Apple lifted by sharp rise in smartphone market share

Wed 4th of July 2012, filed under Mobile Marketing

Smart sales figures for Apple

Apple is the fastest growing player in the smartphone market, according to the latest independent figures.

Data from digital trend tracker comScore MobiLens shows there has been a 1.7 per cent increase in Apple's share of the US smartphone sector in the three months ending May 2012. That means Apple now accounts for 31.9 per cent of smartphone subscribers.

Growth for Google

Nevertheless, Google will not be too discouraged after posting a significant rise of its own. The company's subscriber base grew 0.8 per cent over the same period, meaning it now enjoys 50.9 per cent of the market. The growth of Google and Apple comes largely at the expense of the troubled RIM, maker of the BlackBerry, which saw its share slump by a staggering 2 per cent. Meanwhile, Symbian's share slipped 0.4 per cent and Microsoft recorded a slight rise of 0.1 per cent.

More generally, the comScore statistics also suggest that the US smartphone market still has plenty of scope for further growth. Approximately 110 million consumers owned smartphones at the end of May 2012, representing a 5 per cent rise on the previous quarter.

Adrian Mursec, senior developer at theEword, commented: "As the technology industry looks forward to the release of the iPhone 5 in autumn 2012, these comScore figures show that demand for earlier Apple handsets is holding up well. What's also interesting to note is that the smartphone market as a whole is showing no signs of slowing down, although it's looking increasingly like a two-horse race as RIM and Symbian continue to struggle."

Here are the latest US smartphone market share figures for subscribers aged 13 and above in the three months ending May 2012:

Smartphone platformMarket shareQuarterly change
Google50.9%0.8%
Apple31.9%1.7%
RIM11.4%-2.0%
Microsoft4.0%0.1%
Symbian1.1%-0.4%

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