users on slow sites? Thursday 26th of February, 2015by Andy Williams Google is reportedly testing a system which will warn users of slower websites by flagging them up with a red “slow” label within its search results.

More on this story »
theEword - 1 day ago

Google gives businesses new features: http://t.co/mYcu0V0mcu http://t.co/lFQMmXoH9N

Reply Retweet Favourite
theEword - 2 days ago

Digital marketing tip #5: Stop obsessing over ‘channel’ http://t.co/vBFOoo1NCR http://t.co/sHzGlmKgBI

Reply Retweet Favourite
theEword - 2 days ago

Google to start warning users on slow sites? http://t.co/X21mZu9nse http://t.co/WkazE23NBh

Reply Retweet Favourite
theEword - 2 days ago

Why the internet is going crazy over the colour of a dress: http://t.co/OUO86YfEVm

Reply Retweet Favourite
theEword - 3 days ago

Lessons from Hollywood on how to write content that gets attention: http://t.co/UAc17QMCOQ http://t.co/knv5DBjjce

Reply Retweet Favourite

Five ways to ensure you're writing great content in 2015 Friday 6th of February, 2015by Dan Moores 2014's Google algorithm updates made it very clear that 'Google-friendly' and 'reader-friendly' are starting to mean the same thing. We need to impress audiences, not search engines.

More on this story »

What do you need to know about your prospective customers th... Tuesday 10th of February, 2015by Sian English Do you really know the right things about your prospective customers? The more you know, the more targeted you can be with any marketing activity, and, the faster your business will grow.

More on this story »

Starstruck: lessons from Hollywood on how to write content t... Wednesday 25th of February, 2015by Martin Lindley The stars have something that we want. You know the answer. They have attention. But is there anything Hollywood uses to get attention that we can also use? Yes. Let me explain.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword