Tue 12th of June 2012, filed under Mobile Marketing
Android chief happy with progress
Google's head of Android, Andy Rubin, has claimed that the popular operating system is now experiencing over 900,000 new activations each day.
The statement was made via Twitter, following Rubin's outright dismissal of speculation that he may soon resign.
Rubin, who founded the Android company and is chief of Google's mobile software division, said: "No plans to leave Google. Oh, and just for meme completeness - there are over 900,000 android device [sic] activated each day."
His post was rounded off by a smily face, leaving no doubt as to his pleasure at the success of his operating system. It also tagged @Scobleizer, the Twitter handle and blog title of technology writer Robert Scoble, who had claimed via Google+ he'd heard rumours that Rubin was shortly to quit.
Android loved more by consumers than developers
In April 2011, Android's activation rate was reported as 350,000 per day, which increased to 700,000 by December of the same year and spiked at 3.7 million across the 48 hours of Christmas Eve and Christmas Day.
However, it is not clear how many of these activations - including the latest figure of 900,000, claimed by Rubin - are via smartphones or tablets. In addition, a recent study by Flurry, a US analytics business, discovered that 69 per cent of developers choose Apple's iOS instead of Android when creating new projects.
Nevertheless, Android handsets are proving increasingly popular with consumers, with recent examples including the HTC Legend, HTC Desire, Samsung Galaxy S2 and Samsung Galaxy S3.
Tom Glass, creative director at theEword, said: "Apple's iPhone was such a trailblazer when it arrived in the late 2000s that it didn't seem any other company could come close to competing with it. However, Google's creation of an operating system for use with a range of handsets has given the public genuine choice - and it is clearly reaping the rewards."
Posted by Liane Baddeley