Wed 10th of February 2010, filed under Mobile Marketing
Google unveils social networking tool
Google is making further inroads into mobile with the launch of a new social networking tool called Buzz.
Last November, the technology giant fought off competition from Apple to buy mobile display ad specialist AdMob for £450 million. And in January, the Nexus One smartphone was launched based on a new version of Google's Android mobile operating system.
Now, it has lifted the lid on Google Buzz? available to mobile web users at buzz.google.com and PC owners via the same site or Gmail. The service lets people share status updates and comments with friends, while also importing content from Twitter, videos from YouTube, RSS feeds from Google Reader and photos from Picasa and Flickr.
Google Buzz geotagging explained
Google Buzz also offers an added benefit for mobile users. The incorporation of Google Buzz geotagging means that mobile status updates can be traced back to exactly where they were made. Other users can then see this data and even bring it up on Google Mobile Maps to get hyper-local information on, for example, traffic problems. For mobile marketing experts, it also raises the prospect of local businesses being able to engage directly with Google Buzz users in their area.
Todd Jackson, product manager at Gmail and Google Buzz, discussed the benefits of geotagging on the Official Google Blog. "Posts tagged with geographical information have an extra dimension of context? the answer to the question 'where were you when you shared this?' can communicate so much," he said. "And when viewed in aggregate, the posts about a particular location can paint an extremely rich picture of that place."
How to use Google Buzz for mobile is explained further in the following official video:
Posted by Richard Frost