Disney chief talks PPC
Behavioural tracking will become increasingly common over the coming years, a senior media figure has claimed.
Speaking at the Californian Fortune Brainstorm Tech conference,
Walt Disney chief executive Robert Iger predicted marketers would increasingly look to acquire and utilise data about the browsing habits of web users, reports marketingdirectmag.co.uk.
In a debate entitled Digital Kingdom: New Business Models for a Media Giant, Iger revealed he was “pretty bullish about what technology is going to allow in terms of behavioural tracking. I think we are going to have information to sell to marketers.”
Mr Iger also expressed his belief that the issue of online privacy is not generally a consideration for younger consumers.
Referring to his own children, he said they “can’t figure out what I’m talking about” when asked whether they are concerned about keeping personal data private.
Social networking trends
Many social networking sites invite users to post information about themselves to their friends or the general public, such as email addresses, mobile numbers and favourite activities.
Founded in 1923, the Walt Disney Corporation has established itself as one of the largest media conglomerates in the world.
It owns a range of online properties such as Disney.go.com, Disneystore.com, abc.go.com and espn.go.com.
This month, it was announced that ESPN had been awarded the rights to two of the six Premier League live football game packages for the 2009/10 season.
In addition to broadcasting 46 games on TV, the company outlined plans to redevelop its football website to incorporate more features and possibly live clips.
