Mon 16th of August 2010, filed under Social Media
CEOP safety button used 211 times in last month
A new Facebook application designed to protect children from potentially dangerous behaviour has proved to be a success, the social media website has claimed.
The ClickCeop app has been set up by the Child Exploitation and Online Protection Centre (CEOP) and was used by networkers reporting suspicious actions 211 times in the UK last month.
Facebook vice president of sales and business development for Europe Joanna Shields welcomed the news. She said:
"It's great news that so many users have interacted with ClickCeop by downloading the application or by liking their page."
However, the social networking site has admitted that it struggled to work with the CEOP, with particular problems arising over the implementation of the 'panic button' feature.
Speaking to The Telegraph in April, Facebook director of policy Richard Allan confessed that while he strongly believes in users' right to report suspicious behaviour to the CEOP, an application or button may not be the best approach.
Allan claimed this was because their research shows that users are usually intimidated or confused by big graphics and buttons, adding that a simple text communication between parties would be more effective.