Facebook dominates US online display ad market

Fri 6th of May 2011, filed under Design

Facebook just keeps getting better

Facebook's continuing success can be seen once again in its current domination of the US online display ad market.

Approximately 1.11 trillion display ads were shown to US internet users in the first quarter of this year, according to research compiled by website traffic counter comScore. Their insights revealed that 346 billion impressions came from Facebook, accounting for 31.2 per cent of the total.

Facebook can attribute this success not only to its increasing popularity following The Social Network film, but also to the quality and originality of designs coming through from advertisers on their site. comScore's executive vice president Jeff Hackett claims: "We are now seeing more than one trillion display ads delivered every single quarter. And i?s not just about the volume but about the quality of the advertising experience that can be delivered as we see continued investment in compelling, high-quality creative that helps cultivate long-term brand equity."

No need to worry about competition

comScore reported that in second place was Yahoo! Sites, holding a 10.1 per cent share of display ad impressions with Microsoft sites and AOL falling behind with 4.8 and 3.3 per cent shares respectively. Newcomer Google saw just a 2.5 per cent share in total impressions over the past quarter.

The large gap between Facebook and Yahoo's share suggests that Facebook has little to worry about. Facebook's share of the market has more than doubled in just one year, as their share was 15.6 per cent in Q1 2010. The display ad market is continuing to grow and for Facebook this can only be a good thing.

Posted by

  • Social
  • RSS Twitter Facebook Google Plus